Headline

Delivering Measurable Impact in Brand, Content, Partnership & Growth Marketing at Sun TV Network. Ex WPP | ZEE | Amazon Prime Video | Times of India | Aha

About

I have 16+ years of experience across OTT, media, publishing and ecommerce that I have built and transformed brands by combining strategic thinking with data-driven marketing to deliver tangible business outcomes. Throughout my career, I have led end-to-end marketing across brand, content, performance, partnerships and product launches. I have successfully managed marketing investments exceeding ₹100 crore and delivered 150% growth in D2C subscriptions, achieved 400% revenue growth through business transformation initiatives and launched platforms, products and content that have created lasting market impact. My experience spans building Amazon Prime Video's launch marketing in India, leading award-winning campaigns at Zee Entertainment, driving subscription growth for leading OTT platforms such as Sun NXT and aha and accelerating business growth across ecommerce and publishing. I have the ability to connect marketing with business outcomes, whether it is acquiring subscribers, increasing revenue, improving customer retention, building strategic partnerships or strengthening brand equity. I focus on creating marketing strategies that deliver measurable commercial results. I enjoy building cross-functional teams, solving complex business challenges and identifying new opportunities for growth in rapidly evolving markets. I have been recognised with multiple industry awards, including the Silver Abby for Best TV Channel Launch but my greatest motivation continues to be building businesses that scale and creating marketing that drives sustainable growth.

Location

India

AI stack

claude code

gemini

midjourney

openai

ChatGPT Images

Framer AI

Work experience

Head of Marketing - Brand & Content, App Growth & SVOD, Partnership | Sun NXT – Sun TV Network at Sun TV Network Limited, May 2025 - Present · 1 y 5 mo, Bangalore, Leading app marketing for Sun NXT, South India’s leading OTT platform from Sun Network, available in Tamil, Telugu, Malayalam, Kannada, Hindi, Marathi and Bangla. Driving full funnel growth across AVOD and SVOD verticals through acquisition, engagement and retention strategies. Spearheaded Sun NXT brand refresh, launched Quarterly Lite entry pack, introduced Early Access TV serials and reality show. Led campaigns for high impact movies Lal Salaam, Rambo, Coolie Audio Launch - Unleashed Preview, Sahasam and Surrender. Building integrated data-led campaigns that blend performance, content, and brand storytelling to drive measurable growth and cultural relevance to strength Sun NXT as a next-level OTT entertainment destination. #SunNXT #SunNetwork #OTTMarketing #AppMarketing #DigitalGrowth #AVOD #SVOD #RegionalEntertainment #StreamingIndia #BrandMarketing

Head - Integrated Marketing at aha, 2024 - 2025 · 1 yr, Hyderabad, Telangana, India, Driving Strategic Marketing & Growth at Aha. Driving First Watch subscriptions through innovative marketing strategies and audience first approach resulting into higher openings. Spearheaded the relaunch of aha Gold SKU with Adivi Shesh as Brand Ambassador to strengthen the brand association. Developing comprehensive positioning and communication strategy across marketing funnel to engage and drive audience to the platform. Managing content marketing budgets on MoM basis ensuring investments are aligned with the key goals and metrics. #MarketingLeadership #BrandStrategy #ContentMarketing #SubscriptionGrowth #DigitalMarketing #AhaPlatform #ContentStrategy #GrowthMarketing

Head of Brand and Marketing Strategy at Bennett Coleman & Co. Ltd. (The Times of India), 2023 - 2024 · 1 y, Gurugram, Haryana, India, Driving brand strategy and enhancing audience engagement through insights and data. Leveraging traditional and digital platforms to deliver brand campaigns. Collaborating with the editorial, response (sales) team, brand solutions team and distribution team to create a cohesive campaign. Developed creative and strategic concepts for - Election Commissions No Excuses, Organ Donation Drive, Toll, The Truth About Circulation, Vardan, Times Classified, Leadership Talks #BrandLeadership #MarketingStrategy #Innovation #BrandManagement #TimesOfIndia #MediaExcellence #Leadership #DigitalTransformation

