Headline

Head of Design @Honasa ✦ Former Founder @ Parth ✦ Design Leadership ✦ Driving Business Growth ✦ Building Mamaearth, The Derma Co, Aqualogica ✦ Ex-Times Internet ✦ Monsterjobs ✦ Product design and Career Mentor ✦ Topmate

About

I am a results-driven Product & UX Leader with 15+ years of experience shaping digital experiences, driving product innovation, and building design strategies that create measurable business impact. My career spans working with startups, enterprises, and global brands—helping them unlock growth by delivering solutions that balance user needs, business goals, and technology at scale. What sets me apart is my ability to connect the dots between strategy and execution. I don’t just design or manage products—I translate complex problems into intuitive solutions, lead cross-functional teams with clarity, and ensure every initiative drives tangible value for both users and organizations. Key Strengths & Expertise ✅ Product Strategy & Digital Transformation ✅ Human-Centered Design & Data-Driven Decision Making ✅ UX Research, Design Systems & Experience Optimization ✅ Enterprise & SaaS Platforms, E-commerce & Consumer Tech ✅ Building & Scaling Design Systems ✅ Cross-Functional Leadership, Mentorship & Collaboration ✅ Driving Innovation & Business Growth Through Design I thrive in environments where innovation meets execution—whether it’s reimagining a customer journey, building scalable design systems, or driving adoption of cutting-edge digital products. My passion lies in creating solutions that are not only beautifully designed and user-friendly, but also deliver long-term business growth and competitive advantage

Location

Gurugram

AI stack

antigravity

codex

Work experience

Head of Design at Mamaearth, Apr 2022 - Present · 4 yrs 5 mos, Gurugram, Haryana, India, Leading design strategy, systems, and UX for Mamaearth’s digital platforms. Driving conversion-focused design, building scalable design systems, and leading a high-performing team to deliver impactful, user-centered experiences aligned with business growth. Key Achievements: ✅ Defined and scaled a Design System ensuring brand consistency and faster product rollouts. ✅ Led UX/UI transformations that improved conversion, retention, and engagement across digital channels. ✅ Collaborated with Product, Marketing, and Tech teams to align design execution with business growth goals. ✅ Built, mentored, and scaled a high-performing design team, driving innovation and execution excellence. ✅ Championed user research & data-driven design, making customer insights central to decision-making.

Head Of Design at Mall91, Nov 2019 - Mar 2022 · 2 yrs 5 mos, Noida Area, India, As Head of Design at Mall91, I was responsible for driving the company’s design vision, product experience, and go-to-market execution. I worked closely with leadership and cross-functional teams to ensure design strategy directly supported business growth, product innovation, and customer engagement. My role combined strategic oversight, team development, and hands-on design leadership across digital products. Key Contributions & Impact: ✅ Defined and executed a company-wide go-to-market plan, ensuring design was central to product positioning and customer adoption. ✅ Established design and developmental goals for the team, mentoring designers and aligning objectives with business strategy. ✅ Fostered a culture of innovation and creativity, encouraging new ideas and improvements through design thinking. ✅ Played a key role in shaping digital application and product strategies, ensuring seamless, scalable, and user-centric experiences. ✅ Provided ongoing feedback, guidance, and quality oversight on all design deliverables. ✅ Led client-facing presentations and collaborated with account management to strengthen business development initiatives. ✅ Oversaw multiple design workstreams, ensuring effective execution across diverse product and project activities.

Head Of Design - India, APAC and Gulf at Monster India, Sep 2018 - Nov 2019 · 1 yr 3 mos, Noida Area, India, As Head of Design for India, APAC, and Gulf at Monster, I led the end-to-end design vision and strategy across B2B and B2C platforms. My role focused on driving UX thought leadership, building scalable design practices, and aligning user experience with global business objectives. I collaborated with cross-functional teams to deliver human-centered, data-driven, and innovation-led solutions that elevated the brand’s digital presence worldwide. Key Contributions & Achievements: ✅ Championed UX thought leadership, establishing frameworks and best practices as design matured within Monster. ✅ Explored innovation through design thinking and collaborative problem-solving across international teams. ✅ Developed strategies to profile customer segments, mapping user journeys and identifying pain points across B2B/B2C platforms and channels. ✅ Directed the documentation of holistic interface design, ensuring consistency, scalability, and seamless integration across multiple workstreams. ✅ Enabled career growth opportunities for design talent on a global scale by mentoring, upskilling, and expanding design capabilities.

