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Rishika

Media Performance Manager

Delhi

7+ years of work experience

Apr 20251 y 6 moPresent

Bengaluru

Jan 20223 y 3 moApr 2025

Gurgaon

1. Spearheaded the launch of 30+ international brands in the Indian market, resulting in a 20% increase in market share. 2. Developed and executed go-to-market strategies for new product launches, including Katapult and Flipshop. 3. Created and implemented product messaging and positioning, resulting in a 15% increase in brand awareness. 4. Conducted market research and competitive analysis to identify new product opportunities. 5. Collaborated with product managers to define product roadmaps and prioritize features. 6. Led a team of 25+ marketing professionals, providing guidance and mentorship. 7. Managed a monthly budget of $50,000 for product marketing campaigns. 8. Presented monthly reports to senior management, highlighting key metrics and insights. 9. Created product videos and other marketing collateral to support product launches. 10. Managed CRM tools for marketing automation and lead nurturing. 11. Worked closely with the sales, product, and tech teams to ensure alignment and collaboration. 12. Managed performance marketing lead generation campaigns, influencer marketing, PR, and offline events for generating prospective clients.
Apr 20218 moDec 2021

Gurgaon

Sep 20191 y 7 moApr 2021

Gurgaon

Feb 20197 moSep 2019

Gurgaon

Rishika’s AI Stack

claude
claude
gemini
gemini
meta
meta
notion
notion
ChatGPT
ChatGPT
Figma Make
Figma Make

Education

University of Delhi (DU)

B.A(Hons), Economics

University of Delhi (DU)

20143 yrs2017

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Headline

Media Performance Manager

About

Working with PGD as a Media Performance Manager, in the Paid Search, Social and Programmatic domain. Working on campaign activation, optimization and innovations. Handling accounts for GSK and Haleon across multiple markets.

Location

Delhi

AI stack

claude

gemini

meta

notion

ChatGPT

Figma Make

Work experience

Marketing Consultant at Performance/Growth Marketing Consultant(Freelance), Apr 2025 - Present · 1 y 6 mo, Bengaluru

Associate Marketing Director at Flipkart Group (ANS Commerce), Jan 2022 - Apr 2025 · 3 y 3 mo, Gurgaon, 1. Spearheaded the launch of 30+ international brands in the Indian market, resulting in a 20% increase in market share. 2. Developed and executed go-to-market strategies for new product launches, including Katapult and Flipshop. 3. Created and implemented product messaging and positioning, resulting in a 15% increase in brand awareness. 4. Conducted market research and competitive analysis to identify new product opportunities. 5. Collaborated with product managers to define product roadmaps and prioritize features. 6. Led a team of 25+ marketing professionals, providing guidance and mentorship. 7. Managed a monthly budget of $50,000 for product marketing campaigns. 8. Presented monthly reports to senior management, highlighting key metrics and insights. 9. Created product videos and other marketing collateral to support product launches. 10. Managed CRM tools for marketing automation and lead nurturing. 11. Worked closely with the sales, product, and tech teams to ensure alignment and collaboration. 12. Managed performance marketing lead generation campaigns, influencer marketing, PR, and offline events for generating prospective clients.

Senior Marketing Manager at Flipkart Group (ANS Commerce), Apr 2021 - Dec 2021 · 8 mo, Gurgaon

Marketing Manager at Flipkart Group (ANS Commerce), Sep 2019 - Apr 2021 · 1 y 7 mo, Gurgaon

Senior Marketing Associate at Flipkart Group (ANS Commerce), Feb 2019 - Sep 2019 · 7 mo, Gurgaon

Education

B.A(Hons), Economics, University of Delhi (DU)

Rishika - Marketing Consultant in Delhi | Tal