Headline

Senior Designer | Ex-Disney, Dentsu & Canadian Govt. | OCAD University & NID Alumna | 10+ UX Conference Speaker | Design Mentor @UX India

About

I am a Senior Designer with 8+ years of experience across India, Canada, and France. I specialise in crafting AI-native design systems, leading design overhauls, scalable 0➝1 products and agentic workflows. 🎯 Key Achievements: • Worked across Walt Disney, Toshiba, OCAD University, and Dentsu in technology, healthcare, nutrition, fintech and academia. • Co-authored two research papers presented at HCI International 2021. • Selected for the exchange student program at ÉSAD de Reims, France, based on academic merit. • Awarded the OCADU Dean Scholarship and completed my M.Des at OCAD University, Toronto. • Mentor at NID and UMO Design (UX India Conference), and an active member of Women Talk Design. 👩🏻‍💻 Professional Impact: • Researching e-commerce best practices, crafting agentic experiences and conducting user testing. • Crafting omnichannel experiences and designing AI-driven products. • Building scalable design systems and implementing WCAG standards. • Mentoring junior designers on effective use of design systems. • Interviewing talents and helping build creative teams within Dentsu. • Evaluating emerging SaaS products for Merkle’s adoption. • Test Figma’s Alpha features as part of Merkle’s partnership with Figma as a Signature Service Partner 🎓 Education & Expertise: • National Institute of Design, India • ÉSAD de Reims, France • OCAD University, Toronto 🛠️ Core Competencies: • Accessibility Design • UX Research & Strategy • Design Systems • Claude Skills • Omnichannel Experience Design • Mentorship & Team Building 🌱 Beyond Work: • Keynote speaker at international conferences, IIT-Delhi, and NID-Bangalore • Contributor at INDIAai. • Enjoy travelling, reading mystery thrillers, calligraphy, and watching movies. #UXDesign #Accessibility #DesignSystems #UXResearch #DesignThinking #InclusiveDesign

Location

Bengaluru

AI stack

claude code

claude

cursor

gemini

lovable

mcp

Work experience

Senior Designer (Products, Agentic flows & Design Systems) at Dentsu Global Services, Oct 2023 - Sep 2026 · 3 yrs, Bengaluru · Hybrid, Recognition: High Impact Award – Climb High (2025) for work on Shop Disney UK, Santander UK & Mentoring Peer • Partner with Merkle clients to deliver end-to-end digital products—from UX research and concepting through responsive UI, prototyping, developer handoff, and implementation support. • Own end-to-end product and design-system work across enterprise SaaS, e-commerce, analytics, and platform experiences – from discovery, research, and journey definition through high-fidelity design, prototyping, specifications, developer handoff, and iteration. • Build bespoke design systems using semantic tokens, Figma variables, reusable responsive components, interaction patterns, accessibility specifications, and annotated handoff documentation. • Lead usability testing, e-commerce benchmarking, omnichannel journey design, dashboard UX, and WCAG accessibility audits across customer journeys and component libraries. • Collaborate with product, engineering, and content teams to validate feasibility; mentor designers on system adoption; and explore Figma Alpha/Beta and agentic workflows to improve design-system operations.

UI Designer at Dentsu Global Services, May 2021 - Sep 2023 · 2 yrs 5 mos, Bengaluru · Hybrid, Recognition: Make it Real Award (2023); Extra Mile Award (FY22, Q1). • Designed responsive e-commerce UI across mobile, tablet, and desktop for Merkle clients, translating user journeys and requirements into high-fidelity, implementation-ready screens. • Contributed to design-system libraries, service-design accelerators, component variants, and reusable UI patterns to improve consistency across product journeys. • Produced interactive prototypes, micro-interactions, annotations, redlines, and responsive specifications to support accurate design-to-development handoff. • Conducted UX research, heuristic reviews, and live-site audits; applied WCAG principles to improve accessibility, usability, and visual consistency.

User Experience Designer at Myant Inc., Jul 2020 - Dec 2020 · 6 mos, Greater Toronto Area, Canada, Recognition: Project featured at HCI International 2021 and published in Springer proceedings. • Designed and tested data-visualisation experiences for the Myant Skiin Connected Life App, a family informatics platform for sharing health and wellness data. • Translated complex wellness metrics into accessible dashboards and interaction patterns for individuals, family members, and caregivers. • Conducted exploratory design and usability testing to evaluate how users interpreted health goals, outcomes, and shared information.

User Experience Designer at OCAD University, Jul 2020 - Dec 2020 · 6 mos, Greater Toronto Area, Canada, • Applied user-centred design methods to translate research requirements into interface concepts, user flows, and interactive prototypes. • Collaborated with academic and cross-functional stakeholders to validate usability, accessibility, and interaction behaviour.

Research Assistant - Interaction Designer at OCAD University, Feb 2020 - Jul 2020 · 6 mos, Toronto, ON, Recognition: The project was presented at the International Conference on Human-Computer Interaction 2021, and the proceedings were published in Springer. • Designed interactive data visualisations and dashboard interfaces for the Canadian Cultural Diversity Dashboard, using datasets from Statistics Canada and Canadian Heritage. • Structured complex demographic data into accessible visual narratives spanning geography, education, immigration, language, race, Indigenous identity, disability, and gender. • Applied information architecture, interaction design, and data-storytelling principles to help audiences explore cultural-diversity insights.

Professional development at Career Break, Jan 2019 - Aug 2019 · 8 mos, Toronto, Ontario, Canada, Career Break — Master of Design Studies Preparation

Design Executive - Disney Consumer Products at The Walt Disney Company, Sep 2017 - Oct 2018 · 1 yr 2 mos, Recognition: Offered a full-time role as design executive based on performance and creative contribution during internship • Created licensed product concepts and illustrations for Disney Princess and Marvel franchises, translating character IP into consumer-facing merchandise. • Interpreted WGSN fashion forecasts, art movements, and emerging trends to inform future-facing product and visual-direction concepts. • Developed style-guide assets to support consistent brand expression across licensed consumer-product ranges.

Design Internship (Illustrator) at The Walt Disney Company, Mar 2017 - Aug 2017 · 6 mos, • Developed Be a Disney Princess, a 6-month B.Des graduation project exploring AR-enabled merchandise and interactive brand engagement. • Created concept visuals, illustration assets, and product-experience narratives aligned with Disney Princess brand expression.

Education

Bachelor of Design, Graphic Design, National Institute of Design

Master's degree, Digital Design - User Experience Design, OCAD University

Public links

rittika-basu.myportfolio.com: https://rittika-basu.myportfolio.com/