Ritesh Kukreja profile photo 1 on Tal

Ritesh Kukreja

Performance Marketing @BimaKavach

New Delhi

4+ years of work experience

BimaKavach
Sep 20251 yr 1 moPresent

Bengaluru, Karnataka, India

Publicis Global Delivery (PGD)
Apr 20241 yr 5 mosAug 2025

Gurugram, Haryana, India

Client: Lloyds Banking Group - UK
Self Employed
Sep 20235 moFeb 2024

India

- Helped D2C and service based brands grow through paid advertising. - Partnered with over 10 clients in a span of 6 months , and helped them achieve a consistent ROI of 3-4X. - Managed a monthly ad budget of ₹15 Lakhs across Facebook and Google Ads, driving performance for both lead generation and e-commerce sales campaigns. - Single-handedly managed media planning, strategy creation, client communication, and ad creation. - Monitored and optimized campaigns daily, implementing strategic improvements that lowered CPL, increased sales, and boosted ROAS. - Worked with clients from multiple industries such as study abroad, education, real estate, skin care, home decor, health, wellness, etc. - Utilized Google Analytics, and Looker Studio, Microsoft Clarity to analyze data and Excel to build reports. - Audited clients ad accounts and landing pages to identify performance gaps. - Managed a small team of sales executive and a graphic designer, to focus on business growth and the development of ad creatives for client campaigns.
Credihealth
Aug 20212 yrs 1 moAug 2023

Delhi, India

- Led a team of 2 engineers to build the MVP of the Credihealth app, which helped generate 20+ OPD bookings daily. - Ran user research & feedback loops to surface pain points and guide feature decisions. - Launched lead magnet forms and A/B tested user flows, resulting in a 15% uplift in daily website leads. - Integrated tools like heatmaps, Google Analytics, and Search Console to improve website performance, and boost conversions. - Worked cross-functionally with design, engineering, marketing, and operation to deliver outcomes fast. - Managed a monthly budget of ₹2 Lakhs, on performance marketing. - Produced engaging and relevant content for social media, Facebook ad copies, and push notifications. - Successfully scaled website traffic to ~10 Lakh sessions per month in just 9 months by implementing a comprehensive - Single-handedly managed successful brand collaborations with Paytm Mini, HDFC Bank, and Amazon Family, among others.

Ritesh’s AI Stack

claude
claude
gemini
gemini
meta
meta
n8n
n8n
Adobe Firefly
Adobe Firefly
ChatGPT
ChatGPT

Education

Institute of Information Technology & Management

Bachelor of Business Administration - BBA, Digital Marketing

Institute of Information Technology & Management

20163 yrs2019

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Headline

Performance Marketing @BimaKavach

About

Started my journey in the digital marketing space 5 years back and found my passion for building and scaling products from 0 to 1. Worked my way through experimenting and learning. Here I am using those learnings and trying to be a better marketer Feel free to message me if you like. I’d love to chat!

Location

New Delhi

AI stack

claude

gemini

meta

n8n

Adobe Firefly

ChatGPT

Work experience

Performance Marketing Specialist at BimaKavach, Sep 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India

Media Performance Analyst - Social at Publicis Global Delivery (PGD), Apr 2024 - Aug 2025 · 1 yr 5 mos, Gurugram, Haryana, India, Client: Lloyds Banking Group - UK

Freelance Performane Marketing at Self Employed, Sep 2023 - Feb 2024 · 5 mo, India, - Helped D2C and service based brands grow through paid advertising. - Partnered with over 10 clients in a span of 6 months , and helped them achieve a consistent ROI of 3-4X. - Managed a monthly ad budget of ₹15 Lakhs across Facebook and Google Ads, driving performance for both lead generation and e-commerce sales campaigns. - Single-handedly managed media planning, strategy creation, client communication, and ad creation. - Monitored and optimized campaigns daily, implementing strategic improvements that lowered CPL, increased sales, and boosted ROAS. - Worked with clients from multiple industries such as study abroad, education, real estate, skin care, home decor, health, wellness, etc. - Utilized Google Analytics, and Looker Studio, Microsoft Clarity to analyze data and Excel to build reports. - Audited clients ad accounts and landing pages to identify performance gaps. - Managed a small team of sales executive and a graphic designer, to focus on business growth and the development of ad creatives for client campaigns.

Associate Product Manager - Marketing at Credihealth, Aug 2021 - Aug 2023 · 2 yrs 1 mo, Delhi, India, - Led a team of 2 engineers to build the MVP of the Credihealth app, which helped generate 20+ OPD bookings daily. - Ran user research & feedback loops to surface pain points and guide feature decisions. - Launched lead magnet forms and A/B tested user flows, resulting in a 15% uplift in daily website leads. - Integrated tools like heatmaps, Google Analytics, and Search Console to improve website performance, and boost conversions. - Worked cross-functionally with design, engineering, marketing, and operation to deliver outcomes fast. - Managed a monthly budget of ₹2 Lakhs, on performance marketing. - Produced engaging and relevant content for social media, Facebook ad copies, and push notifications. - Successfully scaled website traffic to ~10 Lakh sessions per month in just 9 months by implementing a comprehensive - Single-handedly managed successful brand collaborations with Paytm Mini, HDFC Bank, and Amazon Family, among others.

Education

Bachelor of Business Administration - BBA, Digital Marketing, Institute of Information Technology & Management