---
title: "Ritesh Kukreja - Performance Marketing Specialist in New Delhi | Tal"
description: "Meet Ritesh Kukreja, Performance Marketing @BimaKavach based in New Delhi. AI stack includes claude, gemini, and meta."
image: "https://tal.club/meet/ritesh-kukreja/share-image"
---

# Ritesh Kukreja on Tal

## Headline

Performance Marketing @BimaKavach

## About

Started my journey in the digital marketing space 5 years back and found my passion for building and scaling products from 0 to 1\. Worked my way through experimenting and learning\. Here I am using those learnings and trying to be a better marketer Feel free to message me if you like\. I’d love to chat\!

## Location

New Delhi

## AI stack

claude

gemini

meta

n8n

Adobe Firefly

ChatGPT

## Work experience

Performance Marketing Specialist at BimaKavach, Sep 2025 \- Present · 1 yr 1 mo, Bengaluru, Karnataka, India

Media Performance Analyst \- Social at Publicis Global Delivery \(PGD\), Apr 2024 \- Aug 2025 · 1 yr 5 mos, Gurugram, Haryana, India, Client: Lloyds Banking Group \- UK

Freelance Performane Marketing at Self Employed, Sep 2023 \- Feb 2024 · 5 mo, India, \- Helped D2C and service based brands grow through paid advertising\. \- Partnered with over 10 clients in a span of 6 months , and helped them achieve a consistent ROI of 3\-4X\. \- Managed a monthly ad budget of ₹15 Lakhs across Facebook and Google Ads, driving performance for both lead generation and e\-commerce sales campaigns\. \- Single\-handedly managed media planning, strategy creation, client communication, and ad creation\. \- Monitored and optimized campaigns daily, implementing strategic improvements that lowered CPL, increased sales, and boosted ROAS\. \- Worked with clients from multiple industries such as study abroad, education, real estate, skin care, home decor, health, wellness, etc\. \- Utilized Google Analytics, and Looker Studio, Microsoft Clarity to analyze data and Excel to build reports\. \- Audited clients ad accounts and landing pages to identify performance gaps\. \- Managed a small team of sales executive and a graphic designer, to focus on business growth and the development of ad creatives for client campaigns\.

Associate Product Manager \- Marketing at Credihealth, Aug 2021 \- Aug 2023 · 2 yrs 1 mo, Delhi, India, \- Led a team of 2 engineers to build the MVP of the Credihealth app, which helped generate 20\+ OPD bookings daily\. \- Ran user research & feedback loops to surface pain points and guide feature decisions\. \- Launched lead magnet forms and A/B tested user flows, resulting in a 15% uplift in daily website leads\. \- Integrated tools like heatmaps, Google Analytics, and Search Console to improve website performance, and boost conversions\. \- Worked cross\-functionally with design, engineering, marketing, and operation to deliver outcomes fast\. \- Managed a monthly budget of ₹2 Lakhs, on performance marketing\. \- Produced engaging and relevant content for social media, Facebook ad copies, and push notifications\. \- Successfully scaled website traffic to \~10 Lakh sessions per month in just 9 months by implementing a comprehensive \- Single\-handedly managed successful brand collaborations with Paytm Mini, HDFC Bank, and Amazon Family, among others\.

## Education

Bachelor of Business Administration \- BBA, Digital Marketing, Institute of Information Technology & Management

[View the original profile](https://tal.club/meet/ritesh-kukreja)

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