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Rithish Puli

Product Analytics @ W by Groww, Fisdom

Greater Bengaluru Area

5+ years of work experience

Groww
Jun 20263 mosPresent

Bengaluru, Karnataka, India

Indium Software
Mar 20251 yr 3 mosMay 2026

Hybrid

Uber
Nov 20232 yrs 7 mosMay 2026

Hyderabad, Telangana, India

• Analyzed rider onboarding and acquisition funnels globally for tooltip feature A/B, enhancing first-trip conversion by 0.65% (~$5.6M annualized impact). • Designed and analyzed experiments on referral programs and lifecycle push notifications, improving user enrollments by ~1% and strengthening downstream engagement funnel performance. • Performed pre/post A/B experiment analysis & data deepdives for multiple product features and onboarding flows, enabling product teams to validate changes and improve conversion rates across key rider lifecycle stages. • Evaluated & Monitored cross-platform entry-point experiments between Eats and Rides, analyzing multiple UI treatments & rider performance at session (conversions), event level (CTR, Impressions) and driving up to 9.7% improvement in first-trip conversion across markets. • Developed comprehensive dashboards to monitor rider acquisition, identifying drop-offs and improving onboarding conversion by ~1–2%. • Conducted opportunity sizing analyses to identify product improvement areas; discovered that ~30% of new rider sessions lacked location permissions, uncovering a potential +7.4% conversion uplift opportunity. • Built and maintained end-to-end rider acquisition funnel dashboards, enabling product teams to proactively identify drop-offs and improve conversion across onboarding steps by ~1–2%. • Partnered with product managers, engineers, and business stakeholders to define key metrics, interpret experiment results, and translate insights into product roadmap decisions impacting millions of riders.
Indium Software
Nov 20231 yr 5 mosMar 2025

Hyderabad, Telangana, India

BYJU'S
Nov 20212 yrs 1 moNov 2023

Bengaluru, Karnataka, India

• Co-owned product segments for Byju's Tuition Centre and Disney Byju's, driving feature development and monetization strategies helped Byjus Tution Centre scale by 10x in size, 3x in revenue. • Collaborated with cross-functional platform teams (Product, Engg) to support product launches. • Conducted Root Cause Analysis to identify data discrepancies, leading to an 18% reduction in platform error metrics. • As part of platform ownership, tested new product features via APIs, validating request-response flows and ensuring data integrity before production releases. • Enhanced platform uptime monitoring, resulting in a 46% increase in customer satisfaction. • Led grade-switch and batch allocation workflows for students during academic cycle transitions, using SQL and Python to automate data validation and ensure accurate student mapping across programs.
DataM Intelligence
Jan 20205 mosMay 2020

Hyderabad, Telangana, India

Rithish’s AI Stack

claude code
claude code
claude
claude
codex
codex
gemini
gemini
openai
openai
ChatGPT
ChatGPT

Education

BML Munjal University

Bachelor of Technology - BTech, Computer Science

BML Munjal University

20164 yrs2020

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Headline

Product Analytics @ W by Groww, Fisdom

About

Passionate about data-driven Product development.

Location

Greater Bengaluru Area

AI stack

claude code

claude

codex

gemini

openai

ChatGPT

Work experience

Senior Business Analyst at Groww, Jun 2026 - Present · 3 mos, Bengaluru, Karnataka, India

Senior Data Analyst at Indium Software, Mar 2025 - May 2026 · 1 yr 3 mos, Hybrid

Senior Data Analyst (External Consultant) at Uber, Nov 2023 - May 2026 · 2 yrs 7 mos, Hyderabad, Telangana, India, • Analyzed rider onboarding and acquisition funnels globally for tooltip feature A/B, enhancing first-trip conversion by 0.65% (~$5.6M annualized impact). • Designed and analyzed experiments on referral programs and lifecycle push notifications, improving user enrollments by ~1% and strengthening downstream engagement funnel performance. • Performed pre/post A/B experiment analysis & data deepdives for multiple product features and onboarding flows, enabling product teams to validate changes and improve conversion rates across key rider lifecycle stages. • Evaluated & Monitored cross-platform entry-point experiments between Eats and Rides, analyzing multiple UI treatments & rider performance at session (conversions), event level (CTR, Impressions) and driving up to 9.7% improvement in first-trip conversion across markets. • Developed comprehensive dashboards to monitor rider acquisition, identifying drop-offs and improving onboarding conversion by ~1–2%. • Conducted opportunity sizing analyses to identify product improvement areas; discovered that ~30% of new rider sessions lacked location permissions, uncovering a potential +7.4% conversion uplift opportunity. • Built and maintained end-to-end rider acquisition funnel dashboards, enabling product teams to proactively identify drop-offs and improve conversion across onboarding steps by ~1–2%. • Partnered with product managers, engineers, and business stakeholders to define key metrics, interpret experiment results, and translate insights into product roadmap decisions impacting millions of riders.

Data Analyst at Indium Software, Nov 2023 - Mar 2025 · 1 yr 5 mos, Hyderabad, Telangana, India

Product Associate at BYJU'S, Nov 2021 - Nov 2023 · 2 yrs 1 mo, Bengaluru, Karnataka, India, • Co-owned product segments for Byju's Tuition Centre and Disney Byju's, driving feature development and monetization strategies helped Byjus Tution Centre scale by 10x in size, 3x in revenue. • Collaborated with cross-functional platform teams (Product, Engg) to support product launches. • Conducted Root Cause Analysis to identify data discrepancies, leading to an 18% reduction in platform error metrics. • As part of platform ownership, tested new product features via APIs, validating request-response flows and ensuring data integrity before production releases. • Enhanced platform uptime monitoring, resulting in a 46% increase in customer satisfaction. • Led grade-switch and batch allocation workflows for students during academic cycle transitions, using SQL and Python to automate data validation and ensure accurate student mapping across programs.

Marketing Analyst at DataM Intelligence, Jan 2020 - May 2020 · 5 mos, Hyderabad, Telangana, India

Education

Bachelor of Technology - BTech, Computer Science, BML Munjal University