---
title: "Richard Savarimuthu - Digital marketing - Ecommerce in Chennai | Tal"
description: "Meet Richard Savarimuthu, performance marketing lead @ CavinKare | Managing 8-Figure Performance Budgets | AI Search Visibility, SEO & Paid Media Strategist | Driving Revenue Growth Across B2B, D2C & SaaS Brands based in Chennai. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/richard-savarimuthu/share-image"
---

# Richard Savarimuthu on Tal

## Headline

performance marketing lead @ CavinKare \| Managing 8\-Figure Performance Budgets \| AI Search Visibility, SEO & Paid Media Strategist \| Driving Revenue Growth Across B2B, D2C & SaaS Brands

## About

I help brands grow revenue through performance marketing, SEO, and data\-driven digital strategy across B2B and B2C verticals including FMCG, SaaS, healthcare, D2C, and ecommerce\. With 8\+ years in the field, I've moved from executing SEO audits to owning full\-funnel growth across paid media, analytics architecture, CRO, and marketing automation, managing ad budgets up to ₹45 Cr and working across India, US, and Australia markets\. What I actually do: 🎯 Performance Marketing — Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, PMAX, Shopping\. I don't just run campaigns\. I build systems that improve ROAS, reduce CPL, and scale revenue predictably\. 📊 Analytics & Tracking — GA4, GTM, Server\-Side GTM, Meta CAPI, Looker Studio\. I build tracking infrastructure that gives teams confidence in their data and clarity in their decisions\. 🔍 SEO & AEO — Technical SEO, semantic SEO, Core Web Vitals, and AI search optimisation\. I helped improve a brand's AI search visibility from 12% to 45% in 3 months\. ⚙️ Marketing Automation — HubSpot CRM, N8N workflows, lead automation, and reporting systems that reduce manual effort and improve pipeline speed\. Some numbers that matter: ROAS improved from 2\.4 to 2\.9 for an FMCG D2C brand through PMAX and feed optimisation CPL reduced from ₹136 to ₹36 for a B2B SaaS client through funnel restructuring PageSpeed score improved from 26 to 98 through Core Web Vitals optimisation Lead generation scaled from 20 to 46 monthly leads through CRO and landing page strategy Keyword ranking moved from position 82 to position 4 within 3 months I'm particularly interested in the convergence of AI, search, and performance marketing\. Specifically how brands can build visibility in AI\-powered search engines like ChatGPT, Perplexity, and Gemini alongside traditional Google and paid channels\. It's the next frontier and I'm already building in that space\.

## Location

Chennai

## AI stack

claude code

claude

codex

cursor

glama

grok

## Work experience

Digital marketing \- Ecommerce at CavinKare, Dec 2025 \- Present · 11 mos, Chennai, Tamil Nadu, India

Digital marketing Lead at iSource ITES, Jan 2025 \- Sep 2025 · 9 mos, Chennai, Tamil Nadu, India

Digital Marketing Manager at Akriveia Technologies Pvt Ltd, Jul 2023 \- Jan 2025 · 1 yr 7 mos, Bengaluru, Karnataka, India

Product Marketing Specialist at Innoppl Inc\., Mar 2022 \- Jul 2023 · 1 yr 5 mos, Chennai, Tamil Nadu, India

Search Engine Optimization Manager at Neil Patel Digital India, Jun 2021 \- Apr 2022 · 11 mos, Bangalore Urban, Karnataka, India

## Education

Bachelor of Science \- BS, Mathematics, Loyola College

[View the original profile](https://tal.club/meet/richard-savarimuthu)

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