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Ritwick Hota

Growing IndiGo BluChip 🛫 | Digital Marketing Strategist | Growth Marketing | Marketing Analytics | Consumer Growth | GTM | Customer Lifecycle Marketing | Formerly at Blissclub, Dentsu

Gurugram

6+ years of work experience

IndiGo (InterGlobe Aviation Ltd)
Apr 20266 mosPresent

- Scaled IndiGo BluChip (Loyalty program) member base to 13M (15% uplift) in four months through new earning and redemption propositions. - Designed personalized CRM journeys improving redemption and engagement rates. - Led cross-functional program management for the IndiGo BluChip × ALL Accor partnership involving a grand launch event and a GTM strategy reaching < 50M people across India. - Led acquisition strategy & GTM for IndiGo's co-branded credit card partnerships & lifestyle partnership brands for the loyalty program.
IndiGo (InterGlobe Aviation Ltd)
Oct 20241 yr 6 mosMar 2026

Gurugram, Haryana, India

• Led end-to-end digital marketing campaigns for IndiGo, focusing on growth and revenue. • Successfully launched innovative initiatives like IndiGoStretch and 6Eskai on WhatsApp. • Achieved a remarkable 110% rise in KPIs across marketing funnels.
Multiple Businesses
Jul 20231 yr 4 mosOct 2024

Hybrid

• Enabled high-revenue brands to transition online through D2C website revamps and performance marketing strategies. • Collaborated with founders to implement a D2C shift, focusing on branding and growth operations. • Successfully managed social media accounts, achieving a 100% increase in follower base within three months.
Career Break
Jul 20236 mosDec 2023

Took time off from working full-time to: 1. Plan for the next phase of my professional life 2. Spend time at home with family 3. Travel, upskill 4. Understand my food habits and workout routine better 5. Explore being a Freelance Consultant
BlissClub
Aug 20229 mosApr 2023

Bengaluru, Karnataka, India

• Spearheaded growth initiatives at BlissClub, focusing on performance scaling across Meta and Google. • Increased brand recall by 3.5% in under two months through targeted awareness campaigns. • Implemented CAPI for Meta, enhancing data accuracy and improving performance metrics by 10%. • Collaborated with cross-functional teams to elevate benchmarks by at least 65% through effective feedback loops.
Merkle Sokrati
Dec 20218 mosJul 2022

Pune District, Maharashtra, India

- Creating branding-focused media plans for industry leading giants in the OTT, E-Commerce and jewellery industries. - Exploring and utilising YouTube, Programmatic and Social media platforms to drive performance. - Reporting and Analysing constantly - Working on business development
Social Beat
Nov 20201 y 1 moDec 2021

Chennai

The New Indian Express
Feb 20207 moSep 2020

Chennai

Ritwick’s AI Stack

claude
claude
gemini
gemini
meta
meta
metaai
metaai
ChatGPT
ChatGPT

Education

Christ University, Bangalore

Bcom Honours, Banking and Insurance

Christ University, Bangalore

20163 yrs2019

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Headline

Growing IndiGo BluChip 🛫 | Digital Marketing Strategist | Growth Marketing | Marketing Analytics | Consumer Growth | GTM | Customer Lifecycle Marketing | Formerly at Blissclub, Dentsu

About

Growth marketing and digital strategy professional with 5+ years of experience driving customer acquisition, engagement and retention across enterprise, D2C and agency environments. At IndiGo, I currently work across the IndiGo BluChip loyalty ecosystem, leading customer growth initiatives, strategy, lifecycle marketing, strategic partnerships and cross-functional product launches. My work spans CRM, customer segmentation, GTM strategy, integrated marketing and performance measurement to improve customer engagement and business outcomes. Previously, I led full-funnel digital marketing managing paid marketing across flights, implementing measurement solutions and acquisitions across Google, Meta ads and Programmatic channels. Across my career, I've worked on scaling customer programmes, launching strategic partnerships, building data-driven marketing strategies and collaborating with Product, Analytics, Business and Creative teams to solve growth problems. Areas of interest: • Growth Strategy • Digital Marketing • Marketing Analytics • Consumer Insights • Customer Lifecycle Marketing • CRM • Program Management • Product GTM

Location

Gurugram

AI stack

claude

gemini

meta

metaai

ChatGPT

Work experience

Assistant Manager - Loyalty & Growth at IndiGo (InterGlobe Aviation Ltd), Apr 2026 - Present · 6 mos, - Scaled IndiGo BluChip (Loyalty program) member base to 13M (15% uplift) in four months through new earning and redemption propositions. - Designed personalized CRM journeys improving redemption and engagement rates. - Led cross-functional program management for the IndiGo BluChip × ALL Accor partnership involving a grand launch event and a GTM strategy reaching < 50M people across India. - Led acquisition strategy & GTM for IndiGo's co-branded credit card partnerships & lifestyle partnership brands for the loyalty program.

Assistant Manager - Digital Marketing at IndiGo (InterGlobe Aviation Ltd), Oct 2024 - Mar 2026 · 1 yr 6 mos, Gurugram, Haryana, India, • Led end-to-end digital marketing campaigns for IndiGo, focusing on growth and revenue. • Successfully launched innovative initiatives like IndiGoStretch and 6Eskai on WhatsApp. • Achieved a remarkable 110% rise in KPIs across marketing funnels.

Growth Consultant at Multiple Businesses, Jul 2023 - Oct 2024 · 1 yr 4 mos, Hybrid, • Enabled high-revenue brands to transition online through D2C website revamps and performance marketing strategies. • Collaborated with founders to implement a D2C shift, focusing on branding and growth operations. • Successfully managed social media accounts, achieving a 100% increase in follower base within three months.

Personal goal pursuit at Career Break, Jul 2023 - Dec 2023 · 6 mos, Took time off from working full-time to: 1. Plan for the next phase of my professional life 2. Spend time at home with family 3. Travel, upskill 4. Understand my food habits and workout routine better 5. Explore being a Freelance Consultant

Assistant Manager - Growth at BlissClub, Aug 2022 - Apr 2023 · 9 mos, Bengaluru, Karnataka, India, • Spearheaded growth initiatives at BlissClub, focusing on performance scaling across Meta and Google. • Increased brand recall by 3.5% in under two months through targeted awareness campaigns. • Implemented CAPI for Meta, enhancing data accuracy and improving performance metrics by 10%. • Collaborated with cross-functional teams to elevate benchmarks by at least 65% through effective feedback loops.

Senior Business Analyst at Merkle Sokrati, Dec 2021 - Jul 2022 · 8 mos, Pune District, Maharashtra, India, - Creating branding-focused media plans for industry leading giants in the OTT, E-Commerce and jewellery industries. - Exploring and utilising YouTube, Programmatic and Social media platforms to drive performance. - Reporting and Analysing constantly - Working on business development

Senior specialist - Digital & client servicing at Social Beat, Nov 2020 - Dec 2021 · 1 y 1 mo, Chennai

Social Media Lead at The New Indian Express, Feb 2020 - Sep 2020 · 7 mo, Chennai

Education

Bcom Honours, Banking and Insurance, Christ University, Bangalore