Head - Brand, Marketing & Comm at Halalbox, 2020 - 2023 · 3 yrs, Mumbai, Maharashtra, India, - Launched 7 dark stores, driving hyper-local expansion and sales growth. - Increased weekday sales by 50% by launching WOWED campaign targeting weekdays. - Launch 'Ready To Cook' category - Executed targeted weekday sales initiatives, optimizing customer acquisition. - Developed brand strategy and extended product offerings into the Ready to Eat category. - Implemented pricing strategies across Meat, Chicken, Fish, and Eggs, boosting revenue. - Optimized the customer journey using tools like CleverTap and Gupshup. - Built strategic partnerships with platforms like Swiggy and Zepto to enhance operations and sales. #Marketing #GrowthMarketing #Ecommerce #BrandStrategy #CustomerExperience #HalalBox

Independent Consultant at Consulting, Jan 2018 - Dec 2020 · 3 yrs, Mumbai, Maharashtra, India, Business strategy consultant focused on scale, monetisation and market expansion. Delivered measurable growth through structured commercial planning, partnerships and international rollout. Business & Growth Consultant – 3Idea Technology Jan 2019 – Dec 2020 • Led end-to-end ecommerce transformation across Amazon, Flipkart, Snapdeal, ShopClues, Paytm, IndiaMart and GeM, driving 400% revenue growth within 3 months. • Designed omnichannel pricing, retail and promotional strategies across online and offline markets. • Launched Amazon Flex and Go Local programs and expanded operations to Amazon UAE. • Built global supplier partnerships across China, Taiwan, Europe and USA; led negotiations, imports and portfolio expansion. • Owned full P&L responsibility for a 25-member team; exceeded topline growth targets by 250%. Marketing Consultant – Aamar Cinema Oct 2018 – Mar 2019 • Led integrated on-air and off-air marketing campaigns. • Managed the complete social media ecosystem and performance optimisation. • Delivered targeted GRP growth objectives within a 3-month window. Business Strategy Consultant – Education Learning App (Stealth) Jun 2018 – Sep 2018 • Conducted India market feasibility study. • Designed content strategy, acquisition roadmap and production framework for a video-led learning platform. Business Consultant – ASIA TV Jan 2018 – Jun 2018 • Launched IPTV channel in London and expanded distribution across European markets. • Led content acquisition and programming strategy. • Achieved programming cost breakeven within 2 months through strategic partnerships. Platform Partnerships Consultant – MiTV Jan 2018 – Jun 2018 • Onboarded channel partners and structured commercial distribution deals for platform expansion. Growth Consultant – Starz Film & Media Institute Jan 2018 – Jun 2018 • Launched film school operations and built partnership pipeline for faculty and student acquisition.

Launch Marketing Head at Amazon Prime Video, Aug 2016 - Apr 2017 · 8 mo, Mumbai, Core Member of India launch team. Strategising and marketing for all Amazon Originals - US and India shows, multilingual licensed content for Amazon Prime Video for India. Building annual launch marketing content calendar. Project manager for first Hindi Original web series Inside Edge. Set brand recall, acquisition and engagement targets.

Brand Marketing Head at Zee Entertainment Enterprises Limited, Apr 2008 - Aug 2016 · 8 y 4 mo, Mumbai, Led brand strategy and consumer growth for Zee TV, Zee Cinema, &pictures, Zee Classic (Hindi Movie Cluster). Managed 100Cr+ marketing P&L. Launch & network, part of the core launch team, besides working on iconic shows like Saregamapa, Dance India Dance, Zee Cine Awards. Drove monetisation through brand partnerships.

Media Planning at GroupM (WPP), Sep 2006 - Apr 2008 · 1 y 7 mo, Mumbai, Managed media planning for Fortune 500 brands including DTC, Castrol, Kingfisher, Rolex, Bunge (Dalda).

Education

Digital Communication and Media/Multimedia, Indian School of Business

Harvard ManageMentor Certificates, Management, Harvard Business Publishing

Public links

linkedin.com: https://www.linkedin.com/in/rinku-sukumar-biswas-06b106a/