Headline

Content Specialist | Writes the words. Edits the words. Occasionally argues about the words.

About

At some point, I stopped wanting to just write the message and started wanting to own the system behind it. Seven years across fintech, e-commerce, travel, and edtech will do that. You spend enough time turning unclear briefs into user-facing communication, and eventually you start asking why the brief was unclear in the first place, and what would need to change upstream to fix that permanently. That is where I operate now. I work at the intersection of content strategy, product communication, and messaging infrastructure. The day-to-day looks like building frameworks, defining tone and voice guidelines, structuring content across user journeys, and making sure what goes out the door is consistent, accurate, and actually matches how the product behaves. I collaborate closely with product, design, and engineering, and I am most useful when I am the person reviewing, shaping, and signing off, not starting from scratch every morning. I also have an unreasonable habit of reading competitor websites and finding exactly what is wrong with them before breakfast. Landing pages, product copy, navigation labels — if something is unclear, inconsistent, or just quietly lying to the user, I will find it. Then I will want to fix it. AI fits naturally into how I work. It speeds things up when it should, and I know when to override it. Judgment is still the job. I am looking for roles where the work is structural, not reactive. Content systems, lifecycle communication at scale, website and product content strategy, or anywhere clarity and consistency are treated as outcomes, not afterthoughts. I work best in hybrid or remote setups, ask uncomfortable questions early, and edit harder than I draft. If that sounds useful, let's talk.

Location

Bengaluru

AI stack

antigravity

codex

opencode

Work experience

Assistant Manager at Cleartrip, Feb 2026 - Present · 7 mos, Bengaluru, Karnataka, India, Working across CRM and campaign communication in a high-volume travel environment, supporting key business units including Flights and Hotels. Handling end-to-end content from brief to execution across sale events, merchandising flows, homepage communication, and lifecycle messaging. A big part of the role involves structuring communication across user journeys, including drop-off points, to improve clarity and reduce friction in booking flows. Act as a point of contact for multiple teams, collaborating closely with design, product, and marketing on ideation and execution. The work involves adapting to an aspirational travel tone while ensuring the messaging remains clear, consistent, and easy to understand. Given the pace, a lot of the work is iterative. Content is continuously refined based on feedback, performance signals, and evolving campaign requirements.

Senior Associate at Freo, Jun 2024 - Dec 2025 · 1 yr 7 mos, Bengaluru, Karnataka, India, Crafting CRM communications: Emails, SMSes, RCS, RBM, WhatsApp, push notifications, Truecaller messages for all stages of the funnel, for multiple Fintech verticals; Credit/loan, UPI, Insurance, investment, credit cards etc. Preparing content for A/B testing. Social media content creation. Branding exercises.

Content writer at Flipkart, Jul 2022 - Jun 2024 · 2 yrs, Bengaluru, Karnataka, India

Content writer at Miles Education, Mar 2022 - Jul 2022 · 5 mos, Bengaluru, Karnataka, India

Content Developer at Altavista trading private limited, Sep 2021 - Mar 2022 · 7 mos, Gurugram, Haryana, India

Education

Postgraduate Degree, Broadcast Journalism, Asian College of Journlism

Bachelor of Arts - BA, English Literature (British and Commonwealth), Ramakrishna Mission Residential College