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Rishabh Singh

Gaming Product Manager | IIMK Merit Scholar

Bengaluru

6+ years of work experience

KRAFTON India
Mar 20267 moPresent

Bangalore

Zynga
May 20232 yrs 5 mosSep 2025

Bengaluru, Karnataka, India

Product Manager for CSR2 (USD xx M+ Annual Rev; xx M+ downloads). Responsibilities: Managing Game KPIs, extensive data analysis (SQL), revenue projections, writing product specifications, experimentation (A/B Testing) and collaborating with various functions (Game Design, Engineering, UI/UX, QA, & Marketing) to turn high-level strategy into definitive product goals 💰 LiveOps & Monetization Performance - Led top-of-funnel optimization across LiveOps content, driving +15% content revenue uplift - Designed targeted IAP strategy for returning players via payer segmentation, increasing avg ticket value by 10%+ - Conducted full economy audit to address currency bloat, unlocking $10K daily value recovery - Identified and resolved IAP surfacing gap in PvP systems, preventing $250K+ projected revenue leakage - Re-tuned PvP LiveOps participation gates, generating $2K incremental revenue per day 🔁 Retention & Engagement Optimization - Rebuilt reactivation journey (UX, economy boosts, custom events), delivering +4% D14 return retention - Led guild engagement optimization initiative, increasing high-value player engagement by 35% - Launched intelligent popup suppression for return users, improving LTV of return users - Optimized return-user login calendar design, increasing D7 retention by ~1% - Led cross-functional FTUE & progression initiative (UX, economy, mission tuning), lifting D7 install retention 📊 Growth & Acquisition - Identified search traffic installation inefficiencies; partnered with UA to implement optimizations improving install quality and funnel efficiency Achievements: - 4/5 rating and awarded 140% bonus with Outperforming rating
Games24x7
Nov 20226 mosApr 2023

Bengaluru, Karnataka, India

Aimed to bring the next big merge game into the US market from India. Managing a pod of a producer, artists, QA, game designers and engineers to rapidly prototype MVPs for a merge game with steep retention targets and aggressive development cycles (x weeks). Prioritized ruthlessly! 🔁 Retention & Engagement Optimization - Contributed to 0→1 development of a new casual title for the US market, driving early product-market validation - Built and iterated on Merge game prototypes to hit 5/10/15-minute retention benchmarks - Analyzed core game loops, level pacing, and difficulty curves to optimize early-session engagement - Tuned and stress-tested a mini battle pass system to improve long-term progression value and feature stickiness - Conducted competitive landscape and market analysis to inform positioning, core mechanics, and monetization bets I worked in the Casual Games Studio (U-Games) which was closed in May 2023 due to business reasons.
Garena
Jan 202210 mosOct 2022

Bangalore Urban, Karnataka, India

Among the first recruits in India for Garena’s Strategic Operations program – a global program where recruits are rotated across various projects to tackle business challenges that are high on the company’s strategic priorities. Primarily worked on Free Fire India, Bangladesh and Nepal. Free Fire is a free to play battle royale game with over 1 billion downloads and an annual revenue >$1.2bn Product (Free Fire) - User and Liveops Events - Drive user metrics (DAU, Playtime, Revival, Churn, New User) via in-game events - Plan, localise and execute Liveops Events (Executed global collabs with BTS, Assassin's Creed and Justin Bieber) - Design, wireframe, test and conceptualize web events to drive objectives Achievements - - Promoted within 3 months for exceptional performance - Received Exceeds Expectations (highest rating) in performance appraisal - Invited to Singapore Head Office for 2 months to plan product strategy roadmap
Garena
Sep 20215 mosJan 2022

Bengaluru, Karnataka, India

Esports Project Manager (Free Fire) - Managed and executed Diwali All Stars 2021 eSports exhibition event which drew 3.6M+ views on YouTube and other channels - Managed and executed Free Fire Pro League 2021 Winter, Free Fire's marquee professional esports tournament which garnered 17M+ views in first 24 hours Game Testing PIC for Investment & Publishing - Coordinate a team of testers to get feedback for publishing in Indian market - Analyze and provide recommendations for tested games - Competitor tracking of newly released game Product Management - Conceptualized fantasy league for FFPL 2021 Winter - Prepare wireframes and UI mockups - Designed core gameplay of the dream team
InsideIIM.com | AltUni.in | Kampus App
Nov 20198 mosJun 2020

Roles and Responsibilities -Obtained a viewership of 2,000,000+ on content based on CAT, IIMs, MBA, and business -Showcased in a re-enactment of my IIMK interview which garnered 50,000+ views on YouTube -Planned content strategy to increase engagement and viewership Achievements - -Received a 100% performance-based bonus
Scan Steels Ltd.
Jul 20181 yrJun 2019

India

Rishabh’s AI Stack

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claude
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ChatGPT
ChatGPT

Education

Indian Institute of Management, Kozhikode

Master of Business Administration - MBA

Indian Institute of Management, Kozhikode

20192 yrs2021
Manipal institute of technology

Bachelor of Technology - BTech, Mechanical Engineering

Manipal institute of technology

20134 yrs2017

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Headline

Gaming Product Manager | IIMK Merit Scholar

About

My work is play. I have a good gut instinct but I let data lead the decision making. Product Manager with 5+ years of experience in F2P gaming across Racing, Shooting, and Puzzle genres, with additional experience in project management. I specialize in LiveOps performance, monetization strategy, and retention and engagement optimization, combining data-driven decision-making with strong product intuition. I have led feature development and system optimizations across both new launches and mature titles, driving measurable improvements in engagement, retention, and revenue through structured experimentation and A/B testing.

