Headline

AI, Analytics & Product | Ex- Citibank, American Express

About

Thank you for visiting my profile! I am a Strategy and analytics professional with 7+ years of experience in banking and financial services, specializing in product analytics, AI -driven personalization, experimentation, and SQL-based decisioning. I have a proven track record of driving revenue growth, customer engagement, and cost efficiency by translating business problems into scalable, data-backed solutions in regulated enterprise environments. When I’m not working, I love spending quality time with family and friends, working my way through every dessert recipe, focusing on learning new things, and indulging my love for seeing new places. Additionally, I believe in giving back and helping the community. I am always up for a good conversation, so don't hesitate to drop me a Hello!

Location

Greater Bengaluru Area

AI stack

anthropic apis

gemini

langchain

mcp

claudecode

Figma Make

Work experience

Analytics Manager at Citi, May 2023 - Jun 2026 · 3 yrs 2 mos, Bengaluru, Owned end-to-end analytics and ML delivery of an AI-powered personalization and targeting engine, from problem framing to production rollout. Delivered 3× increase in customer engagement and 2× improvement in marketing cost efficiency, with a projected $245M revenue uplift over five years. Designed a KNN-based lookalike modeling framework to quantify incremental value of 30+ digital features, enabling data-driven product investment decisions. Led large-scale SQL and PySpark analyses across customer behavior, digital engagement, and financial attributes to identify growth opportunities and performance gaps. Presented strategic, data-backed recommendations to senior leadership in a highly regulated banking environment.

Assistant Manager at American Express, Feb 2022 - May 2023 · 1 yr 4 mos, Hybrid, Led acquisition and engagement funnel analytics using SQL and clickstream data, driving measurable improvements in conversion and retention. Designed and executed A/B and multivariate experiments, translating results into scaled product and experience improvements. Developed the Digital Happiness Index (DHI) using logistic regression to standardize engagement measurement across markets. Applied NLP techniques (TF-IDF, LDA) on chatbot and customer interaction data to identify intent clusters and friction themes. Insights contributed to an estimated $800M business impact through improved digital servicing and content strategy.

Business Analyst at American Express, Jun 2019 - Feb 2022 · 2 yrs 9 mos, On-site

Marketing Finance Intern at MSTC Ltd., May 2018 - Jul 2018 · 3 mos, Kolkata, West Bengal, India, - Reported on income, profits, e-commerce services, trading, and 110% BG backed business - Worked extensively on their database using MS Excel and SQL

Educator at JEI Learning Center India, Oct 2015 - Jun 2016 · 9 mos, Kolkata Area, India, Lead Marketing and Communications. Subject Matter expert on Public speaking, Business, and Reasoning.

Co-Founder at Bad Cafe Chefs, Apr 2014 - Oct 2017 · 3 yrs 7 mos, India, Co‑founded a website-based cloud kitchen platform enabling home chefs to list, price, and sell food directly to customers across Kolkata. ● Designed early marketplace mechanics, including chef onboarding, menu standardization, pricing transparency, and order fulfillment workflows. ● Acted as the voice of both customers and sellers, balancing food quality, trust, and reliability in a two‑sided marketplace. ● Used basic analytics and customer feedback to improve ordering experience, repeat usage, and chef retention. ● Provided firsthand exposure to marketplace trust dynamics, seller quality control, and customer satisfaction challenges.

Education

MSc. International Business Economics and Finance, Gokhale Institute of Politics and Economics

Bachelor of Science (BSc), Economics (majors), Statistics and Mathematics, Lady Brabourne College, Kolkata