Headline

Senior Executive @ Rethink Passion | Ex-Urban Company

About

Results-driven professional specializing in scaling revenue verticals and building data-backed operational frameworks for sustainable growth. Currently driving impact at Rethink Passion (Dubai):Leading digital product strategy and development with a focus on driving scalability and streamlining operations through data-driven insights. From creating dashboards to track KPIs to designing process-optimization solutions, every initiative builds future-ready systems. Spearhead analytics for Zlaata (women’s apparel), delivering revenue/order growth while reporting directly to the CEO. Previously advanced at Urban Company: Drove revenue in the flagship Salon category (highest-revenue vertical; awarded "Heavy Lifter" in 2024 for Pan-India impact), later expanding to Men’s Grooming/Spa/AC segments. Promoted to Acting Category Manager after mastering end-to-end professional onboarding. Oversaw supply/demand metrics, dashboard development, and team leadership. Every role fuels my mission: Turning data into strategy, complexity into scalability, and vision into measurable outcomes.

Location

Dubai

Work experience

Senior Business Development Executive at RethinkPassion, Jun 2025 - Present · 1 yr 1 mo

Business Development Executive at RethinkPassion, May 2024 - Present · 2 yrs 2 mos, Startup accelerator building end-to-end ventures At Rethink Passion, I spearhead cross-functional initiatives spanning strategic market research, full product development (concept-to-launch), and operational optimization. I architect scalable infrastructure including global recruitment lifecycles, HR compliance systems, and performance dashboards. By transforming data into strategy, I develop KPI dashboards, process optimizations, and growth forecasts to drive venture success; directly reporting to the CEO while delivering revenue/order growth for portfolio companies like Zlaata (women's apparel).

Business Development Associate at Urban Company, Dec 2021 - May 2024 · 2 yrs 6 mos, Mumbai, Maharashtra, India, Acting Category Manager → Associate → Intern | 2019-2024 Advanced from Intern to Acting Category Manager in UC’s highest-revenue vertical (Salon), later expanding to Men’s Grooming, Spa & AC segments. Awarded "Heavy Lifter" (2024) for exceptional contributions to Salon category growth at Pan-India level. Owned end-to-end professional onboarding: recruitment → training → field deployment. Promoted to oversee demand/supply metrics, dashboard development, and associate team leadership.

Business Development Intern at Urban Company, Mar 2021 - Jun 2021 · 4 mos

Business Development Intern at Urban Company, Dec 2020 - Mar 2021 · 4 mos

Business Development Intern at Urban Company, Oct 2019 - Feb 2020 · 5 mos, Mumbai, Maharashtra, India

Education

Bachelor's degree, Mass Communication/Media Studies, University of Mumbai