Headline

Senior Frontend Web Developer @ Victoria’s Secret

About

As a Senior Frontend Web Developer at Victoria’s Secret, I focus on creating innovative eCommerce frontend features using React and Redux. With a strong emphasis on enhancing user experience, I ensure compliance with Web Content Accessibility Guidelines (WCAG) and maintain high code quality through robust testing and CI/CD practices. My academic foundation includes a Bachelor of Technology (B.Tech.) in Electronics and Telecommunication Engineering from Biju Patnaik University of Technology. I am driven to contribute to the advancement of cutting-edge eCommerce solutions by integrating features like visual search and shoppable videos, enabling seamless and accessible online shopping experiences.

Location

Bengaluru

AI stack

claude code

github copilot

notion

ChatGPT

Work experience

Senior Frontend Web Developer at Victoria's Secret, Jun 2023 - Present · 3 yrs 4 mos, Bengaluru, • Technical Ownership: End-to-end frontend owner of a large-scale React / Next.js / Redux, multi-brand eCommerce platform, shipping features to global users across web and mobile. • Discovery Innovation: Sole architect and engineer for visual search (image-to-product rendering) and shoppable video (real-time product sync via internal REST APIs), expanding discovery surfaces and contributing to a measurable uplift in session engagement. • Conversion Impact: Delivered A/B validated PDP and listing enhancements, priority-based product badges, wishlist integration, colour swatch indicators, review form, quick-view add-to-bag modal, and 3D product visualisation (Three.js/WebGL), driving a 1.5 - 3% conversion rate lift. • Performance & SSR: Improved Core Web Vitals (LCP , CLS) across key consumer surfaces via SSR optimization, skeleton loader implementation and frontend performance monitoring with Sentry (production monitoring, error tracking). • Search & Personalisation: Partnered with data and backend teams to integrate user event tracking supporting a search platform migration, improving personalization signals and search relevance at scale. • Quality & Deployment: Maintained 90%+ test coverage (Jest, React Testing Library) with TDD practices, reduced technical debt through component refactoring, enforced WCAG (a11y) compliance, led production (on-call) incident response, RCA, fix, and postmortem, with Feature Flag-controlled rollouts, owning deployment lifecycle via Harness CI/CD. • Cross-functional Collaboration: Primary frontend liaison across product, design, backend, search, and analytics teams in Agile/Scrum sprints, driving ambiguous requirements alignment and unblocking delivery across all cross-team initiatives. • Mentorship: Mentored junior engineers through structured code reviews, pairing, and architecture discussions, accelerating ramp-up and raising team-wide coding standards and best practices.

Frontend Developer at LTIMindtree, Apr 2021 - May 2023 · 2 yrs 2 mos, Bengaluru, • eCommerce Revamp: Led end-to-end UI revamp of responsive eCommerce storefronts for Oral-B and Crest (Procter & Gamble), rebuilding 10+ landing pages, product pages, and navigation flows using HTML5, SCSS, jQuery, Handlebars, and GraphQL, improving cross-browser compatibility across 2 global storefronts. • Component Architecture: Designed scalable, reusable, and responsive components used across the storefront, reducing redundant code and accelerating feature delivery velocity, built in alignment with SOLID principles and validated for cross-browser compatibility using BrowserStack, in collaboration with design and QA teams. • Experimentation & Analytics: Supported A/B experimentation across key pages and integrated Adobe Analytics event tracking, enabling data-driven decisions on layout and content performance, delivered 15+ seasonal campaign UI updates via BigCommerce CMS customisations, including CSS keyframe animations, on consistent release cycles. • CI/CD & Production Ownership: Owned scheduled deployment via Azure Pipelines, enforced code quality through SonarQube static analysis and peer code reviews, maintaining stable releases across production and staging storefronts. • Accessibility & Mentorship: Achieved and maintained full WCAG compliance across all properties, mentored junior developers through code reviews and pairing sessions, improving team delivery consistency and code quality standards.

Senior Software Engineer at Mastek, Mar 2021 - Apr 2021 · 2 mos, Mumbai, • Delivered targeted UI enhancements using HTML5 and CSS, ensuring accessibility, responsiveness, and cross-browser compliance for a healthcare project.

Software Engineer at Hexaware Technologies, Feb 2017 - Feb 2021 · 4 yrs 1 mo, Navi Mumbai, • Frontend Development: Transitioned into frontend specialisation (Oct 2018), built responsive booking flows, informational pages, and reusable UI components for a major airline client using HTML5, CSS, and JavaScript within Agile cross-functional teams. • UI Revamp & Collaboration: Led UI revamp for a US CPG eCommerce storefront using React, supporting team across development, design decisions, and client communication to meet project deadlines and delivery milestones. • Production Support: Managed production maintenance for airline systems, performed root cause analysis and delivered fixes within SLA constraints across a Mainframe/Fortran environment, ensuring platform stability and minimal downtime.

Education

Bachelor's Degree, Electronics and Telecommunication Engineering, Biju Patnaik University of Technology (BPUT), Rourkela