Headline

Founding Creative Lead @ Farmayan | Interaction Designer brand & marketing design | Driving revenue from Zoho & Meta data | Audi · Ducati · Sobha · Brigade

About

Interaction design is timing. I came to it through motion. Before I designed interfaces I shot and cut them — sixteen months of client video that taught me how a half-second decides whether something feels responsive or broken. Now I build that instinct into products. I'm Founding Creative Lead at Farmayan, where I own the whole surface: brand system, marketing design, and the interfaces it all lives in. Figma to shipped. The part I actually care about is the loop. At Revspot I pulled Meta Ads and Zoho CRM data to find which creative was earning its spend, then wrote the next round of direction from what the numbers said — not from taste. Design, measure, redesign. Most designers stop at the handoff. I want to know whether it sold. That work covered end-to-end production for Sobha, Phoenix, Brigade and Rustomjee, automotive creative for Audi and Ducati, and a full brand identity — logo, guidelines, scroll-linked website — for a product launch. Studying Industrial & Product Design at PES University (BDes, '27). Working with: interaction design, Figma, prototyping, microinteractions, motion design, user flows, design systems, brand and visual systems, After Effects, Premiere, Meta Ads and Zoho CRM analysis. Bengaluru. Open to interaction and product design roles — portfolio available on request. rishimuthyalu@gmail.com

Location

Bengaluru

AI stack

antigravity

claude code

codex

gemini

mcp

Work experience

Founding creative lead at Farmayan, Aug 2026 - Present · 1 mo, Bengaluru, Design Farmayan's website and D2C storefront end to end in Figma — information architecture, page flows, and the interaction and motion detail that carries the brand's feel online. Own the brand's positioning in a crowded, incumbent-heavy category: built the visual and verbal identity from zero and defined what makes Farmayan recognisable next to players with decades of shelf presence. Run marketing campaigns end to end — concept, art direction, and the video and content that carries them across paid and organic — then read the performance data and feed what worked into the next round. Building one identity that survives three very different channels: quick commerce (10-minute delivery), offline retail distribution, and D2C ecommerce — each with its own packaging, listing art, and creative specs.

Associate Creative Producer at Revspot, Jun 2026 - Aug 2026 · 3 mos, India, Designed the full brand identity for a new product launch — logo, brand guidelines, and a scroll-linked website where motion was tied to scroll position rather than layered on as decoration. Analysed Meta Ads and Zoho CRM data to find which creative was actually converting, then wrote the direction for the next round from what the data showed rather than from taste. Owned end-to-end video production for Sobha, Phoenix, Brigade and Rustomjee — concept, shoot, edit and final delivery. Produced automotive creative for Big Boy Toyz and Audi.

Video Producer & Brand Designer at Freelancer, Sep 2023 - Dec 2024 · 1 yr 4 mos, India, Ran an independent practice for 16 months — sourced clients, scoped the work, and delivered to deadline with no producer between me and the brief. Shot and cut brand films, event coverage and short-form social for Cult, Enrich, Junhaii, Kiara Kitchen and The Tooth Club UK. Built the timing instinct I design with now: pacing, easing and cut rhythm are the same problem as transition and microinteraction timing in an interface.

Education

Bachelor's degree, Industrial and Product Design, PES University

11 & 12th, Science, New Horizon Public School