Rishabh Singh on Tal
Headline
CRM & Growth at ET Money | Ex Urban Company
About
I'm a Lifecycle and Growth marketer with 5+ years of experience driving acquisition, activation, retention, and revenue across high-growth fintech and consumer apps. I specialise in CRM strategy, multi-channel journey design, and full-funnel campaign execution that creates measurable business impact. As a Marketing Manager at ET Money, I own lifecycle marketing across the product suite, from Genius membership and insurance to lending and mutual funds. I scaled LAMF from zero to ₹200 Cr in disbursals within 6 months, grew ET Money Earn to ₹300 Cr AUM through hyper-personalised campaigns, and scaled Term Insurance to 274 policies a month by turning PASA into a recurring growth lever. I also led a ₹50L influencer campaign that delivered 2.8M reach at a CPV 14% below target. At Urban Company, I managed end-to-end CRM across categories like Salon, Cleaning, Repairs, MFM/SPA, AC and led major sales campaigns including Salon Spree, Big Home Rush, and several other peak-period drives. I launched WhatsApp as a retention channel from scratch, building FTP onboarding and repeat nudge journeys that drove 3k+ incremental deliveries every month. A big part of my work there was also around churn prevention, designing automated re-engagement journeys to win back dormant users across verticals, which helped reduce churn by 20%. I started my career at Gyanwave, working on retention campaigns for SonyLiv and Zee5 across India and Gulf markets. That's where I developed my instinct for lifecycle thinking, learning how large-scale OTT platforms manage churn, re-engagement, and subscriber behaviour at scale. I'm passionate about building retention-first growth systems powered by tools like CleverTap, WebEngage, and MoEngage using behavioural data, audience segmentation, and creative automation to scale lifecycle programs from 0 to impact.
Location
Greater Delhi Area
Work experience
Manager - Marketing at ET Money, Mar 2025 - Present · 1 yr 6 mos, Gurugram, Haryana, India
CRM Specialist at ET Money, Mar 2023 - Mar 2025 · 2 yrs 1 mo, Gurugram, Haryana, India
Product Marketing Associate at Urban Company, Sep 2021 - Feb 2023 · 1 yr 6 mos, Gurugram, Haryana, India
Online Marketing Associate at Gyanwave, Mar 2021 - Sep 2021 · 7 mos
Social Media Intern at SocializingBiz Media, Feb 2020 - Nov 2020 · 10 mos, Delhi, India
Digital Marketing Intern at N2R TECHNOLOGIES, Jun 2019 - Jul 2019 · 2 mos, Noida Area, India, I created the digital profile of the organization and handled their social media profiles across all major platforms. I worked closely with my mentor on Google and Facebook ad campaigns which were aimed at generating leads for the company.
Education
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General, Jagan Institute Of Management Studies(JIMS Rohini)
