---
title: "Rittika B. - Senior Designer (Products, Agentic flows & Design Systems) in Bengaluru | Tal"
description: "Meet Rittika B., Senior Designer | Ex-Disney, Dentsu & Canadian Govt. | OCAD University & NID Alumna | 10+ UX Conference Speaker | Design Mentor @UX India based in Bengaluru. AI stack includes claude code, claude, and cursor. Explore public work links including rittika-basu.myportfolio.com."
image: "https://tal.club/meet/rittika-basu/share-image"
---

# Rittika B\. on Tal

## Headline

Senior Designer \| Ex\-Disney, Dentsu & Canadian Govt\. \| OCAD University & NID Alumna \| 10\+ UX Conference Speaker \| Design Mentor @UX India

## About

I am a Senior Designer with 8\+ years of experience across India, Canada, and France\. I specialise in crafting AI\-native design systems, leading design overhauls, scalable 0➝1 products and agentic workflows\. 🎯 Key Achievements: • Worked across Walt Disney, Toshiba, OCAD University, and Dentsu in technology, healthcare, nutrition, fintech and academia\. • Co\-authored two research papers presented at HCI International 2021\. • Selected for the exchange student program at ÉSAD de Reims, France, based on academic merit\. • Awarded the OCADU Dean Scholarship and completed my M\.Des at OCAD University, Toronto\. • Mentor at NID and UMO Design \(UX India Conference\), and an active member of Women Talk Design\. 👩🏻‍💻 Professional Impact: • Researching e\-commerce best practices, crafting agentic experiences and conducting user testing\. • Crafting omnichannel experiences and designing AI\-driven products\. • Building scalable design systems and implementing WCAG standards\. • Mentoring junior designers on effective use of design systems\. • Interviewing talents and helping build creative teams within Dentsu\. • Evaluating emerging SaaS products for Merkle’s adoption\. • Test Figma’s Alpha features as part of Merkle’s partnership with Figma as a Signature Service Partner 🎓 Education & Expertise: • National Institute of Design, India • ÉSAD de Reims, France • OCAD University, Toronto 🛠️ Core Competencies: • Accessibility Design • UX Research & Strategy • Design Systems • Claude Skills • Omnichannel Experience Design • Mentorship & Team Building 🌱 Beyond Work: • Keynote speaker at international conferences, IIT\-Delhi, and NID\-Bangalore • Contributor at INDIAai\. • Enjoy travelling, reading mystery thrillers, calligraphy, and watching movies\. \#UXDesign \#Accessibility \#DesignSystems \#UXResearch \#DesignThinking \#InclusiveDesign

## Location

Bengaluru

## AI stack

claude code

claude

cursor

gemini

lovable

mcp

## Work experience

Senior Designer \(Products, Agentic flows & Design Systems\) at Dentsu Global Services, Oct 2023 \- Sep 2026 · 3 yrs, Bengaluru · Hybrid, Recognition: High Impact Award – Climb High \(2025\) for work on Shop Disney UK, Santander UK & Mentoring Peer • Partner with Merkle clients to deliver end\-to\-end digital products—from UX research and concepting through responsive UI, prototyping, developer handoff, and implementation support\. • Own end\-to\-end product and design\-system work across enterprise SaaS, e\-commerce, analytics, and platform experiences – from discovery, research, and journey definition through high\-fidelity design, prototyping, specifications, developer handoff, and iteration\. • Build bespoke design systems using semantic tokens, Figma variables, reusable responsive components, interaction patterns, accessibility specifications, and annotated handoff documentation\. • Lead usability testing, e\-commerce benchmarking, omnichannel journey design, dashboard UX, and WCAG accessibility audits across customer journeys and component libraries\. • Collaborate with product, engineering, and content teams to validate feasibility; mentor designers on system adoption; and explore Figma Alpha/Beta and agentic workflows to improve design\-system operations\.

UI Designer at Dentsu Global Services, May 2021 \- Sep 2023 · 2 yrs 5 mos, Bengaluru · Hybrid, Recognition: Make it Real Award \(2023\); Extra Mile Award \(FY22, Q1\)\. • Designed responsive e\-commerce UI across mobile, tablet, and desktop for Merkle clients, translating user journeys and requirements into high\-fidelity, implementation\-ready screens\. • Contributed to design\-system libraries, service\-design accelerators, component variants, and reusable UI patterns to improve consistency across product journeys\. • Produced interactive prototypes, micro\-interactions, annotations, redlines, and responsive specifications to support accurate design\-to\-development handoff\. • Conducted UX research, heuristic reviews, and live\-site audits; applied WCAG principles to improve accessibility, usability, and visual consistency\.

User Experience Designer at Myant Inc\., Jul 2020 \- Dec 2020 · 6 mos, Greater Toronto Area, Canada, Recognition: Project featured at HCI International 2021 and published in Springer proceedings\. • Designed and tested data\-visualisation experiences for the Myant Skiin Connected Life App, a family informatics platform for sharing health and wellness data\. • Translated complex wellness metrics into accessible dashboards and interaction patterns for individuals, family members, and caregivers\. • Conducted exploratory design and usability testing to evaluate how users interpreted health goals, outcomes, and shared information\.

User Experience Designer at OCAD University, Jul 2020 \- Dec 2020 · 6 mos, Greater Toronto Area, Canada, • Applied user\-centred design methods to translate research requirements into interface concepts, user flows, and interactive prototypes\. • Collaborated with academic and cross\-functional stakeholders to validate usability, accessibility, and interaction behaviour\.

Research Assistant \- Interaction Designer at OCAD University, Feb 2020 \- Jul 2020 · 6 mos, Toronto, ON, Recognition: The project was presented at the International Conference on Human\-Computer Interaction 2021, and the proceedings were published in Springer\. • Designed interactive data visualisations and dashboard interfaces for the Canadian Cultural Diversity Dashboard, using datasets from Statistics Canada and Canadian Heritage\. • Structured complex demographic data into accessible visual narratives spanning geography, education, immigration, language, race, Indigenous identity, disability, and gender\. • Applied information architecture, interaction design, and data\-storytelling principles to help audiences explore cultural\-diversity insights\.

Professional development at Career Break, Jan 2019 \- Aug 2019 · 8 mos, Toronto, Ontario, Canada, Career Break — Master of Design Studies Preparation

Design Executive \- Disney Consumer Products at The Walt Disney Company, Sep 2017 \- Oct 2018 · 1 yr 2 mos, Recognition: Offered a full\-time role as design executive based on performance and creative contribution during internship • Created licensed product concepts and illustrations for Disney Princess and Marvel franchises, translating character IP into consumer\-facing merchandise\. • Interpreted WGSN fashion forecasts, art movements, and emerging trends to inform future\-facing product and visual\-direction concepts\. • Developed style\-guide assets to support consistent brand expression across licensed consumer\-product ranges\.

Design Internship \(Illustrator\) at The Walt Disney Company, Mar 2017 \- Aug 2017 · 6 mos, • Developed Be a Disney Princess, a 6\-month B\.Des graduation project exploring AR\-enabled merchandise and interactive brand engagement\. • Created concept visuals, illustration assets, and product\-experience narratives aligned with Disney Princess brand expression\.

## Education

Bachelor of Design, Graphic Design, National Institute of Design

Master's degree, Digital Design \- User Experience Design, OCAD University

## Public links

- rittika\-basu\.myportfolio\.com: https://rittika\-basu\.myportfolio\.com/

[View the original profile](https://tal.club/meet/rittika-basu)

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