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Rishika Jassal

Senior Software Engineer @ Rocketium || Agentic AI

Bengaluru

6+ years of work experience

Rocketium
Jan 20269 mosPresent

Bengaluru, Karnataka, India · Hybrid

• Lead engineer for a core pillar of Creative Intelligence, an AI-powered product that generates campaign concepts using audience, competitive, performance, platform, and brand insights; own the pillar end-to-end from requirements and system design to execution and delivery across a 5-engineer team. • Built the self-serve Performance pillar, designing a domain-driven ingestion backend and LLM-powered insight pipeline that analyzes historical creative performance to surface actionable creative patterns. • Core engineer on AI Studio, Rocketium's agentic AI initiative; built end-to-end natural-language product workflows that reduced required user interaction steps by ~60%.
Rocketium
Nov 20232 yrs 2 mosDec 2025

Bengaluru, Karnataka, India · Hybrid

• Built Creative Analytics from the ground up into a product line contributing 5–10% of company revenue; established the engineering foundation and later transitioned ongoing maintenance to business analysts, freeing engineering capacity for higher-impact initiatives. • Worked directly with enterprise customers as a forward-deployed engineer, shipping 5+ production features including Brand Safety in Creative Generation and Multi-language Project Translation, directly supporting enterprise account acquisition and retention. • Designed and built Guest View & Signup, a public-access asset viewing layer spanning frontend and backend; adopted across 2+ additional modules and later extended to mobile review, enabling external stakeholders to access ~20% of platform assets without platform accounts.
Safe Security
Jul 20212 yrs 5 mosNov 2023

New Delhi, Delhi, India

• Improved p99 API latency by 98% (60s → <1s, a 60× improvement) by identifying performance bottlenecks through k6 load testing and re-architecting critical code paths. • Redesigned the data layer for safe-X by consolidating 3 DynamoDB tables into a single-table schema, reducing data-layer complexity by 66% and eliminating redundant access paths. • Built production-grade observability by instrumenting Datadog across 3 services, enabling earlier detection and diagnosis of performance and reliability issues.
Safe Security
Aug 20201 yrJul 2021

Delhi, India

• Increased domain assessment capacity by 275% (200 → 750 assessments per run) by designing an AWS Lambda batching architecture around the 15-minute execution limit, without adding infrastructure.
Safe Security
Feb 20206 mosJul 2020

Greater Delhi Area

Rishika’s AI Stack

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Education

jaypee institute of information technology

Bachelor's degree, Computer Science

jaypee institute of information technology

20164 yrs2020

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Headline

Senior Software Engineer @ Rocketium || Agentic AI

About

I'm a Senior Software Engineer with 6 years of experience building backend systems, APIs, microservices, and AI-native products from customer problem to production. Currently at Rocketium, I work on Creative Intelligence and AI Studio, building production AI systems that turn complex marketing workflows into simpler, natural-language experiences. I lead one of Creative Intelligence's core product pillars end-to-end, from shaping requirements and system design to breaking down work across engineers and driving delivery. I'm particularly interested in building intelligent systems where strong software engineering meets AI; especially backend-heavy products, agentic workflows, and production LLM applications.

Location

Bengaluru

AI stack

claude code

cursor

langgraph

Work experience

Senior Software Engineer at Rocketium, Jan 2026 - Present · 9 mos, Bengaluru, Karnataka, India · Hybrid, • Lead engineer for a core pillar of Creative Intelligence, an AI-powered product that generates campaign concepts using audience, competitive, performance, platform, and brand insights; own the pillar end-to-end from requirements and system design to execution and delivery across a 5-engineer team. • Built the self-serve Performance pillar, designing a domain-driven ingestion backend and LLM-powered insight pipeline that analyzes historical creative performance to surface actionable creative patterns. • Core engineer on AI Studio, Rocketium's agentic AI initiative; built end-to-end natural-language product workflows that reduced required user interaction steps by ~60%.

Software Development Engineer II at Rocketium, Nov 2023 - Dec 2025 · 2 yrs 2 mos, Bengaluru, Karnataka, India · Hybrid, • Built Creative Analytics from the ground up into a product line contributing 5–10% of company revenue; established the engineering foundation and later transitioned ongoing maintenance to business analysts, freeing engineering capacity for higher-impact initiatives. • Worked directly with enterprise customers as a forward-deployed engineer, shipping 5+ production features including Brand Safety in Creative Generation and Multi-language Project Translation, directly supporting enterprise account acquisition and retention. • Designed and built Guest View & Signup, a public-access asset viewing layer spanning frontend and backend; adopted across 2+ additional modules and later extended to mobile review, enabling external stakeholders to access ~20% of platform assets without platform accounts.

Software Development Engineer 2 at Safe Security, Jul 2021 - Nov 2023 · 2 yrs 5 mos, New Delhi, Delhi, India, • Improved p99 API latency by 98% (60s → <1s, a 60× improvement) by identifying performance bottlenecks through k6 load testing and re-architecting critical code paths. • Redesigned the data layer for safe-X by consolidating 3 DynamoDB tables into a single-table schema, reducing data-layer complexity by 66% and eliminating redundant access paths. • Built production-grade observability by instrumenting Datadog across 3 services, enabling earlier detection and diagnosis of performance and reliability issues.

Software Engineer at Safe Security, Aug 2020 - Jul 2021 · 1 yr, Delhi, India, • Increased domain assessment capacity by 275% (200 → 750 assessments per run) by designing an AWS Lambda batching architecture around the 15-minute execution limit, without adding infrastructure.

Technical Trainee at Safe Security, Feb 2020 - Jul 2020 · 6 mos, Greater Delhi Area

Education

Bachelor's degree, Computer Science, jaypee institute of information technology