---
title: "Rishita Dwivedi - Product Manager in Mumbai | Tal"
description: "Meet Rishita Dwivedi, Product Manager @ICICI Bank | Ex-MakeMyTrip | IIT Delhi based in Mumbai. AI stack includes antigravity, codex, and cursor."
image: "https://tal.club/meet/rishita-dwivedi/share-image"
---

# Rishita Dwivedi on Tal

## Headline

Product Manager @ICICI Bank \| Ex\-MakeMyTrip \| IIT Delhi

## About

Product Manager at ICICI Bank working on digital credit card journeys across iMobile and RIB platforms for a ₹8–9Bn/month portfolio\. Focused on growth, funnel optimization, user experience improvements, analytics, and data\-driven product decisions\. Experienced in end\-to\-end product execution, from identifying opportunities through user and funnel analysis to launching features, improving conversion, and driving business impact through experimentation and automation\. Previously worked at MakeMyTrip as a Product Analyst, where I worked on customer behavior analysis, SQL\-driven insights, and automation pipelines using Python\. Interested in product strategy, growth, analytics, experimentation, and building scalable customer\-centric products\.

## Location

Mumbai

## AI stack

antigravity

codex

cursor

## Work experience

Product Manager at ICICI Bank, Aug 2025 \- Present · 1 yr 1 mo, Mumbai, Maharashtra, India, • Managing digital credit card EMI journeys across iMobile and RIB platforms for a ₹8–9Bn/month portfolio • Driving growth initiatives through funnel optimization, user journey improvements, and data\-driven product decisions • Identifying user drop\-offs using Adobe Analytics and Dynatrace, and improving conversion through targeted interventions and campaigns • Collaborating with business, tech, analytics, and operations teams for end\-to\-end product execution and feature launches • Working on automated and propensity\-driven campaigns using Netcore and CleverTap to improve engagement and business impact • Tracking KPIs, analyzing user behavior, and leveraging experimentation to optimize customer experience and feature adoption

Product Analyst at MakeMyTrip, May 2024 \- Jul 2024 · 3 mos, Gurugram, Haryana, India, • Analyzed customer behavior and transaction trends using SQL and Redash to generate actionable product insights • Worked on data\-driven analysis for international hotel business, identifying user patterns and growth opportunities • Automated reporting workflows and data pipelines using Python, improving reporting efficiency and reducing manual effort • Built dashboards and presented insights to product and business stakeholders for faster decision\-making • Collaborated with cross\-functional teams to support product improvements through analytics and customer behavior insights • Gained exposure to product analytics, experimentation, user segmentation, and data\-driven problem solving

Research Intern at Indian Institute of Management, Lucknow, May 2023 \- Jul 2023 · 3 mos, Lucknow, Uttar Pradesh, India, • Analyzed CSR data from 50\+ companies across multiple sectors to evaluate implementation effectiveness and impact outcomes • Conducted comparative analysis using Excel to identify trends, benchmarks, and best practices across industries • Generated data\-driven insights and recommendations to improve CSR strategy evaluation and reporting • Worked on research, data analysis, and structured problem\-solving to derive actionable conclusions from large datasets

Business Research Fellow at University of Warwick, May 2023 \- Jul 2023 · 3 mos, • Conducted market research and competitive analysis for an OTT SaaS company to identify growth opportunities and industry trends • Analyzed global and Indian FAST market landscape, including customer behavior, competition, and regulatory environment • Developed strategic recommendations and a digital marketing roadmap based on research findings and data analysis

Infrastructure Executive at Rendezvous, Feb 2023 \- Mar 2023 · 2 mos

## Education

Bachelor of Engineering \- BE, Civil Engineering, Indian Institute of Technology, Delhi

[View the original profile](https://tal.club/meet/rishita-dwivedi)

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