Headline

Driving growth @Firstclub | prev. with Razorpay, Fi, Myntra

About

Experienced business leader with a strong analytical foundation of ~10 years experience driving strategic decisions across marketing, product, finance, and business functions within commerce, search, and fintech industries. Proven experience in driving operational efficiency, cost optimization and driving organizational growth through data based strategies

Location

Greater Bengaluru Area

AI stack

antigravity

codex

cursor

Work experience

Senior Manager Analytics at Razorpay, Jun 2025 - May 2026 · 1 yr

Associate Director at Fi, Apr 2024 - May 2025 · 1 yr 2 mos, Bengaluru, • Program managed growth-and-experience x finance, focusing on enhancing user experience and profitability • Spearheaded initiatives to optimize user acquisition and activation strategies, resulting in a significant increase in user engagement and revenue growth. • Led a team of 7 for user acquisition analytics, growth and profitability at Fi, driving strategic initiatives and problem-solving.

Business Analyst at Fi, Aug 2021 - Mar 2024 · 2 yrs 8 mos, Bengaluru, Karnataka, India

Manager - Marketing analytics at Myntra Jabong, Apr 2020 - Jul 2021 · 1 yr 4 mos, Bengaluru, Karnataka, India, • Led a team of 3 MISs to plan and improve performance of acquisition & reactivation marketing campaigns, driving ~5% of platform revenue. • Partnered with marketing team to optimize channel mix, A/B test, and automate reporting, increasing campaign ROI from 2 to 5 for a 2cr monthly budget. • Scaled user 'Refer and Earn' program by 3x, contributing significantly to customer acquisition efforts. • Devised differential strategies for platform sale days vs category sale days, achieving 2x higher ROI vs BAU

Data Analyst at Myntra Jabong, Oct 2018 - Mar 2020 · 1 yr 6 mos

Decision Scientist at Mu Sigma Inc., May 2017 - Sep 2018 · 1 yr 5 mos, Bangalore, India, • Led initiatives to increase client billing by 28% through market research and client relations management. • Pioneered a new forecasting approach resulting in an 8% improvement in accuracy for ad monetization analytics. • Collaborated with clients to address challenges related to platform behaviour and monetization opportunities.

Trainee Decision Scientist at Mu Sigma Inc., Aug 2015 - Apr 2017 · 1 yr 9 mos, Bengaluru Area, India, Collaborated with clients to address challenges related to customer insights and retention for US Ecom client

Education

Bachelor of Engineering (B.E.), Information Technology, IIEST, Shibpur