---
title: "Rishabh Singh - Manager - Marketing in Greater Delhi Area | Tal"
description: "Meet Rishabh Singh, CRM & Growth at ET Money | Ex Urban Company based in Greater Delhi Area. AI stack includes antigravity and codex."
image: "https://tal.club/meet/rishabh-singh/share-image"
---

# Rishabh Singh on Tal

## Headline

CRM & Growth at ET Money \| Ex Urban Company

## About

I'm a Lifecycle and Growth marketer with 5\+ years of experience driving acquisition, activation, retention, and revenue across high\-growth fintech and consumer apps\. I specialise in CRM strategy, multi\-channel journey design, and full\-funnel campaign execution that creates measurable business impact\. As a Marketing Manager at ET Money, I own lifecycle marketing across the product suite, from Genius membership and insurance to lending and mutual funds\. I scaled LAMF from zero to ₹200 Cr in disbursals within 6 months, grew ET Money Earn to ₹300 Cr AUM through hyper\-personalised campaigns, and scaled Term Insurance to 274 policies a month by turning PASA into a recurring growth lever\. I also led a ₹50L influencer campaign that delivered 2\.8M reach at a CPV 14% below target\. At Urban Company, I managed end\-to\-end CRM across categories like Salon, Cleaning, Repairs, MFM/SPA, AC and led major sales campaigns including Salon Spree, Big Home Rush, and several other peak\-period drives\. I launched WhatsApp as a retention channel from scratch, building FTP onboarding and repeat nudge journeys that drove 3k\+ incremental deliveries every month\. A big part of my work there was also around churn prevention, designing automated re\-engagement journeys to win back dormant users across verticals, which helped reduce churn by 20%\. I started my career at Gyanwave, working on retention campaigns for SonyLiv and Zee5 across India and Gulf markets\. That's where I developed my instinct for lifecycle thinking, learning how large\-scale OTT platforms manage churn, re\-engagement, and subscriber behaviour at scale\. I'm passionate about building retention\-first growth systems powered by tools like CleverTap, WebEngage, and MoEngage using behavioural data, audience segmentation, and creative automation to scale lifecycle programs from 0 to impact\.

## Location

Greater Delhi Area

## AI stack

antigravity

codex

## Work experience

Manager \- Marketing at ET Money, Mar 2025 \- Present · 1 yr 6 mos, Gurugram, Haryana, India

CRM Specialist at ET Money, Mar 2023 \- Mar 2025 · 2 yrs 1 mo, Gurugram, Haryana, India

Product Marketing Associate at Urban Company, Sep 2021 \- Feb 2023 · 1 yr 6 mos, Gurugram, Haryana, India

Online Marketing Associate at Gyanwave, Mar 2021 \- Sep 2021 · 7 mos

Social Media Intern at SocializingBiz Media, Feb 2020 \- Nov 2020 · 10 mos, Delhi, India

Digital Marketing Intern at N2R TECHNOLOGIES, Jun 2019 \- Jul 2019 · 2 mos, Noida Area, India, I created the digital profile of the organization and handled their social media profiles across all major platforms\. I worked closely with my mentor on Google and Facebook ad campaigns which were aimed at generating leads for the company\.

## Education

Bachelor of Business Administration \- BBA, Marketing/Marketing Management, General, Jagan Institute Of Management Studies\(JIMS Rohini\)

[View the original profile](https://tal.club/meet/rishabh-singh)

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