Headline

Creative Head, educreate.in | Cause & Impact Film Direction | Turning Research into Compelling Brand Stories | Pet Enthusiast

About

At educreate.in, I utilise my experience as an Architect, Industrial designer and Filmmaker to create innovative 360-degree design-centric solutions for clients. At ORF Mumbai, I conducted Research, Photo-documentation and the production of documentary films to complement ongoing research in Urban Renewal, Sustainable Development and Public Health. At Honeywell Technology Solutions, Bangalore, I created short scenario-building animation films for their in-house projects in Remote Infrastructure Management. At Tata Elxsi, VCL, I worked on the pre- and post-production of commercial films such as Jodhaa Akbar and Nat Geo and documentaries as a background set designer. At Ar. Kamal Malik and Associates, I worked as a Junior Architect on several commercial projects including Ishanya Mall, Yerwada, Pune and Guru Nanak Hospital in Bandra, Mumbai. My documentary and branded film work begins with thorough research. This typically involves interviews, field notes and a clear understanding of the story’s message. Next, I turn them into visuals and organise the film so it feels genuine.

Location

Mumbai Metropolitan Region

Work experience

Co-Founder, Creative Head at educreate.in, Jan 2013 - Present · 13 yrs 8 mos, Mumbai Metropolitan Region, We at educreate.in, have focus on education, awareness-creation and creative content generation.We create innovative, effective and apt content w.r.t our creative abilities in areas of photography, design, films and research.

Co-founder, Creative Head at H2I, Feb 2013 - Jan 2021 · 8 yrs, Mumbai Metropolitan Region, Riddhi headed product innovation at H2I and leverages her experience as an Architect, as an Industrial Designer and as a Film maker to create 360 degree design centric innovative solutions for the clients.

Research Fellow and Creative Communications Expert at Observer Research Foundation, Jul 2010 - Feb 2013 · 2 yrs 8 mos, Mumbai Metropolitan Region, Riddhi Jaydeo Chokhawala worked as a Research Fellow and Creative Communications Expert at ORF Mumbai. She has co-authored the ORF Mumbai report on the Mithi River, 'Making the Sewer...A River Again- Why Mumbai must reclaim its Mithi'and made a documentary film for the same, along with fellow researchers, Gautam Kirtane and Dhaval Desai. She has also made a documentary film on 'Farming - The Gandhian Way, A Tribute to the Legendary Guru of Natural Farming Shri Bhasker Save' As part of its advocacy in the area of Public Health, ORF Mumbai has worked with the MCGM in creating a mass-awareness anti-malaria campaign titled, 'Mumbai Against Malaria - Fight the Bite'. Riddhi designed the hoardings, bus-shelter displays, posters and cinema slides along with awareness booklets in multiple languages, which are distributed across hospitals and slums as a part of the campaign. She worked with fellow researchers, Shilpa Rao and Sharmeen Contractor, on a report titled 'Realty Check - Slum Rehabilitation in Mumbai'. This report critically analyses the slum rehabilitation scheme as it is currently being undertaken in the city of Mumbai. Another report was on 'Mumbai's Secret - Story of Maharashtra Nature Park' ' along with researchers Devashree Sharma, Gautam Kirtane and Dhaval Desai. This project proposes developing and beautifying Maharashtra Nature Park at Dharavi in Mumbai. She has made architectural drawings and detailed maps along with a scaled model that explains ORF Mumbai's vision of the park.

Senior Engineer at Honeywell, Sep 2007 - Jun 2008 · 10 mos, Bengaluru, Karnataka, India

M.Des Internship and M.Des Thesis at Tata Elxsi (Visual Computing Labs), May 2006 - Jul 2007 · 1 yr 3 mos, Mumbai, Maharashtra, India, Conceptualising and digital set designing of Dubai Studio City and for the film on the NatGeo story of the Deluge of 2005, Mumbai.

Education

M.Des, Industrial Designer, Indian Institute of Technology, Kanpur

Bachelor of Architecture - BArch, Architecture, Dr. Baliram Hiray College of Architecture