Headline

Co-founder Famyo | NIT Trichy | Building a Cool Brand for Kids essentials | Generalist Operator on Product & Design, Growth, PPC ,Brand Building and AI

About

A hard-core generalist operator. Will roll up my sleeves and have a No BS face when it comes to solving any problem or getting shit done and always figuring out stuff. So yes , that's basically me. Leading growth with performance marketing, brand marketing, retention marketing, Sales channel optimization and everything PPC I am an NITT Graduate turned Entrepreneur building a brand for kids and families in the room decor vertical . We have been building for a little over 3 years now. Rebranded the company from Xoog to Famyo along the way. I lead the growth team at Famyo, responsible for driving Revenue and sales through performance marketing and growth hacking. I specialise in UGC and creative led marketing driving impulsive decisions. Retention through Omni channel messaging is also something I lead at Famyo. Let's pick our brains on topics like performance marketing, retention,growth hacking, product design or branding Drop a mail on admin@famyo.in

Location

Bengaluru

Work experience

CEO/Co-Founder at Famyo, Oct 2023 - Present · 3 yrs 1 mo, Bengaluru, A character based brand for kids essentials . Raised $2M+ and are Backed by Goodwater capital and some amazing angels like CEO of booking.com , Ritu Kumar and Fab India and many more VC partners. Domain : Brand , Omni channel Commerce Generalist handling Product and brand design with Operations, Growth, Business. Specialised in PPC and growth on channels like meta , google , Amazon , Blinkit . I take care of design research , design curation and development too with the supply chain team and manufacturing team . Driving Revenue through full stack performance marketing on FB and Google. Customer Retention through Omni channel messaging. Marketplace growth with catalogue and SEO management and AMS PPC Brand building Lead the brand to 200k+ Customers and a community of 350k+ while driving 10 Digit revenue in first year of operations. Building a cool , collectible and functional brand for kids essentials through design IP , premium products and content .

Founder in residence at in5 Dubai, Mar 2021 - Nov 2021 · 9 mos, Dubai, United Arab Emirates, Got through multiple stages of screening to become one of the top startups from India to get into IN5

Co-Founder at XOOG, Nov 2020 - Sep 2023 · 2 yrs 11 mos, Bengaluru, Safe social platform for children with interest based clubs, rewards and shop Domain: Social/AI Raised $150K from top funds Wore multiple hats as a PM, GTM Specialist, Product designer , Community manager and content manager and Retention specialist. Scalled the MAU to 100k+ in 6 months with D1,D7,D30 retention of 55,31,20%. Onboarded Multiple brands into the Xoog shop, Setup and onboarded 50+ clubs with teachers and institites . Delegated a team of 14 to manage inapp content and engagement, Coin currency transaction, product sprints and feature launches . Engagement time per user per day was scaled from 7 seconds to 55 seconds over the 6 months of public launch. Drove Upto 1k installs a day with a CPI of Rs.8 and CP Activation of Rs.15

Founder and Head Coach at Strength Lab's, Sep 2018 - Nov 2021 · 3 yrs 3 mos, Lead the Team to INR 2L MRR. An Online Science Based Fitness Training Platform specialising in Powerlifting and Strength Training

Growth and Performance consultant at Freelance, May 2018 - Dec 2021 · 3 yrs 8 mos, Chennai, Tamil Nadu, India, Solved growth ,customer acquisition and retention for various brands and clients . Figuring growth loops with performance marketing and reducing CAC

Education

B. Tech, Production engineering, National Institute of Technology, Tiruchirappalli

higher secondary, Mathematics and Computer Science, kendriya vidyalaya