Richa Nevatia profile photo 1 on Tal

Richa Nevatia

Marketing, Branding, Communciations

United States

5+ years of work experience

Goko Energy
Sep 20251 yr 1 moPresent

Seattle, WA

• Own growth strategy across customer acquisition, conversion, and retention, driving 2.5× revenue growth through content interventions and targeted user acquisition initiatives. • Increased customer retention from 10% to 30% by identifying engagement opportunities and building AI-powered lifecycle automations tailored to customer behavior. • Improved website conversion rate by 47% through funnel analysis, messaging and content optimization, and iterative experimentation across the customer journey. • Lead a lean team of 3, setting priorities across growth and marketing initiatives while maximizing impact within constrained budgets and resources. • Built scalable marketing processes, workflows, and backend systems to improve campaign planning, execution consistency, measurement, and repeatability. • Apply customer and performance insights to continuously refine acquisition, engagement, and retention strategies and identify new growth opportunities.
Communication Leadership at the University of Washington
Jan 20241 y 5 moJun 2025

Seattle

Communication Leadership is a Master’s program at the University of Washington • Managing the alumni database, curating the weekly jobs newsletters and alumni newsletters with average open rate of 78% • Built the email marketing strategy and overhauled the database management system to reduce costs by 75% • Identified gaps in the workflow, created processes and documentation to reduce bounce rate by 48% and increased reach by 22%
Nov 202210 moSep 2023

Bangalore

SkinQ is India’s first dermatologist-founded, naturally derived, multi-active skincare startup for skin of color • Managed the branding & marketing team of 6, transitioned marketing functions to in-house team • Increased return on marketing investment by 5x and reduced cost of acquisition by 60% by building, executing and scaling cross-functional marketing campaigns • Grew social media presence by 40% by building the content strategy for performance ads, social media, retention campaigns and brand campaigns, and managing and measuring marketing performance in all channels • Launched the affiliate program with 100+ affiliates and managed influencer marketing with the PR agency • Expanded Internationally with GTM for USA and Middle East Markets by creating the website, branding & packaging
Kloudle
Oct 20211 yOct 2022

Remote

Kloudle is an Enterprise and SaaS cloud security startup with - Kloudle Academy a free e-learning platform for DevOps and SREs • Conceptualized and created Kloudle Academy through research, competitor analysis, wireframing and user testing and UX design • Supervised a team of 5 writers and 2 freelancer employees and published 75+ content pieces • Developed and launched product features with Go-To-Market (GTM) strategy resulting in 1M+ views • Optimized user experience by increasing retention rate to 73% and increasing average session length to 12 minutes.
CERN
Jun 20201 y 1 moJul 2021

Geneva

CERN is the world’s largest particle physics research institute with a non-profit organization – CERN & Society Foundation • Built communications and social media strategy that resulted in 3x traffic and followers in 1 year • Managed paid media, and owned and operated channels and raised 4x of the projected fundraising KPIs with digital campaigns • Achieved engagement rate of 4-10% on social media campaigns with organic social media strategy and grew LinkedIn page to 3x in 1 year

Richa’s AI Stack

anthropic apis
anthropic apis
claude code
claude code
claude
claude
notebooklm
notebooklm
openai
openai
ChatGPT
ChatGPT

Education

University of Washington

Masters in Communication Leadership

University of Washington

20232 yrs2025
MICA | The School of Ideas

PGDM-C

MICA | The School of Ideas

20182 yrs2020

B.Com, Finance

HR college of commerce and economics

20153 yrs2018

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Headline

Marketing, Branding, Communciations

About

I am a Product and Brand Manager with over 4 years of experience in building value for products and growing brands. My greatest strength lies in understanding users to drive business goals and I have a talent for storytelling which helps me build great user experiences. I am passionate about helping new technologies become more user friendly, and connecting the right user with the right product and the right business. Most importantly, I value being collaborative, inclusive and empathetic in all my roles.

Location

United States

AI stack

anthropic apis

claude code

claude

notebooklm

openai

ChatGPT

Work experience

Marketing Manager at Goko Energy, Sep 2025 - Present · 1 yr 1 mo, Seattle, WA, • Own growth strategy across customer acquisition, conversion, and retention, driving 2.5× revenue growth through content interventions and targeted user acquisition initiatives. • Increased customer retention from 10% to 30% by identifying engagement opportunities and building AI-powered lifecycle automations tailored to customer behavior. • Improved website conversion rate by 47% through funnel analysis, messaging and content optimization, and iterative experimentation across the customer journey. • Lead a lean team of 3, setting priorities across growth and marketing initiatives while maximizing impact within constrained budgets and resources. • Built scalable marketing processes, workflows, and backend systems to improve campaign planning, execution consistency, measurement, and repeatability. • Apply customer and performance insights to continuously refine acquisition, engagement, and retention strategies and identify new growth opportunities.

Program Manager at Communication Leadership at the University of Washington, Jan 2024 - Jun 2025 · 1 y 5 mo, Seattle, Communication Leadership is a Master’s program at the University of Washington • Managing the alumni database, curating the weekly jobs newsletters and alumni newsletters with average open rate of 78% • Built the email marketing strategy and overhauled the database management system to reduce costs by 75% • Identified gaps in the workflow, created processes and documentation to reduce bounce rate by 48% and increased reach by 22%

Brand manager at SkinQ, Nov 2022 - Sep 2023 · 10 mo, Bangalore, SkinQ is India’s first dermatologist-founded, naturally derived, multi-active skincare startup for skin of color • Managed the branding & marketing team of 6, transitioned marketing functions to in-house team • Increased return on marketing investment by 5x and reduced cost of acquisition by 60% by building, executing and scaling cross-functional marketing campaigns • Grew social media presence by 40% by building the content strategy for performance ads, social media, retention campaigns and brand campaigns, and managing and measuring marketing performance in all channels • Launched the affiliate program with 100+ affiliates and managed influencer marketing with the PR agency • Expanded Internationally with GTM for USA and Middle East Markets by creating the website, branding & packaging

Product Marketing Manager at Kloudle, Oct 2021 - Oct 2022 · 1 y, Remote, Kloudle is an Enterprise and SaaS cloud security startup with - Kloudle Academy a free e-learning platform for DevOps and SREs • Conceptualized and created Kloudle Academy through research, competitor analysis, wireframing and user testing and UX design • Supervised a team of 5 writers and 2 freelancer employees and published 75+ content pieces • Developed and launched product features with Go-To-Market (GTM) strategy resulting in 1M+ views • Optimized user experience by increasing retention rate to 73% and increasing average session length to 12 minutes.

Communications Manager at CERN, Jun 2020 - Jul 2021 · 1 y 1 mo, Geneva, CERN is the world’s largest particle physics research institute with a non-profit organization – CERN & Society Foundation • Built communications and social media strategy that resulted in 3x traffic and followers in 1 year • Managed paid media, and owned and operated channels and raised 4x of the projected fundraising KPIs with digital campaigns • Achieved engagement rate of 4-10% on social media campaigns with organic social media strategy and grew LinkedIn page to 3x in 1 year

Education

Masters in Communication Leadership, University of Washington

PGDM-C, MICA | The School of Ideas

B.Com, Finance, HR college of commerce and economics