Headline

Marketing Manager @Nearsite | AI SaaS

About

B2B SaaS Product Marketer with 4+ years driving full-funnel growth across GTM strategy, demand generation, and revenue marketing for AI-powered SaaS products. I specialize in building go-to-market engines from 0→1, from ICP definition and market segmentation to pipeline generation, product positioning, and sales enablement. My work sits at the intersection of marketing strategy and business impact, with a track record of turning early-stage products into market-ready, revenue-driving solutions. What I bring to the table: → Led end-to-end GTM execution for AI SaaS products, achieving 27% adoption within 90 days post-launch → Built demand generation engine from scratch: 30+ MQLs via LinkedIn ABM campaigns, 170+ enterprise leads from event marketing → Scaled SEO-led inbound to 10K+ monthly sessions; drove 160% increase in search impressions → Managed performance marketing budgets (LinkedIn Ads), optimizing CPL and conversion across the funnel → Built sales enablement assets (battlecards, one-pagers, pitch decks) that improved meeting-to-close rate by 25% → Grew brand social presence from 0 to 125K+ followers across organizations through content-led and community-driven strategies Core expertise: Product Marketing · GTM Strategy · Demand Generation · Revenue Marketing · B2B SaaS · Account-Based Marketing (ABM) · Pipeline Generation · Product Positioning & Messaging · ICP Development · Market Segmentation · Sales Enablement · Competitive Intelligence · SEO & Content Strategy · Performance Marketing · Marketing Analytics · Customer Acquisition · Funnel Optimization · MQL/SQL Pipeline · Marketing Automation · CRO

Location

Bengaluru

AI stack

antigravity

opencode

Work experience

Marketing Manager at Nearsite, Jul 2026 - Present · 2 mos, Bengaluru, Karnataka, India

Senior Associate - Marketing at Meesho AI Services, May 2025 - Jul 2026 · 1 yr 3 mos, Bengaluru, Karnataka, India, - Defined Ideal Customer Profile (ICP) and buyer persona framework through customer discovery, product demos, and competitive intelligence, anchoring product positioning and messaging architecture across segments. - Designed and executed GTM strategy for early-stage AI SaaS product, establishing go-to-market motion, channel prioritization, and launch playbook for scalable market entry. - Built demand generation engine from 0→1; drove 30+ MQLs through full-funnel LinkedIn ABM campaigns, managing ₹1.1L paid media budget with ~₹2,500 CPL at 4.5% conversion rate. - Owned end-to-end event marketing lifecycle for CX Summit, including targeting, account-based outreach, brand collateral, and post-event lead nurture, generating 170+ enterprise leads and contributing to pipeline generation. - Launched and scaled company website to 10K+ monthly sessions via SEO strategy, CMS implementation (Ghost), and content-led inbound growth; grew LinkedIn audience from 0 to 2K+ followers through organic growth strategy. - Developed sales enablement collateral, pitch decks, battlecards, one-pagers, outbound email sequences (500+), and WhatsApp creatives, aligned to buyer journey stages and enterprise customer acquisition motions. - Tracked marketing funnel performance using Google Analytics, Google Search Console, and LinkedIn Campaign Manager; ran post-funnel diagnostics to improve conversion rate optimization (CRO). - Authored 8 product launch blogs and built content operations infrastructure using Ghost CMS for self-serve, scalable publishing; collaborated cross-functionally with Product, Tech, Design, and Sales for continuous go-to-market execution.

Product Marketer at ConvoZen.AI by NoBroker.com at NoBroker.com, Aug 2024 - May 2025 · 10 mos, Bangalore, - Led product positioning and GTM execution for 2 AI SaaS product launches, crafting value proposition and messaging frameworks targeting enterprise buyers; achieved 27% product adoption within 90 days post-launch. - Built full-suite sales enablement assets, pitch decks, one-pagers, battlecards, and landing page messaging, aligned to buyer journey and sales stages, contributing to 12% improvement in conversion across the funnel. - Executed B2B demand generation via SEO, content, and outbound outreach; delivered 131% growth in search impressions and 14% increase in page views through keyword strategy and on-page optimization. - Scaled LinkedIn brand presence from 735 to 4,300+ followers through content marketing and audience growth strategy; built email and LinkedIn nurture sequences for consistent inbound lead generation and pipeline contribution. - Conducted win/loss analysis and competitive intelligence to sharpen product differentiation and refine market positioning for ConvoZen's AI-led conversational intelligence suite.

Content Marketer at Convin, Sep 2022 - Aug 2024 · 2 yrs, Bengaluru, Karnataka, India, - Supported GTM execution for 4 B2B SaaS product launches, developing launch messaging, competitive positioning, and sales collateral that improved meeting-to-close conversion by 25%. - Drove SEO-led inbound growth resulting in 160% increase in search impressions and 60% growth in engagement through keyword research, content strategy, on-page SEO, and technical SEO audits. - Scaled social media presence from 42K to 125K+ followers in 2 years through audience segmentation, content-led growth, and data-informed publishing cadence across LinkedIn and other platforms. - Produced product marketing content including use case documentation, customer-facing messaging, case study briefs, and thought leadership content to support top-of-funnel awareness and mid-funnel nurture. - Collaborated with Product and Sales teams on feature launch communications, persona-based messaging, and customer success narratives to support retention marketing and reduce churn signals through better product adoption content.

Content Writing Specialist at Pazcare, Mar 2022 - Sep 2022 · 7 mos, Bengaluru, Karnataka, India

Education

MBA, PGPWE, Indian Institute of Management, Shillong

Bachelor of Engineering, Civil Engineering, Vellore Institute of Technology