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Ritu Parakh

Growth & Marketing | GTM, Inbound & Outbound Acquisition | Funnel Optimization

Bengaluru

5+ years of work experience

Velo
Jun 20263 mosPresent

Bengaluru

Intelliswift Software
Oct 20232 yrs 11 mosPresent

Bangalore Urban, Karnataka, India

- Leading inbound and organic acquisition strategy across SEO, content, website, and social channels to improve lead quality and conversions for B2B SaaS and enterprise offerings. - Designed and optimized acquisition and activation funnels, contributing to improved MQL quality and lead-to-conversion rates. - Built AI-assisted content workflows to scale content production and improve execution efficiency. - Partnering with sales and leadership teams on GTM strategy and pipeline planning. - Setting up and maintaining GA4 and Excel dashboards to track acquisition, activation, and retention metrics.
Intelliswift (LTTS Company)
Apr 20233 yrs 5 mosPresent

Owned inbound and organic acquisition funnels across SEO, content, and website journeys. Improved MQL quality by 15% and lead-to-conversion by 20% through funnel optimization. Built AI-assisted content workflows increasing output by 30% and reducing execution time by 40%. Partnered with sales and leadership on GTM strategy and pipeline planning. Set up GA4 dashboards to track acquisition, activation, and retention metrics.
Intelliswift Software
Apr 20237 mosOct 2023

Bengaluru, Karnataka, India

Byldd
Aug 20228 mosMar 2023

Bengaluru, Karnataka, India

- Developed optimization strategies that increased search engine rankings. - Defined, developed, and implemented marketing strategies to automate and measure target audience movement. - Updated content for maximum optimization and search engine rankings. - Conducted SEO audits that considered technical, on-page, and off-page elements. - Generated leads and developed ideas to maximize client retention.
InVideo
Jan 20211 yr 8 mosAug 2022

India

- Implemented successful SEO campaigns that improved search engine performance & rankings, attracted new users, and drove growth. - Developed optimization strategies using keyword research and strategy, competitive analysis, domain authority, current rankings, and other such factors. - Contacted website owners, journalists, and bloggers to enhance site reputation and facilitate the creation of high-quality links. - Created helpful content which gained 40+ natural backlinks without any outreach campaigns. - Managed influencer marketing campaigns across multiple verticals, including travel and hospitality, technology, and real estate. - Developed strategies to engage with the right audiences through social media channels such as Facebook, Instagram, Twitter, YouTube, and LinkedIn. - Managed all aspects of influencer campaigns, including outreach, contract negotiation, and campaign tracking. - Gained Experience by using SEO tools such as Screaming Frog, Ahrefs, SEMRush, Google Analytics, Google Tag Manager, SEO related excel/Google sheets functions.
InVideo
Jan 20211 yr 7 mosJul 2022

Led organic growth strategy, scaling website traffic to 200K monthly users through content and keyword initiatives. Built backlink acquisition program generating 50+ quality links/month, including PR placements in Forbes and The Washington Post. Collaborated with product teams to improve messaging and landing page performance for user acquisition. Contributed to outbound distribution of content through partnerships and external platforms to expand reach beyond organic search.

Ritu’s AI Stack

antigravity
antigravity
codex
codex
cursor
cursor

Education

GrowthX®

GrowthX®

MIT College of Management Pune

Master of Business Administration, Marketing

MIT College of Management Pune

20112 yrs2013

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Headline

Growth & Marketing | GTM, Inbound & Outbound Acquisition | Funnel Optimization

About

I work on growth across content, funnels, and GTM. Over the last 5+ years, I’ve worked on both inbound and outbound acquisition for B2B and SaaS companies, focusing on how users discover, engage, and convert. I’ve had the opportunity to build marketing from scratch (0→1), working closely with leadership on ICPs, messaging, and early-stage funnels. I’ve also contributed to scaling organic growth to 200K+ monthly users through content and search. More recently, I’ve been exploring how AI can improve content workflows and execution speed. I’m now looking for roles where I can work on real growth problems end-to-end, not just execution. Core Expertise: GTM Strategy, Content-Led Acquisition, Marketing Automation, and Funnel Optimization."

Location

Bengaluru

AI stack

antigravity

codex

cursor

Work experience

Growth Lead at Velo, Jun 2026 - Present · 3 mos, Bengaluru

Digital Marketing Manager at Intelliswift Software, Oct 2023 - Present · 2 yrs 11 mos, Bangalore Urban, Karnataka, India, - Leading inbound and organic acquisition strategy across SEO, content, website, and social channels to improve lead quality and conversions for B2B SaaS and enterprise offerings. - Designed and optimized acquisition and activation funnels, contributing to improved MQL quality and lead-to-conversion rates. - Built AI-assisted content workflows to scale content production and improve execution efficiency. - Partnering with sales and leadership teams on GTM strategy and pipeline planning. - Setting up and maintaining GA4 and Excel dashboards to track acquisition, activation, and retention metrics.

Digital Marketing Manager at Intelliswift (LTTS Company), Apr 2023 - Present · 3 yrs 5 mos, Owned inbound and organic acquisition funnels across SEO, content, and website journeys. Improved MQL quality by 15% and lead-to-conversion by 20% through funnel optimization. Built AI-assisted content workflows increasing output by 30% and reducing execution time by 40%. Partnered with sales and leadership on GTM strategy and pipeline planning. Set up GA4 dashboards to track acquisition, activation, and retention metrics.

Search Engine Optimization Specialist at Intelliswift Software, Apr 2023 - Oct 2023 · 7 mos, Bengaluru, Karnataka, India

Marketing Lead at Byldd, Aug 2022 - Mar 2023 · 8 mos, Bengaluru, Karnataka, India, - Developed optimization strategies that increased search engine rankings. - Defined, developed, and implemented marketing strategies to automate and measure target audience movement. - Updated content for maximum optimization and search engine rankings. - Conducted SEO audits that considered technical, on-page, and off-page elements. - Generated leads and developed ideas to maximize client retention.

Growth Specialist at InVideo, Jan 2021 - Aug 2022 · 1 yr 8 mos, India, - Implemented successful SEO campaigns that improved search engine performance & rankings, attracted new users, and drove growth. - Developed optimization strategies using keyword research and strategy, competitive analysis, domain authority, current rankings, and other such factors. - Contacted website owners, journalists, and bloggers to enhance site reputation and facilitate the creation of high-quality links. - Created helpful content which gained 40+ natural backlinks without any outreach campaigns. - Managed influencer marketing campaigns across multiple verticals, including travel and hospitality, technology, and real estate. - Developed strategies to engage with the right audiences through social media channels such as Facebook, Instagram, Twitter, YouTube, and LinkedIn. - Managed all aspects of influencer campaigns, including outreach, contract negotiation, and campaign tracking. - Gained Experience by using SEO tools such as Screaming Frog, Ahrefs, SEMRush, Google Analytics, Google Tag Manager, SEO related excel/Google sheets functions.

Search Engine Optimization Team Lead at InVideo, Jan 2021 - Jul 2022 · 1 yr 7 mos, Led organic growth strategy, scaling website traffic to 200K monthly users through content and keyword initiatives. Built backlink acquisition program generating 50+ quality links/month, including PR placements in Forbes and The Washington Post. Collaborated with product teams to improve messaging and landing page performance for user acquisition. Contributed to outbound distribution of content through partnerships and external platforms to expand reach beyond organic search.

Education

GrowthX®

Master of Business Administration, Marketing, MIT College of Management Pune