Headline

Design @Qapita | B2B SaaS

About

I’m a Senior Product Designer working in B2B SaaS(Fintech), with a particular interest in complex products, messy workflows, and the systems behind them. Currently working in Qapita (Fund Management) as a sole designer. I’m helping take the product beyond its MVP - improving it for the customers already using it, while building the features and workflows we need to win more. A lot of my work is about understanding where customers get stuck, fixing what isn’t working, and designing the more complex parts of the product needed to compete with much larger players in the market. Previously, I spent three years at LeadSquared, where I worked on B2B SaaS products and led design for FloStack from its early stages. We took it from $0 → $500K+ ARR, with my work spanning onboarding, activation, core product UX, and multiple new features. One of the projects I’m particularly proud of reduced setup time by ~80%. I like working close to the problem rather than just the interface - understanding what users are trying to do, finding where things break down, and making the product clearer without making it less powerful. I’m drawn to complicated products, early-stage problems, and work where there’s still a lot to figure out. Good UX, to me, is when something complex stops feeling complex.

Location

Bengaluru

AI stack

aistudio

claude

lovable

notebooklm

notion

Figma Make

Work experience

Senior Product Designer at Qapita, Apr 2026 - Present · 7 mos, Bangalore Urban

Product Designer at LeadSquared, Apr 2025 - Mar 2026 · 1 yr, On-site, Led product design for FloStack (B2B2C SaaS) within LeadSquared, working directly with founders and engineering in a PM-less setup. • Scaled the product from $0 → $500K+ ARR through conversion-focused UX and workflow redesign • Reduced setup time by ~80%, significantly improving activation and onboarding completion • Designed and launched multiple 0 → 1 features including microsites, events, and meeting flows • Simplified complex workflows into intuitive, system-driven user experiences • Built and scaled a reusable design system, improving design-engineering velocity and reducing rework • Improved retention and engagement by restructuring core product journeys • Collaborated cross-functionally with engineering and business teams to align product decisions with user and business goals Key focus: 0 → 1 product design, conversion UX, scalable systems

Associate UX/UI Designer at LeadSquared, Jun 2023 - Apr 2025 · 1 yr 11 mos, Remote, Worked on expanding LeadSquared’s product into the US Ed-tech market, designing complex document and workflow systems for enterprise use cases. • Designed and launched features for the Document Designer Connector, enabling expansion into the US market • Collaborated with product, sales, and engineering to translate customer requirements into scalable product solutions • Contributed to product roadmap decisions by aligning user needs with business goals • Achieved ~60% customer conversion and ~98% customer satisfaction post-launch • Simplified complex document workflows to support enterprise adoption and usability Key focus: enterprise workflows, product expansion, cross-functional collaboration

UI Design intern at LeadSquared, May 2022 - Jun 2023 · 1 yr 2 mos, Remote, Started as a design intern on the Sales Performance Suite (Ace), working on rapid feature delivery and user-driven improvements under tight timelines. • Designed and shipped multiple product enhancements addressing diverse customer use cases • Collaborated closely with product managers and engineers to deliver feasible and scalable design solutions • Achieved ~95% use case coverage within strict timelines, improving product adoption and retention • Contributed to faster design iterations and improved delivery efficiency across the team Key focus: rapid execution, user-driven design, iterative product improvements

Education

Bachelor of Technology - BTech, UX/UI Design, Chitkara University

Higher secondary education, Non medical, Christ The King Convent School