Headline

Product Designer @ WelcomeScreen | UI/UX | SaaS & Digital Products

About

I’m a UI UX Designer / Product Designer focused on turning complex product problems into experiences that feel simple, clear and intuitive. My work spans user research, product thinking, information architecture, interaction design, visual design and interactive prototyping, with experience across B2B SaaS, consumer products, marketplaces and e-commerce. I enjoy working on problems where there are multiple user needs, business rules, edge cases and technical constraints to consider. I like understanding the problem deeply, questioning unnecessary complexity and shaping the experience until the next step feels obvious to the user. My background in visual and brand design also gives me a strong eye for typography, colour, hierarchy, consistency and overall interface craft, so I care just as much about how a product feels as how it works. I also use AI throughout my workflow for research, exploration and rapid prototyping, while keeping user needs and design judgement at the centre of every decision. What I care about most is simple: good design should make complexity disappear, not pass it on to the user. Portfolio: madebyrida.framer.website

Location

Bengaluru

AI stack

claude code

lovable

notion

openai

perplexity

Figma Make

Work experience

User Experience Designer at WelcomeScreen, Oct 2025 - Present · 1 yr, Bengaluru, As a UI/UX Designer at WelcomeScreen, I work closely with the product team on both design execution and product ideation. My role involves actively brainstorming features, defining user flows, and designing multiple screens for WelcomeScreen.com, a guest experience platform. I contribute to shaping intuitive user journeys and scalable interface solutions, combining product thinking with user-centric design. This experience has strengthened my ability to translate ideas into functional, well-structured UI while collaborating on a live product.

UI UX at Zyner, Jul 2025 - Aug 2025 · 2 mos, Mysore, Karnataka, India, During my time at Zyner, I worked as a UI/UX Design Intern, where I designed and redesigned several e-commerce websites and web interfaces. I focused on creating clean, user-friendly layouts, improving navigation, and enhancing overall usability. This internship helped me build a strong foundation in UI/UX principles, wireframing, and visual design while working on real-world web projects using Figma.

Visual Designer at Freelance, Jun 2022 - Jun 2025 · 3 yrs 1 mo, Mysore, Karnataka, India, •Collaborated with 30+ clients on illustration and branding projects across various domains. •Worked with known cafes in Mysore like SIHI and Gogi-Dogi, creating unique visual identities and packaging. •Designed branding assets including logos, mascots, menus, and packaging with a focus on expressive and memorable visuals. •Delivered custom illustrations and creative assets that aligned with each client's unique story and tone.

Education

Master of Computer Applications - MCA, Computer Science, Amrita Vishwa Vidyapeetham

Bachelor in Computer Applications, Computer Science, Sapient College Of Commerce & Management

Public links

madebyrida.framer.website: https://madebyrida.framer.website/