Headline

Helping brands grow visibility and engagement through video-led content and social media marketing | Marketing & Content Specialist

About

My interest in content started with a simple question. Why do certain videos and posts hold attention while others are ignored. That curiosity gradually turned into a career built around video, social media marketing, and understanding how audiences behave across platforms. Over the past 4 plus years, I have worked with both B2B and B2C brands to grow visibility and engagement across LinkedIn, YouTube, and Instagram. My work includes shaping content and social media strategies, producing and optimizing video content, and using analytics to guide decisions. I have led content teams, collaborated closely with design, product, and business teams, and built workflows that balance creativity with performance. Outside of my professional roles, I have spent more than a decade building YouTube channels in two very different spaces. One channel focuses on automobile and travel lifestyle content in English and has grown to over 300K subscribers. The other is a Hindi tech product channel with 65K plus subscribers, centered around reviews, explainers, and buyer education. Managing both has given me a strong understanding of audience intent, language, distribution, and retention, which directly shapes how I approach marketing work today. I am now looking to work with teams that value thoughtful content, strong storytelling, and long term growth through social media and video.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

notebooklm

perplexity

ChatGPT

Work experience

Specialist - Marketing at Prescience Decision Solutions (A Movate Company), Jul 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India · Hybrid, Driving social media marketing strategy for Prescience, Now part of Movate, with a focus on brand growth, thought leadership, and audience engagement in the AI and data space. • Defined and led the social media content strategy across LinkedIn and other platforms, growing the LinkedIn presence to 10K plus followers and strengthening community engagement • Owned end to end content and campaign planning across digital channels, spanning video, case studies, podcasts, and thought leadership initiatives • Led video content programs including scripting, production coordination, and optimization for customer stories, podcasts, and short form formats • Built and managed marketing, social media, and event collaterals in partnership with internal teams to support campaigns, webinars, and industry events • Drove employee advocacy, employer branding, and hiring communication on LinkedIn through close collaboration with HR and internal stakeholders • Translated AI and data offerings into clear, audience relevant narratives aligned with Prescience and Movate’s combined positioning

Social Media Engagement Manager at Prescience Decision Solutions (A Movate Company), Apr 2024 - Jun 2025 · 1 yr 3 mos, Bengaluru, Karnataka, India · Hybrid, Managed social media execution and engagement across key platforms, with a focus on growing visibility, improving interaction, and expanding content formats. • Developed and executed social media strategies across LinkedIn, YouTube, and Instagram to strengthen brand presence and consistency • Drove a 53 percent increase in LinkedIn engagement by introducing audience focused content formats and experimentation • Edited and optimized 25 plus podcast episodes, along with designing platform specific thumbnails to support discoverability • Created over 100 marketing and social media assets using Canva, contributing to a 32 percent increase in overall reach

Video Marketing Specialist at Amber, Jun 2023 - Feb 2024 · 9 mos, Pune District, Maharashtra, India, Focused on building and scaling YouTube growth through structured video strategy, performance analysis, and team coordination. • Developed and executed a video content strategy that led to a 40 percent increase in YouTube views, generating 1 lakh plus organic views • Led and mentored a team of content creators, delivering 60 plus videos per month across short and long form formats • Analyzed video performance using YouTube Analytics and Google Sheets, enabling faster data driven planning and improving audience retention by 23 percent • Optimized video content for search through keyword research using tools such as TubeBuddy and KeywordTool.io, resulting in a 12 percent increase in views from search • Collaborated closely with cross functional teams to reduce content turnaround time by 50 percent, ensuring timely delivery and planned releases

Senior Marketing Associate at EdYoda (zekeLabs Technologies Pvt. Ltd.), Aug 2022 - Jun 2023 · 11 mos, Played a key role in scaling social media and video initiatives, with a strong focus on audience growth, content experimentation, and live learning formats. • Led social media strategy across YouTube, Instagram, Facebook, and LinkedIn, introducing short form video formats that contributed to 1 million plus views • Managed and guided a team of video editors and content creators to ensure consistent quality and publishing cadence • Conceptualized and launched online live YouTube workshops, expanding reach and driving deeper audience engagement • Worked closely with industry expert instructors to design and deliver live sessions that improved learning experience and participation • Drove a 284 percent increase in YouTube subscribers through workshop led content and community driven initiatives • Improved YouTube click through rate from 2.5 to 5.3, reflecting stronger thumbnails, titles, and content positioning • Acted as a trainer and presenter for live workshops, engaging directly with learners and audiences • Executed email marketing campaigns using Zoho Campaigns to support workshop promotions and audience communication • Created social media creatives using Canva and wrote platform specific copy to support campaigns and content distribution

Marketing Associate at EdYoda (zekeLabs Technologies Pvt. Ltd.), Jan 2022 - Jul 2022 · 7 mos, Worked on building and scaling the YouTube channel through a structured video content strategy focused on consistency, audience engagement, and performance. • Owned the end to end video content workflow, from topic ideation and scripting to recording, editing, scheduling, and publishing • Acted as a host and video presenter for multiple content formats, including educational and testimonial based videos • Introduced customer testimonial interview videos to strengthen trust and improve brand credibility • Tracked key performance metrics to understand viewer behavior and guide content decisions that supported channel growth • Collaborated with cross functional teams to plan and produce video content aligned with broader marketing goals • Supported recruitment and hiring for the content team, including interviews and onboarding

Education

Electronics and Communication Engineering, Ramaiah Institute Of Technology

I & II PUC, PCMC, Narayana pu college