Headline

Driving customer engagement through CRM and lifecycle marketing.

About

Hi, I’m Ritik Arora 👋 I help brands turn customers into loyal fans by creating marketing that feels truly personal. For the last 4+ years, at CARS24, ApnaKlub, and 1K Kirana Bazaar, I’ve designed campaigns and lifecycle journeys that bring users back—and keep them engaged. What drives me: It’s the challenge of turning product and behavioral data into stories and habits: Messages that make people smile, offers that hit at just the right moment, and experiences that feel made “just for me.” I thrive on collaborating with Product, Growth, and Data teams to turn insights into real, measurable results. What I bring: Built CRM and retention strategies using channels like Email, Push, WhatsApp & in-app, increasing engagement by 30%+ and doubling click rates Launched personalized segmentation and lifecycle programs that drove 5%+ revenue growth Hands-on with campaign analytics, A/B testing, and automation on Mixpanel, CleverTap, WebEngage, Tableau Reduced CRM campaign costs by ~20% through optimization and smarter targeting Always looking for the next “aha!” moment where data, creativity, and genuine communication meet If you’re building marketing that aims not just to sell but to earn trust and loyalty—let’s talk. I love swapping ideas, brainstorming journeys, or just chatting over a chai. Top skills: CRM Strategy - Retention Marketing - Customer Segmentation - Lifecycle Campaigns - Marketing Automation - Data-Driven Growth

Location

Bengaluru

AI stack

claude code

claude

gemini

lovable

Canva Magic Studio

ChatGPT

Work experience

Assistant Manager at Freo, Oct 2025 - Jul 2026 · 10 mos, Bengaluru, I successfully managed customer activation initiatives and lifecycle communication strategies, leading to improved user progression in the lending funnel. • Built a comprehensive framework for customer journeys and communication, enhancing clarity and efficiency. • Coordinated with multiple agencies and internal teams to drive campaign performance and governance. • Developed a lifecycle CRM strategy that resulted in a 10% lift in KYC completion rates and reduced turnaround time to under 24 hours.

Product Marketing Specialist at ApnaKlub, Feb 2024 - Dec 2024 · 11 mos, Remote, Drove CRM and retention marketing initiatives, leveraging user segmentation and behavioral analytics to personalize lifecycle messaging and increase customer engagement. Designed, launched, and optimized campaigns (Email, Push, SMS, WhatsApp) resulting in a 5% lift in revenue and measurable growth in user retention. Utilized Mixpanel and WebEngage to build behavioral cohorts, automate triggers, and track multi-channel campaign performance. Collaborated cross-functionally with Product, Growth, and Operations teams for continuous improvement of acquisition and retention funnels. Managed agency and vendor relationships for content localization and scalable CRM operations. Developed dashboards and reporting for real-time campaign insights, improving iteration speed and response to market changes. Key tools: Webengage, Sql, CRM Automation Keywords: Retention Marketing, Personalization, Customer Segmentation, Lifecycle, Campaign Optimization

Marketing Team Lead at CARS24, Mar 2023 - Jan 2024 · 11 mos, Gurugram, In my role at CARS24, I managed end-to-end campaign execution, led A/B testing to reduce marketing costs, and optimized event schemas for improved data accuracy and customer communication. • Spearheaded A/B testing to reduce marketing costs by ~ ₹8L per month. • Managed communication budgets for optimal allocation across CRM campaigns. • Led event schema optimization efforts for improved data accuracy.

Marketing Associate at 1K Kirana Bazaar, Nov 2021 - Jan 2023 · 1 yr 3 mos, Gurugram, Haryana, India, In my role as a Marketing Associate at 1K Kirana Bazaar, I spearheaded various initiatives to drive customer engagement and boost revenue. • Increased click rates from 0.9% to 1.9% using personalized retention strategies across Push, WhatsApp & SMS. • Drove 90K additional impressions in 6 months via effective app merchandising campaign, boosting engagement. • Leveraged data-driven insights from Mixpanel to boost customer engagement by 30%. • Led app monetization strategy, generating ~₹5M in 6 months via ITC, HUL, P&G & Godrej partnerships. • Improved Google Play Store ranking from 130 to 90, increasing app visibility and downloads.

Marketing Analyst and Executive at Stupa Sport Analytics, Dec 2020 - Nov 2021 · 1 yr, • Built Stupa's social media presence (Facebook, Instagram, YouTube), achieving 13K+ followers in 1 year. • Conducted market research & analytics, refining marketing strategies for lead generation. • Contributed to storytelling and content planning for audience engagement and outreach. • Assisted in Google & Facebook ads, enhancing brand awareness & lead acquisition in India, USA & Germany. • Built dashboards and reports to track engagement across digital touchpoints.

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, Chaudhary Devi Lal University

Bachelor of Commerce - BCom, Business/Commerce, General, Chaudhary Devi Lal University

Public links

ritik-arora-marketing-portfolio.lovable.app: https://ritik-arora-marketing-portfolio.lovable.app/