Headline

B2B SaaS Marketing Strategy| GTM| Demand Generation

About

With 15 years of industry experience, I am involved in strategizing, budget planning and executing ROI-focused marketing strategies in different geographies to accelerate business growth. I have helped build brands as thought leaders by driving brand building campaigns and leading content-based marketing initiatives. I have exposure to various domains such as Procurement, Healthcare, Life sciences, Financial Services, and retail. I have led teams to plan and execute- Product Marketing, Demand Generation, GTM strategy, Customer Marketing, Positioning & Branding exercises, Account based marketing, social media marketing, partner marketing, Events and Communications.

Location

Bengaluru

AI stack

claude code

claude

lovable

midjourney

n8n

notion

Work experience

Marketing Director at AiFA Labs, Feb 2026 - Present · 9 mos, Built the marketing function from the ground up, owning GTM strategy, messaging, ABM, demand generation, field marketing, events, AEO/SEO, performance marketing, and the GTM tech stack Drove qualified pipeline through integrated demand programs that tied every channel to revenue outcomes

Marketing Consultant at Freelance, Aug 2025 - Present · 1 yr 3 mos, Led a brand repositioning and revised the GTM strategy, grounded in customer, market, and competitive research to validate a differentiated value proposition Built and scaled the India demand generation engine by closing tooling gaps, setting up repeatable processes, and managing agencies and freelancers for predictable pipeline growth

Senior Manager- Demand Generation at HackerRank, Jul 2023 - Jan 2025 · 1 yr 7 mos, Expanded scope from India to a global pipeline target, owning integrated regional programs across digital, ABM, events, and partner channels Led market research, messaging, and GTM execution for new product initiatives to sharpen competitive positioning and drive adoption across priority markets Created industry-aligned narratives and thought leadership to deepen client engagement and strengthen positioning Led cross-functional teams and agencies to align regional execution with global pipeline and revenue goals

Demand Generation Manager at HackerRank, Mar 2022 - Jul 2023 · 1 yr 5 mos, Built India demand generation and field marketing from the ground up as part of the regional GTM motion Planned and ran integrated India campaigns across digital, ABM, events, and partners, working with cross-functional teams and agencies Designed and executed CXO roundtables and leadership events that drove local activation and senior-level engagement with target accounts Built the content engine and SEO strategy that improved discoverability, inbound demand, and client engagement in the India market

General Manager Marketing at 75F APAC, Nov 2020 - Feb 2022 · 1 yr 4 mos, Led integrated marketing across brand, product, demand generation, partner, digital, analyst relations, and PR for the APAC region Managed SEO and led the website refresh to improve discoverability, experience, and conversion

Marketing Lead- US Markets at Zycus, Aug 2019 - Jul 2020 · 1 yr, Greater Bengaluru Area, Led US GTM by identifying industry-specific segments, refining positioning, and launching multi-channel campaigns aligned to buyer journeys Planned and ran content syndication, inbound, ABM, and the flagship Horizon event

Marketing Lead- Customer Marketing at Zycus, Apr 2018 - Aug 2019 · 1 yr 5 mos, Bengaluru, Karnataka, India, Drove customer experience and change management programs through loyalty and retention initiatives that fed expansion pipeline

Education

Master of Business Administration (MBA), Product Marketing, SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

Bharati Vidyapeeth