Location

Bengaluru

AI stack

claude

cursor

ChatGPT

Work experience

Product Management at KRAFTON India, Mar 2026 - Present · 7 mo, Bangalore

Product Manager 2 at Zynga, May 2023 - Sep 2025 · 2 yrs 5 mos, Bengaluru, Karnataka, India, Product Manager for CSR2 (USD xx M+ Annual Rev; xx M+ downloads). Responsibilities: Managing Game KPIs, extensive data analysis (SQL), revenue projections, writing product specifications, experimentation (A/B Testing) and collaborating with various functions (Game Design, Engineering, UI/UX, QA, & Marketing) to turn high-level strategy into definitive product goals 💰 LiveOps & Monetization Performance - Led top-of-funnel optimization across LiveOps content, driving +15% content revenue uplift - Designed targeted IAP strategy for returning players via payer segmentation, increasing avg ticket value by 10%+ - Conducted full economy audit to address currency bloat, unlocking $10K daily value recovery - Identified and resolved IAP surfacing gap in PvP systems, preventing $250K+ projected revenue leakage - Re-tuned PvP LiveOps participation gates, generating $2K incremental revenue per day 🔁 Retention & Engagement Optimization - Rebuilt reactivation journey (UX, economy boosts, custom events), delivering +4% D14 return retention - Led guild engagement optimization initiative, increasing high-value player engagement by 35% - Launched intelligent popup suppression for return users, improving LTV of return users - Optimized return-user login calendar design, increasing D7 retention by ~1% - Led cross-functional FTUE & progression initiative (UX, economy, mission tuning), lifting D7 install retention 📊 Growth & Acquisition - Identified search traffic installation inefficiencies; partnered with UA to implement optimizations improving install quality and funnel efficiency Achievements: - 4/5 rating and awarded 140% bonus with Outperforming rating

Product Manager 2 at Games24x7, Nov 2022 - Apr 2023 · 6 mos, Bengaluru, Karnataka, India, Aimed to bring the next big merge game into the US market from India. Managing a pod of a producer, artists, QA, game designers and engineers to rapidly prototype MVPs for a merge game with steep retention targets and aggressive development cycles (x weeks). Prioritized ruthlessly! 🔁 Retention & Engagement Optimization - Contributed to 0→1 development of a new casual title for the US market, driving early product-market validation - Built and iterated on Merge game prototypes to hit 5/10/15-minute retention benchmarks - Analyzed core game loops, level pacing, and difficulty curves to optimize early-session engagement - Tuned and stress-tested a mini battle pass system to improve long-term progression value and feature stickiness - Conducted competitive landscape and market analysis to inform positioning, core mechanics, and monetization bets I worked in the Casual Games Studio (U-Games) which was closed in May 2023 due to business reasons.

Senior Associate - Product Live Operations at Garena, Jan 2022 - Oct 2022 · 10 mos, Bangalore Urban, Karnataka, India, Among the first recruits in India for Garena’s Strategic Operations program – a global program where recruits are rotated across various projects to tackle business challenges that are high on the company’s strategic priorities. Primarily worked on Free Fire India, Bangladesh and Nepal. Free Fire is a free to play battle royale game with over 1 billion downloads and an annual revenue >$1.2bn Product (Free Fire) - User and Liveops Events - Drive user metrics (DAU, Playtime, Revival, Churn, New User) via in-game events - Plan, localise and execute Liveops Events (Executed global collabs with BTS, Assassin's Creed and Justin Bieber) - Design, wireframe, test and conceptualize web events to drive objectives Achievements - - Promoted within 3 months for exceptional performance - Received Exceeds Expectations (highest rating) in performance appraisal - Invited to Singapore Head Office for 2 months to plan product strategy roadmap

Strategy and Operations Associate at Garena, Sep 2021 - Jan 2022 · 5 mos, Bengaluru, Karnataka, India, Esports Project Manager (Free Fire) - Managed and executed Diwali All Stars 2021 eSports exhibition event which drew 3.6M+ views on YouTube and other channels - Managed and executed Free Fire Pro League 2021 Winter, Free Fire's marquee professional esports tournament which garnered 17M+ views in first 24 hours Game Testing PIC for Investment & Publishing - Coordinate a team of testers to get feedback for publishing in Indian market - Analyze and provide recommendations for tested games - Competitor tracking of newly released game Product Management - Conceptualized fantasy league for FFPL 2021 Winter - Prepare wireframes and UI mockups - Designed core gameplay of the dream team

Content Creator - Writer at InsideIIM.com | AltUni.in | Kampus App, Nov 2019 - Jun 2020 · 8 mos, Roles and Responsibilities -Obtained a viewership of 2,000,000+ on content based on CAT, IIMs, MBA, and business -Showcased in a re-enactment of my IIMK interview which garnered 50,000+ views on YouTube -Planned content strategy to increase engagement and viewership Achievements - -Received a 100% performance-based bonus

Manager (Mechanical Product) at Scan Steels Ltd., Jul 2018 - Jun 2019 · 1 yr, India

Education

Master of Business Administration - MBA, Indian Institute of Management, Kozhikode

Bachelor of Technology - BTech, Mechanical Engineering, Manipal institute of technology