---
title: "Ritvvij Parrikh - Senior Director of Product Management (AI, Growth, Monetization) in South Delhi | Tal"
description: "Meet Ritvvij Parrikh, Senior Director of Product | AI Transformation, Monetization & Growth based in South Delhi. AI stack includes anthropic apis, claude code, and claude."
image: "https://tal.club/meet/ritvvij-parrikh/share-image"
---

# Ritvvij Parrikh on Tal

## Headline

Senior Director of Product \| AI Transformation, Monetization & Growth

## About

I drive high\-impact business transformations that require a blend of complex cross\-functional coordination, pragmatic systems thinking, and deep technical grounding\. I am highly effective at bridging the gap between left\-brain mandates \(Machine Learning infrastructure, P&L management\) and right\-brain mandates \(editorial content strategy, user experience, and data communication\)\. ▪AI/ML Product Leadership: Led enterprise Machine Learning and Agentic AI frameworks from the ground up to multi\-million DAU\. Optimized scalable event\-driven architectures to drive algorithmic content delivery\. ▪B2C Product\-Led Growth \(PLG\): Led product discovery for TOI\+ and pivoted TOI app into an algorithmic content and commerce aggregator to scale monetization\. ▪B2B Go\-to\-Market \(GTM\) & Consultative Sales: Bootstrapped and successfully exited two profitable technology ventures\. Gained deep enterprise experience driving multi\-million\-dollar consultative sales cycles with global teams like Amdocs\. ▪Executive Communication: Skilled at translating complex, multi\-vector retrieval systems into transparent business narratives for CXO stakeholders\. Author of Techno\-nomics, Algorithmic Flywheels \(TOI Digital\), with industry insights published in Harvard's Nieman Lab; active speaker and leader across premier tech communities \(INMA, DataMeet\)\.

## Location

South Delhi

## AI stack

anthropic apis

claude code

claude

elevenlabs

gemini

langchain

## Work experience

Senior Director of Product Management \(AI, Growth, Monetization\) at Times Internet, Dec 2025 \- Present · 9 mos, On\-site, Navigating macro headwinds: web traffic loss due to LLM, declining display/advertorial yield, and unit\-economics pressure on apps\. Leading 40\+ cross\-functional team\. Protected revenue and retention metrics through a major positioning pivot of a decade\-old app: ▪Churn mitigation by 100% automating notifications \(cut quantity by 66% and suppressed high\-churn content\)\. ▪Insulated indirect revenue against traffic losses by pivoting the app into an algorithmic content aggregator\. Cross\-brand adoption grew from 0% to 35% by deploying algorithms like: "You may like", topic clustering, and "Fewer like this"\. ▪Grew monetizable inventory \(thus, ROAS potential and paid acquisition investment case\) by converting the app into a subscription and lead\-generation commerce aggregator\. ▪Scaled user acquisition via performance marketing campaigns on Google UAC and Meta, App Store Optimization \(ASO\), and organic referral installs through owned channels like web\-to\-app, print, and social\.

Senior Director of Product Management \(Machine Learning, Generative AI\) at Times Internet, Jun 2022 \- Nov 2025 · 3 yrs 6 mos, Remote, Broke a decade\-long AI transformation deadlock on algorithmic distribution, navigating techno\-commercial and safety risks\. Doubled feed CTR and improved retention by setting up and scaling algorithmic distribution on a multi\-million DAU app\. Managed stakeholder skepticism with transparent dashboards and writing extensively on AI/ML strategy\. ▪Hired and led a direct\-report team of data scientists and domain\-specialists to execute the enterprise AI roadmap\. ▪Generated bottom\-line savings by sunsetting CleverTap and driving adoption of in\-house Customer Data Platform \(CDP\) with Kafka data pipelines \(100M\+ daily events\) and a ClickHouse warehouse; coverage benchmarked against GA\. ▪De\-risked capital expenditure by proving ML model performance on decade\-old NVIDIA Tesla GPUs before securing H100s\. ▪Cost\-modeled unit economics of inference to fit a tight, low\-ARPU business: Latency optimization down to sub\-200ms\. ▪Reduced architecture fragility by investing in event\-driven architecture, Apache Airflow for orchestration and ML observability\. ▪Identified and lobbied to remove UX and ‘DAU hitting paywall’ decisions to remove bias in clickstream so feedback loop closes\. ▪Reduced systemic legal and brand risk by designing three production\-ready LLM agents using DSPy and vector embeddings, backed by custom evaluation datasets and LLM\-as\-a\-Judge frameworks\. ▪Built highly efficient collaborative filtering with Learning to Rank \(LTR\) models with 30\-minute training\-and\-deployment cycles\.

Director of Product Management at Times Internet, Dec 2021 \- May 2022 · 6 mos, Remote, Structural trade\-off: Reliance on blunt segmentation based ‘DAU\-hitting paywall’ strategy traded short\-term conversion for churn\. Mitigated trade\-off by delivering a 107% increase in CTR and achieving 9% CTR recirculation among subscribers using ML\.

Associate Director of Product at Times Internet, Dec 2020 \- Nov 2021 · 11 mo, Remote

Co\-Founder at PROTO, Sep 2018 \- Sep 2020 · 2 yrs 1 mo, Hybrid, ▪Identified and capitalized on global market demand to combat platform misinformation post\-2016\. ▪Bootstrapped a profitable 15\-member agency, closing consultative sales: WhatsApp and Gates Foundation\. ▪Launched a verification tipline for WhatsApp that achieved global media recognition\. ▪Successfully exited equity after macroeconomic shifts due COVID\-19\.

Co\-Founder at pykih, Sep 2013 \- Aug 2018 · 5 yrs, Hybrid, ▪Having worked in Big Data at Amdocs, I knew the demand for data communication\. The release of D3\.js created an opportunity\. ▪Bootstrapped a profitable, 18\-member agency, delivering complex data products to 90 clients across 7 countries\. ▪Consultative sales to clients, including Microsoft, ICICI Lombard, UNDP, FusionCharts, Datawrapper, and NarendraModi\.in\. ▪Sold off IP, executing a systematic exit at peak cash position as commoditization hit the data visualization market\.

Bereavement at Career Break, Mar 2011 \- Aug 2013 · 2 yrs 6 mos, Relocated to India to care for an ailing parent\. Consulted selectively\.

Technical Consultant at Amdocs US, Jun 2006 \- Feb 2011 · 4 yrs 9 mos, Greater St\. Louis, ▪Gained global exposure across enterprise software and consultative sales through assignments in India, Israel, and the US\. ▪Worked on the consultative sales team for AT&T, providing solutions that contributed to securing multi\-million USD sales\.

## Education

Bachelor Of Engineering, Information Technology, University of Mumbai

[View the original profile](https://tal.club/meet/ritvvij-parrikh)

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