---
title: "Ridhima Bora - Loyalty Marketing Manager in Mumbai | Tal"
description: "Meet Ridhima Bora, IHCL | TAS | IIMK | Psychology Grad based in Mumbai. AI stack includes claude, gemini, and notebooklm."
image: "https://tal.club/meet/ridhima-bora/share-image"
---

# Ridhima Bora on Tal

## Headline

IHCL \| TAS \| IIMK \| Psychology Grad

## About

Post an MBA from IIM Kozhikode and a Bachelor's degree in Psychology, I joined the Tata Group as a TAS Manager\. I have cross\-functional and cross\-industry exposure across 4 Tata companies \(TCPL, Tata AIA, Tata Trusts and Tata Digital\) through my rotations with the Tata Administrative Services \(TAS\) leadership programme\. I worked with the Strategy team at Tata Power for 2\.5 years before joining the Loyalty team at IHCL\. These experiences have helped me hone my skills in strategy formulation and execution, data analysis and consumer\-driven planning\. My interests include strategy, branding, marketing, sustainability and social impact\. I’m driven ownership, learning and by opportunities to create impact\. I was an elected member of the Students' Council and Captain of the Basketball team at IIM Kozhikode Outside work, I'm a sports enthusiast, an avid reader, a trained Kathak dancer and a harmonium player\.

## Location

Mumbai

## AI stack

claude

gemini

notebooklm

ChatGPT

## Work experience

Loyalty Marketing Manager at The Indian Hotels Company Limited \(IHCL\), Apr 2025 \- Nov 2025 · 8 mos

Lead Strategy at TATA Power, Jun 2022 \- Mar 2025 · 2 yrs 10 mos

TAS Manager at TAS Official, Jun 2021 \- May 2022 · 1 yr, \- Stint 1: Tata Consumer Products \(Digital Transformation\) \- Stint 2: Tata AIA Life Insurance \(Market Insights & Consumer Research \- qualitative & quantitative\) \- Stint 3: Tata Trusts \(Strategy and GTM for their flagship program, Lakhpati Kisan\) \- Stint 4: Tata Digital \(Brand activation campaign management on the Tata Neu app\)

KITES Summer Intern at ITC Limited, Apr 2020 \- Jun 2020 · 3 mos, \- Developed a 5 Year Plan for feature and product development; and a go\-to\-market strategy for the international launch of a mobile app by ITC

## Education

Master of Business Administration \- MBA, Indian Institute of Management, Kozhikode

Bachelor of Arts, Psychology, Sophia College \(Autonomous\)

[View the original profile](https://tal.club/meet/ridhima-bora)

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