---
title: "Ritu Sah - Analytics Manager in Greater Bengaluru Area | Tal"
description: "Meet Ritu Sah, AI, Analytics & Product | Ex- Citibank, American Express based in Greater Bengaluru Area. AI stack includes anthropic apis, gemini, and langchain."
image: "https://tal.club/meet/ritu-sah/share-image"
---

# Ritu Sah on Tal

## Headline

AI, Analytics & Product \| Ex\- Citibank, American Express

## About

Thank you for visiting my profile\! I am a Strategy and analytics professional with 7\+ years of experience in banking and financial services, specializing in product analytics, AI \-driven personalization, experimentation, and SQL\-based decisioning\. I have a proven track record of driving revenue growth, customer engagement, and cost efficiency by translating business problems into scalable, data\-backed solutions in regulated enterprise environments\. When I’m not working, I love spending quality time with family and friends, working my way through every dessert recipe, focusing on learning new things, and indulging my love for seeing new places\. Additionally, I believe in giving back and helping the community\. I am always up for a good conversation, so don't hesitate to drop me a Hello\!

## Location

Greater Bengaluru Area

## AI stack

anthropic apis

gemini

langchain

mcp

claudecode

Figma Make

## Work experience

Analytics Manager at Citi, May 2023 \- Jun 2026 · 3 yrs 2 mos, Bengaluru, Owned end\-to\-end analytics and ML delivery of an AI\-powered personalization and targeting engine, from problem framing to production rollout\. Delivered 3× increase in customer engagement and 2× improvement in marketing cost efficiency, with a projected $245M revenue uplift over five years\. Designed a KNN\-based lookalike modeling framework to quantify incremental value of 30\+ digital features, enabling data\-driven product investment decisions\. Led large\-scale SQL and PySpark analyses across customer behavior, digital engagement, and financial attributes to identify growth opportunities and performance gaps\. Presented strategic, data\-backed recommendations to senior leadership in a highly regulated banking environment\.

Assistant Manager at American Express, Feb 2022 \- May 2023 · 1 yr 4 mos, Hybrid, Led acquisition and engagement funnel analytics using SQL and clickstream data, driving measurable improvements in conversion and retention\. Designed and executed A/B and multivariate experiments, translating results into scaled product and experience improvements\. Developed the Digital Happiness Index \(DHI\) using logistic regression to standardize engagement measurement across markets\. Applied NLP techniques \(TF\-IDF, LDA\) on chatbot and customer interaction data to identify intent clusters and friction themes\. Insights contributed to an estimated $800M business impact through improved digital servicing and content strategy\.

Business Analyst at American Express, Jun 2019 \- Feb 2022 · 2 yrs 9 mos, On\-site

Marketing Finance Intern at MSTC Ltd\., May 2018 \- Jul 2018 · 3 mos, Kolkata, West Bengal, India, \- Reported on income, profits, e\-commerce services, trading, and 110% BG backed business \- Worked extensively on their database using MS Excel and SQL

Educator at JEI Learning Center India, Oct 2015 \- Jun 2016 · 9 mos, Kolkata Area, India, Lead Marketing and Communications\. Subject Matter expert on Public speaking, Business, and Reasoning\.

Co\-Founder at Bad Cafe Chefs, Apr 2014 \- Oct 2017 · 3 yrs 7 mos, India, Co‑founded a website\-based cloud kitchen platform enabling home chefs to list, price, and sell food directly to customers across Kolkata\. ● Designed early marketplace mechanics, including chef onboarding, menu standardization, pricing transparency, and order fulfillment workflows\. ● Acted as the voice of both customers and sellers, balancing food quality, trust, and reliability in a two‑sided marketplace\. ● Used basic analytics and customer feedback to improve ordering experience, repeat usage, and chef retention\. ● Provided firsthand exposure to marketplace trust dynamics, seller quality control, and customer satisfaction challenges\.

## Education

MSc\. International Business Economics and Finance, Gokhale Institute of Politics and Economics

Bachelor of Science \(BSc\), Economics \(majors\), Statistics and Mathematics, Lady Brabourne College, Kolkata

[View the original profile](https://tal.club/meet/ritu-sah)

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