Headline

Finance & Operations | CMA USA Qualified | FP&A · Management Accounting · AI Workflow Automation

About

My understanding of business comes from operating within it — across ventures I co-founded, clients I served independently, and decisions I was fully accountable for. I co-founded a digital marketing agency, freelanced across 10+ client accounts, and built an AI automation venture from scratch. Across all of it, I handled real money — pricing, invoicing, P&L tracking, margin analysis. I made decisions that had consequences, including the decision to shut down a venture when the numbers said it wasn't worth continuing. That experience runs alongside three years of BBA, CMA USA prep, and hands-on work with Excel, financial reporting, and GPT-based automation tools. What I bring ▸Accounting foundation — financial reporting, budgeting, cost structures, variance analysis ▸Real business experience — P&L ownership, margin tracking, and financial decisions from actual ventures ▸GTM strategy — hands-on experience taking products to market, from positioning and user acquisition to early growth experiments across B2B and consumer ▸Tools — Excel, data analysis, AI-assisted workflow automation

Location

Kerala

Work experience

Freelance at Self-Employed, Aug 2024 - Jul 2025 · 1 yr, Kerala, India, Worked across content, social, and web for 10+ clients - building hands-on experience in what actually moves audiences and drives conversions.

INTERNISHIP at Haris&Co., Sep 2023 - Dec 2023 · 4 mos, On-site, Completed a hands-on internship across business development, website optimisation, and paid performance marketing. • Supported the sales team with lead research, prospect engagement, and proposal preparation — contributing directly to business development pipeline activity • Built and optimised Shopify and WordPress sites with focus on UX, SEO, and conversion performance • Set up and managed Meta ad campaigns — analysing CTR, CPC, and CPA to improve return on ad spend • Contributed to A/B testing frameworks that improved campaign performance metrics • Gained exposure to client budget management and campaign cost analysis First professional exposure to connecting marketing activity with measurable financial outcomes.

Education

CMA US, Institute of Management Accountants (IMA)

Digital marketing, Marketing, HarisandCo. Academy (HACA)