---
title: "Richa Nevatia - Marketing Manager in United States | Tal"
description: "Meet Richa Nevatia, Marketing, Branding, Communciations based in United States. AI stack includes anthropic apis, claude code, and claude."
image: "https://tal.club/meet/richa-nevatia/share-image"
---

# Richa Nevatia on Tal

## Headline

Marketing, Branding, Communciations

## About

I am a Product and Brand Manager with over 4 years of experience in building value for products and growing brands\. My greatest strength lies in understanding users to drive business goals and I have a talent for storytelling which helps me build great user experiences\. I am passionate about helping new technologies become more user friendly, and connecting the right user with the right product and the right business\. Most importantly, I value being collaborative, inclusive and empathetic in all my roles\.

## Location

United States

## AI stack

anthropic apis

claude code

claude

notebooklm

openai

ChatGPT

## Work experience

Marketing Manager at Goko Energy, Sep 2025 \- Present · 1 yr 1 mo, Seattle, WA, • Own growth strategy across customer acquisition, conversion, and retention, driving 2\.5× revenue growth through content interventions and targeted user acquisition initiatives\. • Increased customer retention from 10% to 30% by identifying engagement opportunities and building AI\-powered lifecycle automations tailored to customer behavior\. • Improved website conversion rate by 47% through funnel analysis, messaging and content optimization, and iterative experimentation across the customer journey\. • Lead a lean team of 3, setting priorities across growth and marketing initiatives while maximizing impact within constrained budgets and resources\. • Built scalable marketing processes, workflows, and backend systems to improve campaign planning, execution consistency, measurement, and repeatability\. • Apply customer and performance insights to continuously refine acquisition, engagement, and retention strategies and identify new growth opportunities\.

Program Manager at Communication Leadership at the University of Washington, Jan 2024 \- Jun 2025 · 1 y 5 mo, Seattle, Communication Leadership is a Master’s program at the University of Washington • Managing the alumni database, curating the weekly jobs newsletters and alumni newsletters with average open rate of 78% • Built the email marketing strategy and overhauled the database management system to reduce costs by 75% • Identified gaps in the workflow, created processes and documentation to reduce bounce rate by 48% and increased reach by 22%

Brand manager at SkinQ, Nov 2022 \- Sep 2023 · 10 mo, Bangalore, SkinQ is India’s first dermatologist\-founded, naturally derived, multi\-active skincare startup for skin of color • Managed the branding & marketing team of 6, transitioned marketing functions to in\-house team • Increased return on marketing investment by 5x and reduced cost of acquisition by 60% by building, executing and scaling cross\-functional marketing campaigns • Grew social media presence by 40% by building the content strategy for performance ads, social media, retention campaigns and brand campaigns, and managing and measuring marketing performance in all channels • Launched the affiliate program with 100\+ affiliates and managed influencer marketing with the PR agency • Expanded Internationally with GTM for USA and Middle East Markets by creating the website, branding & packaging

Product Marketing Manager at Kloudle, Oct 2021 \- Oct 2022 · 1 y, Remote, Kloudle is an Enterprise and SaaS cloud security startup with \- Kloudle Academy a free e\-learning platform for DevOps and SREs • Conceptualized and created Kloudle Academy through research, competitor analysis, wireframing and user testing and UX design • Supervised a team of 5 writers and 2 freelancer employees and published 75\+ content pieces • Developed and launched product features with Go\-To\-Market \(GTM\) strategy resulting in 1M\+ views • Optimized user experience by increasing retention rate to 73% and increasing average session length to 12 minutes\.

Communications Manager at CERN, Jun 2020 \- Jul 2021 · 1 y 1 mo, Geneva, CERN is the world’s largest particle physics research institute with a non\-profit organization – CERN & Society Foundation • Built communications and social media strategy that resulted in 3x traffic and followers in 1 year • Managed paid media, and owned and operated channels and raised 4x of the projected fundraising KPIs with digital campaigns • Achieved engagement rate of 4\-10% on social media campaigns with organic social media strategy and grew LinkedIn page to 3x in 1 year

## Education

Masters in Communication Leadership, University of Washington

PGDM\-C, MICA \| The School of Ideas

B\.Com, Finance, HR college of commerce and economics

[View the original profile](https://tal.club/meet/richa-nevatia)

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