---
title: "Rima Mukherjee - Head of Business Operations in Greater Bengaluru Area | Tal"
description: "Meet Rima Mukherjee, Brand. Marketing. Operations | Consumer & Lifestyle | 20 Years Across India & APAC based in Greater Bengaluru Area. AI stack includes claude, meta, and openai."
image: "https://tal.club/meet/rima-mukherjee/share-image"
---

# Rima Mukherjee on Tal

## Headline

Brand\. Marketing\. Operations \| Consumer & Lifestyle \| 20 Years Across India & APAC

## About

I find the real problem one layer beneath where everyone's looking, and I build the structure that fixes it\. Twenty years across technology, advertising, brand, and operations have taught me that most "brand problems" are operating problems in disguise, and most "marketing problems" are positioning problems\. In a world drowning in data, the job worth doing is finding which layer is actually broken before anyone spends against the wrong one\. I was the first operator hire at Un Denim, India's first upcycled denim brand \- built the business from zero across product, supply chain, retail, and GTM, and held brand, ops, and org as one system rather than three departments\. Before that, I worked with brand and digital strategy for some of India's largest consumer brands \(Reliance, Myntra, Ather\) at Brave New World and at Happy Marketer across APAC, and a globally\-adopted storytelling system at IBM that won a Global Innovators Award\. My career has never been linear \- I started as a software engineer and arrived at the intersection of brand, operations, and systems\. I've worked across industries from tech and advertising to fashion and sustainability, and I connect creative ideas to operational excellence\. I've since learned it's one thing, not many: I was born into a family of artists, and what I inherited wasn't the craft but the perspective of angles no one else is standing at, and then bringing the room to see it too\. Whether it's shaping a brand, crafting a go\-to\-market strategy, building a team, or solving operational complexity, I enjoy the challenge of turning vision into momentum\.

## Location

Greater Bengaluru Area

## AI stack

claude

meta

openai

## Work experience

Head of Business Operations at Un \- The Upcycled Denim Revolution, Jun 2023 \- Mar 2026 · 2 yrs 10 mos, India, \- Leading Business and Operations at Un, India’s first denim\-first upcycled brand, to build a bold, responsible denim brand that challenges the status quo\. \- Building and Scaling Operations across retail, e\-commerce, production, and B2B and launching 6 categories and 150\+ SKUs, while leading manufacturing, sourcing, logistics, and tech systems development \- Building agile, brand\-first systems that connect product, process, and customer experience seamlessly\. \- Oversee a 20\+ member team across design, ops, and fulfilment and Driving operational excellence & responsible growth

Vice President and Director \- Social, Digital & Analytics at Brave New World \| India, Mar 2022 \- May 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India, \- Led digital media and content strategy across high\-growth consumer brands in fashion, retail, and FMCG\. \- Partnered closely with brand founders and CXOs to translate marketing insight into business outcomes \- Contributed to agency positioning through thought leadership, storytelling, and trend forecasting

Head Of Digital Media at Brave New World \| India, Jul 2017 \- Mar 2022 · 4 yrs 9 mos, Bengaluru, Karnataka, India, \- Lead the Social and Digital efforts to develop new insight\-driven digital strategies for clients\. \- Conceptualised strategies to continuously better user experience and journey, across campaigns and new business pitches, through digital channels \- Directed cross\-functional teams across strategy, creative, and media to deliver award\-winning campaigns \- Built internal systems for campaign tracking, analytics, and reporting, aligning creative with business KPIs

Head, Social Media at Happy Marketer Private Ltd, Dec 2014 \- May 2017 · 2 yrs 6 mos, Bengaluru Area, India, \- Oversaw social media strategy and innovation across a diverse client portfolio in retail, education, and BFSI\. \- Led execution for marquee accounts across APAC, resulting in over $2M in combined revenue during tenure \- Conceptualized and executed integrated campaigns that earned industry recognition \(Golden Globe Tigers, AME New York, CMS South Asia\) \- Improved delivery speed and client satisfaction through process redesign and cross\-functional alignment \- Mentored junior talent and contributed to hiring and training systems to support agency scale

Social Media Strategist, Big Data & Analytics at IBM, Aug 2013 \- Dec 2014 · 1 yr 5 mos, Bengaluru, Karnataka, India, \- Drove digital marketing strategy and storytelling for IBM’s Big Data & Analytics business across APAC and global markets\. \- Designed and executed integrated campaigns targeting enterprise buyers, generating increased engagement and sales enablement assets \- Created and curated social content, managed influencer engagement, and developed weekly communications like newsletters, blogs etc \- Led social media support for global and virtual events, ensuring consistent brand experiences across geographies\.

Information Managament Client References, Global Marketing Center at IBM, Jul 2010 \- Jul 2013 · 3 yrs 1 mo, Bengaluru, Karnataka, India, \- Supported IBM’s Client References team to drive sales and brand leadership by leveraging high\-value customer stories across internal and external marketing channels\. \- Created a globally referenced repository of over 50 client case studies across sectors and geographies \- Collaborated with senior stakeholders across marketing, product, and regional leadership to shape content and campaign strategy \- Awarded the IBM Global Innovators Award \(2014\) for pioneering new storytelling formats within the marketing org

Employee Engagement and Internal Communication Coordinator \- REACH Team at Dell Perot Systems/ Dell Services, Sep 2008 \- Jun 2010 · 1 yr 10 mos, \- Led internal communications, associate engagement, and employee branding initiatives across Perot Systems under the REACH program\. \- Team lead for critical employee engagement and people initiatives across diverse stakeholder groups\- CXOs, vendors, clients, L&D, grievance committees, and cultural programs across 3 offices and over 4000 employees \- Developed and managed the internal communications calendar, overseeing daily updates, newsletters, and executive messaging for associates across India and Singapore\. \- Acted as regional coordinator for associate feedback and engagement for Bangalore \- Managed executive communications, crisis communications, and strategic employee feedback programs, including focus groups and high\-performance workshops\.

Member \- Program Management Office at Dell Perot Systems/ Dell Services, Jun 2007 \- Aug 2008 · 1 yr 3 mos, \- Managed internal stakeholder coordination, operational dashboards, and client invoicing for a 250\+ member delivery team \- Managed time tracking, client invoicing, operational dashboards, and coordinated with organization operations, finance, and legal teams\. \- Initiated monthly newsletters and skip\-level meetings to boost internal communication, morale, and transparency \- Awarded Associate of the Quarter for designing employee recognition, retention and reporting systems within the PMO framework

Project Team member at Dell Perot Systems/ Dell Services, Sep 2005 \- May 2007 · 1 yr 9 mos, \- Worked across regional implementation teams to test and deploy multilingual client systems across 29 language variants \- Ensured timely delivery, localization quality, and regional compatibility in collaboration with business and tech teams \- Supported cross\-functional initiatives including internal QA, deployment reviews, and product enablement

## Education

BCA, Computer Applications, Guru Gobind Singh Indraprastha University

Std 5th to 12th, Std 5th to 12th, salwan public school

[View the original profile](https://tal.club/meet/rima-mukherjee)

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