Ripsy Arora profile photo 3 on Tal
Ripsy Arora profile photo 1 on Tal
Ripsy Arora profile photo 2 on Tal
Ripsy Arora profile photo 3 on Tal
Ripsy Arora profile photo 1 on Tal

Ripsy Arora

​Senior Hindi Content Specialist | UX Writer | AI Linguistic Expert | Ex-Flipkart | Integrating Wellness & Brand Strategy

India

14+ years of work experience

Freelance
Jan 20251 y 8 moPresent

India

Flipkart
May 20215 yrs 5 mosPresent

Bengaluru, Karnataka, India

UX Writing & Content Design: Spearheaded the creation of high-engagement short-form content and regionalized copies tailored to meet specific user needs effectively. ​Marketing Asset Development: Designed high-impact brand advertisements, push notifications, ad banners, and email campaigns to drive user action and increase brand visibility. ​AI & Linguistic Testing: Served as a Hindi AI Tester, ensuring the linguistic and contextual accuracy of in-house translation software. ​User Research & Accessibility: Participated in UI/UX interview sessions to gain deep customer insights, directly contributing to enhanced product accessibility. ​Data Management: Systematically managed and maintained complex content databases using Google Docs, Sheets, and Drive.
TEKsystems
May 20215 yrs 5 mosPresent

UX Writing & Content Design: Created highly engaging short-form content and regionalized copies that cater to user needs effectively. Marketing Assets: Designed high-impact brand ads, push notifications, ad banners, and emails to drive user action and visibility. AI & Linguistic Testing: Acted as a Hindi AI Tester to ensure linguistic and contextual accuracy for in-house translation software. User Research: Attended UI/UX interview sessions to gain deep customer understanding and enhance product accessibility. Data Management: Managed and maintained complex content databases using Google Docs, Sheets, and Drive.
Writer, Blogger & Editor
Aug 201214 yrs 2 mosPresent

byo
Dec 20191 yr 3 mosFeb 2021

Noida, Uttar Pradesh, India

Amazeware PR
Feb 20175 yrs 6 mosJul 2022

Pune

Ripsy’s AI Stack

Canva Magic Studio
Canva Magic Studio
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images
Chroma
Chroma

Education

Lovely Professional University

Master of Journalism, Journalism

Lovely Professional University

20122 yrs2014

Sound Healer Prectioner - 6th Level, Sound and Crystal Healing

Vyas Yoga School

20252025

Join Ripsy and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Ripsy Arora on Tal

Headline

​Senior Hindi Content Specialist | UX Writer | AI Linguistic Expert | Ex-Flipkart | Integrating Wellness & Brand Strategy

About

Result-oriented Content Specialist and UX Writer with extensive experience at Flipkart, specializing in end-to-end content design, localization, and AI-driven linguistic testing. I have a proven track record of crafting high-performing marketing assets—ranging from push notifications and ads to SEO-optimized brand storytelling—tailored for the Indian market. My expertise lies in bridging the gap between complex product UI and regional users by ensuring cultural nuances and linguistic accuracy across all touchpoints. From conducting UI/UX interview sessions to understand consumer behavior to fine-tuning in-house AI translation software, I leverage data-backed insights and stakeholder management to deliver a seamless user experience. Proficient in managing complex content databases and utilizing AI tools, I focus on driving engagement through intuitive design and impactful regional communication.

Location

India

AI stack

Canva Magic Studio

ChatGPT

ChatGPT Images

Chroma

Work experience

Sound Healer, Yoga and wellness couch at Freelance, Jan 2025 - Present · 1 y 8 mo, India

Senior Language Expert (Hindi) User Experience Consultant at Flipkart, May 2021 - Present · 5 yrs 5 mos, Bengaluru, Karnataka, India, UX Writing & Content Design: Spearheaded the creation of high-engagement short-form content and regionalized copies tailored to meet specific user needs effectively. ​Marketing Asset Development: Designed high-impact brand advertisements, push notifications, ad banners, and email campaigns to drive user action and increase brand visibility. ​AI & Linguistic Testing: Served as a Hindi AI Tester, ensuring the linguistic and contextual accuracy of in-house translation software. ​User Research & Accessibility: Participated in UI/UX interview sessions to gain deep customer insights, directly contributing to enhanced product accessibility. ​Data Management: Systematically managed and maintained complex content databases using Google Docs, Sheets, and Drive.

Content Specialist at TEKsystems, May 2021 - Present · 5 yrs 5 mos, UX Writing & Content Design: Created highly engaging short-form content and regionalized copies that cater to user needs effectively. Marketing Assets: Designed high-impact brand ads, push notifications, ad banners, and emails to drive user action and visibility. AI & Linguistic Testing: Acted as a Hindi AI Tester to ensure linguistic and contextual accuracy for in-house translation software. User Research: Attended UI/UX interview sessions to gain deep customer understanding and enhance product accessibility. Data Management: Managed and maintained complex content databases using Google Docs, Sheets, and Drive.

Independent Blogger and Content Creator at Writer, Blogger & Editor, Aug 2012 - Present · 14 yrs 2 mos

Global Brand Ambassador at byo, Dec 2019 - Feb 2021 · 1 yr 3 mos, Noida, Uttar Pradesh, India

Content Creator at Amazeware PR, Feb 2017 - Jul 2022 · 5 yrs 6 mos, Pune

Education

Master of Journalism, Journalism, Lovely Professional University

Sound Healer Prectioner - 6th Level, Sound and Crystal Healing, Vyas Yoga School