Rishita  Dwivedi profile photo 1 on Tal

Rishita Dwivedi

Product Manager @ICICI Bank | Ex-MakeMyTrip | IIT Delhi

Mumbai

1+ year of work experience

ICICI Bank
Aug 20251 yr 1 moPresent

Mumbai, Maharashtra, India

• Managing digital credit card EMI journeys across iMobile and RIB platforms for a ₹8–9Bn/month portfolio • Driving growth initiatives through funnel optimization, user journey improvements, and data-driven product decisions • Identifying user drop-offs using Adobe Analytics and Dynatrace, and improving conversion through targeted interventions and campaigns • Collaborating with business, tech, analytics, and operations teams for end-to-end product execution and feature launches • Working on automated and propensity-driven campaigns using Netcore and CleverTap to improve engagement and business impact • Tracking KPIs, analyzing user behavior, and leveraging experimentation to optimize customer experience and feature adoption
MakeMyTrip
May 20243 mosJul 2024

Gurugram, Haryana, India

• Analyzed customer behavior and transaction trends using SQL and Redash to generate actionable product insights • Worked on data-driven analysis for international hotel business, identifying user patterns and growth opportunities • Automated reporting workflows and data pipelines using Python, improving reporting efficiency and reducing manual effort • Built dashboards and presented insights to product and business stakeholders for faster decision-making • Collaborated with cross-functional teams to support product improvements through analytics and customer behavior insights • Gained exposure to product analytics, experimentation, user segmentation, and data-driven problem solving
Indian Institute of Management, Lucknow
May 20233 mosJul 2023

Lucknow, Uttar Pradesh, India

• Analyzed CSR data from 50+ companies across multiple sectors to evaluate implementation effectiveness and impact outcomes • Conducted comparative analysis using Excel to identify trends, benchmarks, and best practices across industries • Generated data-driven insights and recommendations to improve CSR strategy evaluation and reporting • Worked on research, data analysis, and structured problem-solving to derive actionable conclusions from large datasets
University of Warwick
May 20233 mosJul 2023

• Conducted market research and competitive analysis for an OTT SaaS company to identify growth opportunities and industry trends • Analyzed global and Indian FAST market landscape, including customer behavior, competition, and regulatory environment • Developed strategic recommendations and a digital marketing roadmap based on research findings and data analysis
Rendezvous
Feb 20232 mosMar 2023

Rishita’s AI Stack

antigravity
antigravity
codex
codex
cursor
cursor

Education

Indian Institute of Technology, Delhi

Bachelor of Engineering - BE, Civil Engineering

Indian Institute of Technology, Delhi

20214 yrs2025

Join Rishita and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Rishita Dwivedi on Tal

Headline

Product Manager @ICICI Bank | Ex-MakeMyTrip | IIT Delhi

About

Product Manager at ICICI Bank working on digital credit card journeys across iMobile and RIB platforms for a ₹8–9Bn/month portfolio. Focused on growth, funnel optimization, user experience improvements, analytics, and data-driven product decisions. Experienced in end-to-end product execution, from identifying opportunities through user and funnel analysis to launching features, improving conversion, and driving business impact through experimentation and automation. Previously worked at MakeMyTrip as a Product Analyst, where I worked on customer behavior analysis, SQL-driven insights, and automation pipelines using Python. Interested in product strategy, growth, analytics, experimentation, and building scalable customer-centric products.

Location

Mumbai

AI stack

antigravity

codex

cursor

Work experience

Product Manager at ICICI Bank, Aug 2025 - Present · 1 yr 1 mo, Mumbai, Maharashtra, India, • Managing digital credit card EMI journeys across iMobile and RIB platforms for a ₹8–9Bn/month portfolio • Driving growth initiatives through funnel optimization, user journey improvements, and data-driven product decisions • Identifying user drop-offs using Adobe Analytics and Dynatrace, and improving conversion through targeted interventions and campaigns • Collaborating with business, tech, analytics, and operations teams for end-to-end product execution and feature launches • Working on automated and propensity-driven campaigns using Netcore and CleverTap to improve engagement and business impact • Tracking KPIs, analyzing user behavior, and leveraging experimentation to optimize customer experience and feature adoption

Product Analyst at MakeMyTrip, May 2024 - Jul 2024 · 3 mos, Gurugram, Haryana, India, • Analyzed customer behavior and transaction trends using SQL and Redash to generate actionable product insights • Worked on data-driven analysis for international hotel business, identifying user patterns and growth opportunities • Automated reporting workflows and data pipelines using Python, improving reporting efficiency and reducing manual effort • Built dashboards and presented insights to product and business stakeholders for faster decision-making • Collaborated with cross-functional teams to support product improvements through analytics and customer behavior insights • Gained exposure to product analytics, experimentation, user segmentation, and data-driven problem solving

Research Intern at Indian Institute of Management, Lucknow, May 2023 - Jul 2023 · 3 mos, Lucknow, Uttar Pradesh, India, • Analyzed CSR data from 50+ companies across multiple sectors to evaluate implementation effectiveness and impact outcomes • Conducted comparative analysis using Excel to identify trends, benchmarks, and best practices across industries • Generated data-driven insights and recommendations to improve CSR strategy evaluation and reporting • Worked on research, data analysis, and structured problem-solving to derive actionable conclusions from large datasets

Business Research Fellow at University of Warwick, May 2023 - Jul 2023 · 3 mos, • Conducted market research and competitive analysis for an OTT SaaS company to identify growth opportunities and industry trends • Analyzed global and Indian FAST market landscape, including customer behavior, competition, and regulatory environment • Developed strategic recommendations and a digital marketing roadmap based on research findings and data analysis

Infrastructure Executive at Rendezvous, Feb 2023 - Mar 2023 · 2 mos

Education

Bachelor of Engineering - BE, Civil Engineering, Indian Institute of Technology, Delhi