Headline

Product @ Licious | Ex-Blinkit

About

Product Manager · www.rinirai.com 11+ years across analytics, growth, and product; building data-driven systems at Tredence, Blinkit, and Licious. Currently leading post-order CX, AI automation, and supply chain at Licious, spanning service recovery, order tracking, AI-led initiatives, and hub-level automation, and in-house platforms for Ticketing and Control Tower. Outside of work, I build AI tools because I genuinely enjoy it. Recent projects include a portfolio site with a recruiter-facing AI chatbot, and a multi-agent pipeline for generating structured insight reports. It's the best way I've found to stay close to the technology I work with. Core areas: post-order CX · AI support tools · supply chain automation · retention and lifecycle

Location

Bengaluru

AI stack

cursor

github copilot

langchain

openai

Work experience

Product Manager at Licious, Oct 2023 - Present · 2 yrs 7 mos, Bangalore Urban, Karnataka, India, Driving product strategy across post-order logistics, customer service, and control systems. Focused on scalable platforms that improve SLA, cost, and resolution speed through automation and AI. - Led 20+ initiatives improving SLA compliance, cost per delivery, and resolution turnaround - Built Control Tower to track SLA breaches, DE movement, and inventory shortfalls in real time - Developed automated batching and trip generation for 10L+ monthly orders - Replaced Salesforce with in-house ticketing system, saving ₹72L annually - Revamped order tracking, comms stack, and service recovery automation - Built Customer 360 view combining NPS, tickets, and orders for agents - Deployed AI-driven QA and CoPilot to scale audits and assist resolution - Working on AI/ML enhancements to batching, in-app chat, and voicebot

Senior Manager - Growth Analytics at Licious, Dec 2021 - Oct 2023 · 1 yr 11 mos, Implemented strategic customer segmentation and analytics, driving retention and revenue growth while optimizing product availability and marketing efforts. Worked on building and designing the loyalty program.

Senior Manager - Marketing at Blinkit, Jan 2020 - Dec 2021 · 2 yrs, Gurgaon, India, Developed targeted marketing frameworks that boosted brand performance, improved customer conversion, and maximized return on investment during key sales events.

Management Trainee at Tredence Inc., May 2018 - Jan 2020 · 1 yr 9 mos, Bengaluru, Karnataka, India, Led analytical initiatives to optimize marketing channels, resulting in significant cost savings and enhanced performance for a major retail client.

Intern, Financial Advisory at Jana Urban Services for Transformation (JUST), Apr 2017 - Jun 2017 · 3 mos, Bangalore

Programmer Analyst at Cognizant, Oct 2013 - May 2016 · 2 yrs 8 mos, Pune, Automated project management processes and resource tracking, significantly improving operational efficiency and achieving substantial cost reductions across teams.

Education

PGPM, Finance, Strategy and Operations, Indian Institute of Management Tiruchirappalli

Bachelor of Engineering (B.E.), Electronics Engineering, Bhartiya Vidya Bhavans Sardar Patel Institute of Technology Munshi Nagar Andheri Mumbai