Headline

Building brand narratives that convert | Comms Strategist across FMCG, Tech, Finance & Healthcare

About

Across 8 years spanning journalism and marketing, the last 5 in PR and social strategy, I've taken ideas from concept to launch for both B2B and B2C brands, across India and the UK. My work sits where strategy meets execution: planning integrated marketing campaigns, building brand narratives and shaping content and collateral across digital and traditional channels. I've worked on social-first creative strategy, run PR and earned-media programs, and built brand presence through event-led and always-on initiatives. Sectors I've worked across: beauty & personal care, F&B, hospitality & tourism, luxury real estate, SaaS, and insurance.

Location

Mumbai

AI stack

antigravity

opencode

claudecode

Work experience

Creative Strategy Manager - Social Media at Interactive Avenues, Jul 2024 - Dec 2025 · 1 yr 6 mos, Mumbai, Sectors: beauty and personal care, insurance, stationary

Digital Strategist at Passion Digital, Oct 2022 - Feb 2024 · 1 yr 5 mos, London, England, United Kingdom, Sectors: luxury real-estate, SAAS, PropTech

Personal goal pursuit at Career Break, Dec 2018 - Aug 2021 · 2 yrs 9 mos, San Jose, California, Relocation to the US on an H4 visa. During my break, I - • Volunteered remotely for 6 months as a Brand Strategy Consultant for ScotsHunt, a Glasgow-based education consultancy. • Volunteered remotely for 3 months as a Social Media Marketing Consultant for Blueneck Consultants, a Mumbai-based career consulting firm. • Secured admission to the MSc Digital Marketing Management programme at the University of Strathclyde, Scotland for the academic year 2021-2022.

Senior Public Relations Executive at Adfactors PR, Jan 2018 - Nov 2018 · 11 mos, Mumbai, Maharashtra, India, Sectors: hospitality, tourism and F&B

Account Executive at MSLGROUP India, Aug 2016 - Sep 2017 · 1 yr 2 mos, Mumbai, Maharashtra, India, Sectors: beauty and personal care, F&B

Education

Master of Science - MS, Digital Marketing Management, University of Strathclyde

Postgraduate Diploma, Journalism and Mass Communication, Xavier Institute of Communications