Headline

Category Manager at Blackbuck | NIT Durgapur ’24

About

As Category Manager at Blackbuck, I focus on managing and optimizing B2B partnerships within the financial services sector. I am responsible for developing and maintaining strategic relationships with financial institutions, vendors, and stakeholders to drive mutual value and business growth. By aligning our service offerings with partner capabilities, I ensure seamless collaboration and long-term success. In addition to partnership management, I lead the end-to-end credit operations, ensuring efficient resource allocation and effective risk management. I oversee critical financial projects, ensuring their successful execution by coordinating cross-functional teams and aligning project goals with broader business objectives. My approach is driven by data insights and performance tracking to continuously improve partnership strategies and operational efficiency. During my internship at Unlock Consultancy, I led an international team in supporting the market expansion of a marketing agency. This experience allowed me to develop skills in market research and strategic planning, contributing to a projected 20% increase in client revenue. By crafting targeted marketing strategies and fostering strong communication among stakeholders, I helped strengthen our partnership frameworks. In my role as President of the Entrepreneurship Development Cell at NIT Durgapur, I led a team of over 90 members to foster entrepreneurship and innovation within the college community. I organized workshops, events, and networking opportunities that connected students with startups, investors, and industry leaders, significantly enhancing our entrepreneurial ecosystem. With a solid foundation in business strategy, and partnership management, I am passionate about creating synergies that drive growth and aligning strategic goals to maximize the potential of B2B collaborations.

Location

Bengaluru

AI stack

antigravity

claude code

claude

Work experience

Category Manager at BlackBuck Limited, Jul 2026 - Present · 2 mos, As a Category Manager at BlackBuck, I drive revenue growth and category strategy for Vehicle Insurance & Digital Lending within the Financial Services vertical and shape how financial products are built, priced, and distributed for India's trucking ecosystem. My primary areas of focus include: • Revenue Growth & P&L Ownership: Own the end-to-end P&L for Vehicle Insurance & Digital Lending - driving topline growth while staying accountable for margins and unit economics. • Category Strategy & GTM: Define category strategy and growth levers - pricing, go-to-market planning, and partner-led distribution to expand market penetration. • Partnerships & Business Building: Lead B2B partnerships across insurance, lending, and allied service providers to expand cross-sell and unlock new revenue streams, while scaling in-house insurance distribution via the IRDAI Corporate Agent License and growing telesales-driven loan origination as new growth engines. • Cross-Functional Execution: Drive S&OP and key strategic initiatives in collaboration with credit, operations, sales, and product teams to strengthen forecasting accuracy and delivery.

Associate Category Manager at BlackBuck Limited, Jul 2024 - Jun 2026 · 2 yrs, • Promoted to Category Manager within 2 years of joining as a graduate hire. • Credit Program Management: Program-managed a 30+ member cross-functional team to execute credit initiatives - 25% uplift in program performance and 70% reduction in manual audit effort via a Business Rules Engine (BRE). • Revenue Growth & Cross-Sell: Drove a 25% increase in vehicle insurance adoption and 85% growth in other product lines through pricing optimisation and strategic penetration. • B2B Partnerships: Managed financial partner and vendor relationships, improving product delivery efficiency by 60% and increasing income per file. • Corporate Agent Licensing: Led end-to-end securing of the IRDAI Corporate Agent License, enabling in-house insurance distribution. • Operational Excellence: Implemented S&OP processes, improving demand forecasting accuracy by 20%.

Graduate Management Trainee at BlackBuck Limited, Jun 2024 - Jun 2024 · 1 mo, As a Graduate Management Trainee at BlackBuck, I underwent a structured one-month immersion across the company's core business functions, gaining ground-level exposure to operations, sales, and financial services in India's trucking ecosystem before transitioning into the Financial Services vertical as an Associate Category Manager.

Business Consultant at Unlock Consultancy, Jun 2023 - Aug 2023 · 3 mos, Greater London, England, United Kingdom, ● Led an international team of 10 to assist with the market expansion of The Three Marketers (T3M), an Indian marketing agency. Managing the project team, assigning tasks, and ensuring that team members are working effectively together, expecting a 20% rose in sales. ● Conducted comprehensive market research, and identify strategies to enhance brand position. Developed and implemented targeted marketing strategies based on the market research findings. ● Maintained regular communication with stakeholders, including clients, team members, and mentor, to ensure that everyone is well-informed about the project's progress and any necessary updates, resulting in an on-time delivery rate of 95%.

President at Entrepreneurship Development Cell, NIT Durgapur, May 2023 - May 2024 · 1 yr 1 mo, ● Led and motivated a team of 90 members to foster entrepreneurship and innovation within the college community. ● Organized successful workshops and events, fostering student engagement and participation. ● Developed valuable partnerships with startups, investors, and alumni, expanding support for aspiring entrepreneurs.

Innovation Coordinator at Institute Innovation and Incubation Council, NIT Durgapur, Apr 2023 - May 2024 · 1 yr 2 mos, Durgapur, West Bengal, India, ● Led and managed the activities of the IIC, fostering a culture of creativity and innovation among students and faculty members. ● Maintained innovation records, prepared reports & presentations for senior management and stakeholders. Responsible for managing and promoting Entrepreneurial Culture at NIT Durgapur, managed directly by the Ministry of Education

Data Analyst at Geeky Vision, May 2022 - Jul 2022 · 3 mos, Remote, Proficient Data Analyst Intern at Geeky Vision.

Senior Coordinator at Entrepreneurship Development Cell, NIT Durgapur, Jul 2021 - Apr 2023 · 1 yr 10 mos, Durgapur, West Bengal, India, Senior Coordinator at the Core Team. Successfully organized E-Summit 2022: The Official Entrepreneurship Fest of NITD

Junior coordinator at Institute Innovation and Incubation Council, NIT Durgapur, Feb 2021 - Apr 2023 · 2 yrs 3 mos, Durgapur, West Bengal, India, Junior Coordinator at the Institute's Innovation and Incubation Cell, the official Cell responsible for managing and promoting the Entrepreneurial Culture at NIT Durgapur, managed directly by the Ministry of Education.

Junior Coordinator at Entrepreneurship Development Cell, NIT Durgapur, Jan 2021 - Jul 2021 · 7 mos, Durgapur, West Bengal, India, Junior Coordinator at the Core Team. Successfully organized E-Summit 2021: The Official Entrepreneurship Fest of NITD

Education

Bachelor's degree, National Institute of Technology Durgapur

JEE Mains and Advance Preparations, Resonance Eduventures Limited