Headline

Marketing @BrowserStack | Ex- MoEngage

About

I'm a B2B SaaS marketing professional with over 4 years of experience in lifecycle and community-driven strategies. My focus lies in crafting impactful top and middle-of-the-funnel initiatives that drive engagement and growth.​ My approach combines strategic planning with a deep understanding of audience needs, ensuring that marketing efforts resonate and deliver results.​ Passionate about continuous learning and problem solving, I aim to contribute to the broader marketing community by discussing foundational marketing principles, and strategies.​

Location

India

AI stack

antigravity

cursor

claudecode

Work experience

Senior Associate- Developer Marketing at BrowserStack, May 2025 - Present · 1 yr 4 mos

Community Operations and Engagement Manager at MoEngage Inc., Aug 2021 - May 2025 · 3 yrs 10 mos, Bengaluru, Karnataka, India, Launched a cohort-based program with 13 global editions as the core lifecycle marketing strategy, significantly contributing to MoFu pipeline velocity and deal closure acceleration. This initiative nurtured leads and accelerated pipeline growth, resulting in over USD 8 million in, upsell pipeline creation, new pipeline creation, pipeline acceleration, ARR engaged and new pipeline acceleration Collaborated closely with sales, product, and customer success teams to ensure lead scoring, attribution, and campaign alignment across departments. Successfully launched and marketed the Learning Academy, developing 3 courses from scratch, which significantly boosted top-of-funnel lead generation and engagement.

Growth and Operations Executive at TagMango, Apr 2021 - Jul 2021 · 4 mos, India, TagMango is a Y Combinator-backed startup that is disrupting the Creator Economy space. During my time at TagMango, I- Managed and optimized omni channel campaigns, leading to a 20% increase in attendance and 15% boost in customer engagement. Spearheaded lead nurturing programs across multiple touchpoints, including email and community engagement, driving deeper customer connections and improved pipeline velocity. Utilized data insights to analyze user behavior and queries, reducing average query response time by 90% (from 182 minutes to 18 minutes), enhancing customer experience and operational efficiency. Collaborated across teams to streamline operations across international markets, boosting efficiency by 25% while ensuring consistent engagement and marketing performance.

Education

Master of Business Administration - MBA, Business Design, Welingkar Institute of Management

Bachelor of Business Administration - BBA, Maharaja Sayajirao University of Baroda, Vadodara