---
title: "Riddhi Mazumdar - Marketing Manager in Delhi | Tal"
description: "Meet Riddhi Mazumdar, Growth marketing that behaves like culture || AI Marketing · Creator Economy · Brand Strategy | IIT Delhi MBA based in Delhi. AI stack includes antigravity, claude, and gemini. Explore public work links including github and behance.net."
image: "https://tal.club/meet/riddhi-mazumdar/share-image"
---

# Riddhi Mazumdar on Tal

## Headline

Growth marketing that behaves like culture \|\| AI Marketing · Creator Economy · Brand Strategy \| IIT Delhi MBA

## About

I'm a full\-funnel digital marketer who's run the whole stack: brand strategy, SEO, paid media, social, content and influencer marketing, across gaming, B2B SaaS, FMCG, edtech, EV and the creator economy\. I started in gaming, running influencer campaigns with Tanmay Bhat, Samay Raina and Mythpat, including one that pulled 1M\+ pre\-registrations before launch\. In agency work I owned six brands at once and drove 900% organic traffic growth for a German industrial client through SEO and search\-intent content, while running Google and Meta paid media and tracking everything in GA4\. I did my MBA at IIT Delhi and now build the AI side of marketing, most recently Precise Ads, an AI ad\-targeting project built to cut CAC and improve conversion quality\. I work the whole funnel, from the brand story at the top to the conversion math at the bottom\. I think like a creative and measure like a performance marketer\. Currently running marketing and partnerships at FITT, IIT Delhi, and always happy to talk digital marketing, AI in marketing, creator marketing, brand strategy and growth\.🚀

## Location

Delhi

## AI stack

antigravity

claude

gemini

notebooklm

claudecode

Adobe Firefly

## Work experience

Marketing Manager at Foundation for Innovation and Technology Transfer, IIT Delhi, Mar 2026 \- Present · 5 mo, Delhi, India, • Grew LinkedIn reach 208% by rebuilding content strategy from announcement\-led posts to narrative\-first storytelling across research highlights, deeptech founder stories, and startup ecosystem coverage\. • Converted that reach into a 2x increase in program applications across corporate and government programs run with the Ministry of Education, MeitY, Ministry of Defense, Ministry of Skill Development and Entrepreneurship, Samsung, Boeing, NatWest, and GCC Wise\. • Increased program task efficiency 20%, measured by first\-time\-right \(FTR\) rate and reduced turnaround time \(TAT\), by owning C\-suite stakeholder relationships across internal leadership and external partner organizations and standardizing how program requirements were scoped and approved\. • Built FITT's first uniform brand identity, standardizing visual language, messaging tone, and communication templates across digital platforms, events, and institutional collateral\. • Built and led a 7 to 10\-person marketing team across content, digital, and outreach, introducing coordination workflows that improved campaign delivery speed and cross\-team alignment\.

Account Manager \(Digital Marketing\) at Envigo Ltd, Sep 2024 \- Mar 2026 · 1 y 6 mo, Gurugram, • Managed INR 5\.6M\+ in annual brand budgets across six accounts \(CitiusTech, Henkel, Unacademy, Metro Brands, Romaco, Oben Electric\), running integrated SEO, pay\-per\-click \(PPC\), social, and content programs end\-to\-end\. • Delivered 900% organic traffic growth for Romaco over a 12\-month engagement through search\-intent content and technical SEO targeting global B2B decision\-makers\. • Grew annual account revenue 50% on Unacademy and 95% on CitiusTech through sustained upselling, converting consistent delivery and proactive reporting into expanded scope\. • Reduced external delivery costs by an average of 25% by building and maintaining cross\-agency partnerships for content writing, influencer marketing, and other capabilities beyond in\-house capacity, strengthening negotiating leverage on every engagement\. • Drove 105% traffic growth and 75% follower growth for CitiusTech across LinkedIn and Instagram through targeted content and audience\-building campaigns\. • Sustained 100%\+ monthly target attainment across all six portfolios using Google Analytics 4 \(GA4\), Looker Studio, SEMrush, Ahrefs, and Google Tag Manager for full\-funnel attribution and incrementality measurement\. • Led an 8 to 10\-person SEO, social, and PPC team while serving as the primary contact for national & international stakeholders

Summer Intern \- Digital Marketing at Department of Management Studies, IIT Delhi, May 2024 \- Jul 2024 · 2 mo, Delhi, India, • Nearly doubled applications from 123 to 225 for IIT Delhi's Executive MBA program through a digital launch spanning social campaigns, branded creative, and multi\-channel event promotion coordinated across internal and external stakeholders\.

Associate Community Marketing Manager at Hypernova Interactive, Jul 2023 \- May 2024 · 10 mo, Bengaluru, • Generated 1M\+ Google Play Store pre\-registrations for Mayanagari through a 30 to 40\-creator partnership campaign activating top gaming voices, including Mythpat \(17M subscribers\) and LazyAssassin \(700K subscribers\)\. • Grew Discord 12x \(500 to 6,000\+\) and Instagram 3x \(2,000 to 6,000\+\) in under 12 months through influencer outreach, A/B\-tested content, and live community programming\. • Generated 2\.4M views in 24 hours on a single creator video by writing the plot and narrative for a Mythpat feature built around the Mayanagari launch\.

Executive Influencer Manager \- Influencer Marketing at NODWIN Gaming, Feb 2022 \- Jun 2023 · 1 y 4 mo, Delhi, India, • Managed INR 7\.5M to 15M in campaign budgets for Google India, YouTube India, HP, and Red Bull, leading influencer go\-to\-market \(GTM\) and co\-marketing programs end\-to\-end\. • Lifted HP product awareness 1\.7x and supported Simsim commerce growth to INR 70M through organic entertainment placements and creator\-led activations\. • Reduced influencer sourcing costs by an average of 30% by building cross\-agency talent partnerships that extended supply beyond the in\-house roster and strengthened negotiating leverage on rate cards\. • Generated 18M cumulative live viewership across flagship branded IPs \(Comedians on Board, YouTube Pilot Project, MPL Poker Showdown, Ludo Showdown\) featuring Tanmay Bhat, Kunal Kamra, Atul Khatri, and Neville Shah, peaking at 20,000 concurrent viewers on a single YouTube x Simsim launch\. • Expanded the exclusive creator roster by 30 creators \(15M combined subscribers\) through sourcing and negotiation, while managing a 56\-creator roster including Tanmay Bhat and Samay Raina across content calendars, delivery, and compliance via HypeAuditor\.

Influencer Marketing \- Operations Manager at Groovy Gorillaz Entertainment, May 2021 \- Dec 2021 · 7 mo, Remote, • Ran INR 0\.3M to 2\.5M in digital campaign budgets for MTC Games, CoinDCX, Loco, Booyah, and Polygon through creator outreach and content calendar management across gaming and Web3 verticals\. • Delivered an average of 35 live watch hours per creator per week across a 100\+ influencer roster on Booyah, Garena's game streaming platform, by sourcing and onboarding creators across a deliberate mix of nano and micro tiers\.

## Education

Master of Business Administration \- MBA, Marketing, Indian Institute of Technology, Delhi

Bachelor of Technology \- BTech, Biotechnology, haldia institute of technology

## Public links

- github: https://github\.com/riddhi\-mazumdar
- behance\.net: https://www\.behance\.net/riddhimazumdar

[View the original profile](https://tal.club/meet/riddhi-mazumdar)

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