Headline

Growth Marketing | B2B Demand Generation | AI Marketer | Analytics and Reporting | US, EMEA & MENA GTM strategist | Performance Marketing | Account-Based Marketing | Ex- Whatfix | Ex- Founder

About

Boosted Campaign Performance Increased campaign performance by 40% YoY through data-driven strategies Grew Revenue Contribution Delivered 25-30% of net revenue YoY by leading a skilled marketing team at Whatfix. Reduced Marketing Costs Saved $500K annually by optimizing digital marketing campaigns Expanded Revenue Streams Achieved $30K monthly revenue from paid marketing, up from zero at Teabox Increased ROAS Continuously Increased/maintained ROAS of Min 2 from the paid campaigns.

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

gemini

openai

Work experience

Marketing Director at ClearTax for Business, Jan 2026 - Present · 10 mos, Bengaluru

Member of The Marketing Society at The Marketing Society, Feb 2025 - Dec 2025 · 11 mos, Abu Dhabi Emirate, United Arab Emirates, The Marketing Society is an exclusive global network of 2,700 senior marketers. The community encourage its members to become bolder leaders, helping them think differently about the challenges they face.

Head of Marketing at Verloop.io, Oct 2024 - Sep 2025 · 1 yr, Abu Dhabi, Key Responsibilities Strategic Planning: Align marketing strategies with business goals. Content Marketing- Driving traffic to website and keeping visitors engaged with valuable and compelling content. SEO, SEM and SMO- Plan, execute, and optimize paid digital advertising campaigns across various platforms, including social media, search engines, and display networks Campaign Management: Oversee marketing campaigns. Team Leadership: Mentoring the marketing team. Budget Management: Allocate resources efficiently. Performance Tracking: Utilize data-driven insights to optimize digital marketing strategies, allocate budgets effectively, and enhance return on investment (ROI)

Director of Peformance Marketing at Whatfix, Jan 2023 - Oct 2024 · 1 yr 10 mos, Bengaluru, Karnataka, India, In my role as Director of Performance Marketing at Whatfix, I led a team of Account Based Marketing, SEM, SEO, LinkedIn, META, and other paid channels to drive company advancements through online marketing tactics. I managed paid marketing campaigns across the USA, UAE, UK, Singapore, HK, Taiwan, and Malaysia, resulting in ~25-30% in net revenue YoY and approximately 500K in cost savings.

Associate Director Performance Marketing at Whatfix, Feb 2021 - Jan 2023 · 2 yrs, Bengaluru, Karnataka, India

Senior Manager - Performance Marketing at Whatfix, Apr 2019 - Jan 2021 · 1 yr 10 mos, Bengaluru Area, India, Whatfix is a leading digital guidance and engagement platform that helps companies provide intuitive onboarding, effective training and support. Responsible for Account Based Marketing, Digital Strategy, Operations and Analytics. Looking after new growth channels and optimisations.

Digital Marketing Manager at Shopmatic, May 2017 - Apr 2019 · 2 yrs, Bengaluru, Responsible for all digital marketing activities which can help anyone go online with us. Looking after customer engagement on social, new initiatives, website analytics, business metrics and data analysis along with partners and agency co-ordinations.

Education

Master of Science, Msc Maths, University of Mumbai

Bachelor's degree, Maths, University of Mumbai