Headline

Scaling Business @ Target | E-commerce & Digital Retail | Growth Strategy , Marketplace & P&L | $ 40M+ Revenue | Ex-Myntra | NIFT

About

E-com Category Manager & a Key Accounts Manager with a proven track record in Apparel and Non-apparel domain; 9+ years of total experience with an MBA from Masters Union. Having a demonstrated history of working across various channels of retail (both offline and online). In my previous roles at Myntra and Xiaomi, I enjoyed working on new products that challenged the status quo. In my stint at Myntra, developed and scaled Sweatshirt and Joggers category for KNK that became the second highest selling brand after Roadster and Nike respectively (contributed ~40% to the brand's revenue for CY 18) At Xiaomi, helped launch Shoes ,trimmer , hard luggages and backpacks as lifestyle products that instantly gained traction and popularity on marketplaces and within the Mi Community. Mi Shoes became one of the most searched product on mi.com and trimmer became the bestseller on Amazon within 10 days of the launch. While managing the kids category at Vishal Mega Mart, launched and revived the kids denim category through new designs and value focussed offerings. Scaled the category from ~5% contribution to ~20% contribution. Helped set up an effective system for range planning with the vendors and their design teams. Professional Skills Category Management . Trend Analysis . Business Development . Fashion Product Management . Fashion Buying . E-com business management . Product Development . Market & pricing Analysis . GTM strategy . Planning & Commercials . Key Account Relationship Building

Location

Bengaluru

Work experience

Strategic Account Manager at Target, Apr 2026 - Present · 6 mos

Category Manager at Target, Mar 2024 - Mar 2026 · 2 yrs 1 mo, Bengaluru, Currently managing the A&A (Apparel & Accessories) category with ownership of a $30M+ portfolio. My focus includes assortment planning, pricing, vendor partnerships, and promotional strategy. Collaborate closely with cross-functional teams including site merchandising, marketing, analytics, and operations to drive business outcomes. Recent efforts have contributed to improved inventory efficiency, stronger vendor engagement, and healthy category growth.

Ecommerce / Category Manager at Janasya, Mar 2023 - Mar 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, - Ecommerce manager for Women’s-Wear category - contributing to 50% of Janasya’s topline in online space( INR 80+ Cr) - Manage Janasya’s relationships with key partners like Ajio, Flipkart, Meesho, Snapdeal & Limeroad - Develop site merchandising, catalog and content strategy to drive sales and conversion growth - Experience in a digital first environment including coordination of key campaigns, inventory management & fulfilment through distribution centers - Devising & driving the new initiative for process and operation improvement to navigate the journey from a Label to a Brand -Managing projects on 3PL integration,internal dashboards , Design Pipeline for FY25

Freelance Business Consultant at Tenovia, Jul 2021 - Mar 2023 · 1 yr 9 mos, Bengaluru, Karnataka, India, 1. Unacademy - Worked with Unacademy in Program and Category Management Projects for International Test Prep Business. - Coordinated & aligned lead generation of 25+ cross-functional team members for deliverables to the Director and CEO - Drove end-to-end launch processes by cross functional coordination across senior leadership from product, marketing, sales, legal and growth teams - Established the process for partners onboarding and content management in coordination with product team 2. Tenovia - Worked with Tenovia Solutions for one of their client in HPC space for online marketplace management and category solutions - Managed a team of 8 and successfully developed process discipline within and between Operations, Accounting, Content and Data functions with high self-accountability in the team - Scope of work: Project Management, Account Management, Growth Forecasting, Operations Metrics Analysis, Quality Standards Inspection and Road mapping, Marketplace Negotiations, process excellence and driving internal coordination.

Professional development at Career Break, Sep 2020 - Dec 2021 · 1 yr 4 mos, Gurugram, Haryana

Co-Founder at THE HONEY EXCHANGE (THE), Mar 2019 - Feb 2024 · 5 yrs, Remote, -Handles, Sales, and Marketing activities for the brand. THE (The Honey Exchange) is a B2B and B2C entity based out of Gwalior that deals in Raw Honey, Beeswax, and Aroma candles made of 100% Beeswax. The entity is actively involved in the ethical practice of extracting honey and beeswax without harming the bees and disturbing the natural ecosystem of the colony.

Education

B.F.Tech, Apparel and Textiles, National Institute of Fashion Technology India

PGP (Technology and Business Management), Masters' Union