Sr. Manager UI UX Design - India, APAC and Gulf at Monster India, Sep 2018 - Nov 2019 · 1 yr 3 mos, Noida, Uttar Pradesh, India, As Senior Manager of UI/UX Design at Monster, I served as the UX champion, driving the adoption of user-centered design across India, APAC, and Gulf markets. I established design direction, set UX guidelines, and led initiatives that elevated digital experiences for millions of users. By bridging design, content, and business goals, I ensured every product and feature delivered clarity, usability, and measurable impact. Key Contributions & Achievements: ✅ Advocated and evangelized UX-first culture across teams, gaining leadership buy-in. ✅ Defined design direction & UX guidelines that aligned with global product strategy. ✅ Introduced and refined design processes, ensuring efficiency and consistency across product teams. ✅ Partnered with creative and content teams to set testing goals, design test materials, and extract actionable insights from consumer research. ✅ Delivered executive-level design summaries weekly, ensuring leadership visibility and strategic alignment.

UI/UX Manager at Times Internet, Nov 2014 - Sep 2018 · 3 yrs 11 mos, Gurugram, Haryana, India, 1. Evangelize customer-centric design and continue to educate product management, developers, and stakeholders about purpose and value of UX 2. Co-lead design workshops and help evangelize design thinking and practice across functions 3. Set clear expectations and communicate plans explicitly and consistently with senior management, PMO, Product, Engineering and direct reports 4. Identify user types, scenarios, journeys, and develop strategic UX vision 5. Manage and mentor junior members of UX team on projects and be responsible for them and quality of their output throughout the project life cycle 6. Conduct user, wider market and competitive research 7. Work with complaints teams to identify content improvements that could reduce complaints and remove customer pain points 8. Support product managers with regular updates to the website as product details (including rates) change regularly 9. Work with product and sales teams to identify key customer journeys that drive sales numbers and optimise those to increase conversion 10. Using customer journey data analysis to identify areas for improvement within existing customer journeys, produce recommendations and project manage implementation 11. Challenges business propositions, providing clear reasoning and evidence

Founder & CEO at Parth Infosystems Pvt. Ltd., Jan 2012 - Nov 2014 · 2 yrs 11 mos, Gurugram, Haryana, India, I founded Parth Infosystems Pvt. Ltd. with a vision to deliver end-to-end IT services and digital solutions that help businesses scale and innovate in today’s competitive landscape. Under my leadership, the company has successfully partnered with startups, SMEs, and global enterprises to provide UI/UX design, web and mobile application development, e-commerce platforms, SaaS product design, and digital transformation solutions. Over the years, I have built and mentored a multidisciplinary team of designers, developers, and strategists—enabling us to execute projects with speed, creativity, and measurable business impact. By combining human-centered design with cutting-edge technology, Parth Infosystems has delivered solutions that have enhanced user engagement, improved customer experiences, accelerated go-to-market timelines, and driven tangible business growth for clients across fintech, healthcare, retail, and consumer tech industries. ✅ Partnered with international clients across the US, Europe, and APAC to deliver impactful IT & design solutions. ✅ Successfully executed 1000+ projects in web, mobile, and SaaS design & development. ✅ Built a multi-disciplinary team of designers, developers, and strategists to deliver end-to-end digital services. ✅ Implemented design systems and agile delivery processes to ensure scalability and consistency across projects. ✅ Helped clients achieve improved user engagement, higher conversion rates, and faster go-to-market timelines through digital transformation.

Education

M.C.A, Computer, ABES Engineering College

Intermediate, Mathematics, Physics and Chemistry, SGM