---
title: "Ritika Pahuja - Product Marketing Manager in Bangalore Urban | Tal"
description: "Meet Ritika Pahuja, Product Marketing | GTM | Project Management | Growth Marketing | App Marketing based in Bangalore Urban. AI stack includes claude code, claude, and meta."
image: "https://tal.club/meet/ritika-pahuja/share-image"
---

# Ritika Pahuja on Tal

## Headline

Product Marketing \| GTM \| Project Management \| Growth Marketing \| App Marketing

## About

A marketing enthusiast, my learning pattern was always dominated by practical experiences which led to me starting my career during undergrad\. I was a core member of a SaaS start\-up at 19 and then worked for a FinTech start\-up serving the gig economy, that got acquired in 2020\. For the past two years, I've been immersed in gaming\. I took hypercasual games from its early stages to global success, becoming top mobile games on app stores\. Now, I'm at Zynga, managing marketing for Ville games, bringing my experience to the table to drive organic growth\. When I'm not working, I usually spend my time reading, sculpting, or travelling\. Looking forward to connecting\!

## Location

Bangalore Urban

## AI stack

claude code

claude

meta

metaai

notion

ChatGPT

## Work experience

Product Marketing Manager at Zynga, Apr 2023 \- Present · 3 yrs 6 mos, Bengaluru, Karnataka, India

Product Marketing Manager at Kwalee, Jul 2022 \- Mar 2023 · 9 mos, Bengaluru, Karnataka, India, \- Manage the life cycle of the game from its development stage till the worldwide launch \- Collaborate with animation team to create ads and creatives for game testing and promotion \- Analyse gameplay data, campaign performance on networks and social media to improve revenue & profit \- Own 25 games along with 5 top active games to support and maintain health & performance by collaborating across departments \- App Store Optimisation, keyword research, description writing, and competitor analysis for games \- Manage all communication across development, production, creative, and UA team to effectively release the games globally

Jr\. Release Manager at Kwalee, Oct 2021 \- Jul 2022 · 10 mos, Bangalore Urban, Karnataka, India

Associate Marketing Manager at Springer Nature Group, Jun 2021 \- Oct 2021 · 5 mos, Pune Division, Maharashtra, India

Marketing Coordinator at Springer Nature Group, Apr 2020 \- Jun 2021 · 1 yr 3 mos, Pune, Maharashtra, India, \- Briefed and coordinated with the design and multimedia team for marketing material \- Created social ad campaign and promotion for agreements and new products launch \- Strategised marketing toolkits and execution of the campaigns \- Reported monthly analytics and quarterly progress of agreements and campaigns \- Creation of email copies for marketing and setting up the campaign overall \- Worked on segmentation models and copies for target audience \- Supported with company’s blog page 'The Source' for weekly blogs and interviews on the website \- Increased reach throughout the social media and web pages and journal, open research online blogs and books

Business Development Executive at Artistize\.com, May 2017 \- Sep 2018 · 1 yr 5 mos, Pune Area, India, \- Financial modelling and assistance in investor meetings \- Created proposals for strategic Tie\-ups with Govt bodies and organisations \- Managed pre and post production of videos for clients \- Looked after content for website and social media campaigns \- Market research & competitive analysis \- Marketing reports & data generation, monitoring the performance of product \- Created customized marketing and promotional plans for clients \- Interviewed talent for a creative and energetic team

## Education

Bachelor's degree, Business/Commerce, General, Savitribai Phule Pune University

[View the original profile](https://tal.club/meet/ritika-pahuja)

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