Headline

Helping Brands Turn Content into Revenue | Social Media Strategist for D2C, Fashion & Lifestyle | Meta Ads • Influencer Campaigns • Growth Strategy

About

I don’t just “manage social media” — I build content systems that drive real business growth. Over the past few years, I’ve worked closely with D2C and lifestyle brands, helping them turn Instagram from a posting platform into a revenue channel. From strategy to execution, I focus on what actually converts — not just what looks good. I specialize in: • Content strategies that increase engagement & conversions • Performance-driven creatives for Meta Ads • Influencer collaborations that actually deliver ROI • Brand positioning that stands out in crowded markets I’ve handled everything from fashion and lifestyle brands to product-based businesses — understanding what works across different audiences and platforms. What sets me apart? I don’t follow trends blindly — I adapt them into strategies that align with business goals. Now, I’m looking to collaborate with forward-thinking brands and global teams who want to scale through impactful digital presence. 📩 Open to: Brand collaborations | Consulting | Full-time opportunities

Location

Delhi

AI stack

meta

notion

openai

perplexity

Work experience

Social Media Manager at digiDZN, Jul 2024 - Present · 1 yr 11 mos, Scaled Instagram engagement by 3.2x in 90 days through strategic content planning and reel optimization | Executed 20+ influencer campaigns, driving up to 40% increase in reach and measurable conversion uplift | Developed performance-driven content strategies that improved audience retention and boosted conversion-focused engagement | Collaborated cross-functionally with designers & marketing teams to align content with brand and revenue goals

Content Writer at digiDZN, Apr 2024 - Jun 2024 · 3 mos

Social Media Manager at Dig idzn, Apr 2024 - Present · 2 yrs 2 mos

Content Writer at IIM SKILLS, Dec 2023 - Jul 2024 · 8 mos, India

Education

Content writing, IIM SKILLS

Bachelor of Arts, English, Delhi University