Headline

Content and Brand Strategy Lead at Xoxoday | Ex-YourStory |

About

Content and brand strategy leader with 9 years experience across tech/B2B content, social, PR, comms, thought leadership and industry partnerships, enabling brand growth, reach and discoverability for fast-growing organizations.

Location

Greater Bengaluru Area

AI stack

claude

gemini

openai

ChatGPT

Microsoft Copilot

Work experience

Content and Brand Strategy Lead at Xoxoday, Jun 2026 - Present · 5 mos, Bengaluru, Driving Xoxoday's brand growth across global markets through social, AEO/GEO, comms, thought leadership, PR and partner-led content, enabling increased engagement and customer discovery.

Head, Content Categories at YourStory Media, Jun 2025 - Apr 2026 · 11 mos, Bengaluru, - Built content strategy and scale for core business verticals in AI, deeptech, developers, GCCs, and more. - Built AI workflows, GenAI integration, SEO/GEO in content production

Head, Special Projects and Community at YourStory Media, Jun 2024 - May 2025 · 1 yr, Bengaluru, Karnataka, India

Head, Web3 Initiatives at YourStory Media, Jun 2022 - May 2024 · 2 yrs

Account Executive at The PRactice, Aug 2017 - Apr 2018 · 9 mos, Bengaluru, Karnataka, India

Assistant Editor at Metal Wani, Apr 2016 - Dec 2016 · 9 mos, Bangalore

Content Writer at Metal Wani, Dec 2012 - Apr 2016 · 3 yrs 5 mos, Bangalore

Education

Bachelor of Arts, English, Journalism, Psychology, St Joseph's University

ISC, Commerce, St. Joseph's Boys' High School