Headline

Communications Consultant | Publicist | Brand PR & Communication Specialist | Storyteller

About

With over 15+ years of experience in Public Relations and Communication, I excel as a brand storyteller. My expertise includes crafting brand communications, managing crises, and developing impactful brand strategies. This skill set effectively generates media buzz and ensures the publication of newsworthy content about companies and their various verticals. Core Competencies: • Strategic planning and campaign management • Excellent communication and interpersonal skills • Strong leadership and team management abilities • Content development and editing • Media relations and influencer outreach • Crisis communication and reputation management Key Responsibilities: - Undertaking public relations-related projects that encompass comprehensive planning and strategic execution, media relations initiatives, client servicing, event and brand campaign management, as well as post-delivery responsibilities. - Consulting with the client team on organizing events and collaborations for a specific product launch. - Assisting in review meetings between clients and the public relations team, additionally providing advocacy for the client in special circumstances. - Partly involved in supporting the NBD team in the development and presentation of new business proposals. Industry Verticals Specialization : My journey has equipped me with a comprehensive understanding of media planning and strategy development across various sectors such as Corporate, Travel Tourism & Hospitality, Education, Healthcare & Pharma, Lifestyle Health and Fitness, Real Estate, Automobile, Edtech, Technology, Fintech, Consumer Technology, Beauty, Lifestyle & Fashion, Media and Entertainment, FMCG, Startup, and Retail. Some of the national and international brands associated with: Swastik Wellbeing Sanctuary | Alcatel | 63SATS Cybertech| 9Point Capital | Haldiram’s| SnackPure | Urban Jungle – VIP- Travel Luggage | UUNIVO Education | NDFCI | OTM -India | RX India | Star Localmart| Crossbeats| Oberoi Realty | Oberoi mall | Sobha Realty | Shyam Metallics | Oilmax Energy Pvt Ltd| Amazon India | Toyota Kirloskar Motors | Manipal Healthcare | Aster Medcity | Harman & JBL | Viacom | Lokmat Media | The Yoga Institute | Sonal Holland | Kshemavana | Sarva Yoga | TRST Score | Just Be Cafe | Dr. Mickey Mehta | Flame University | Patel Logistics Key skills Crisis Management • Content Management • Strategic Media Relations • Editing • Managing Media Relations • Influencer Engagement

Location

Mumbai

AI stack

antigravity

codex

Work experience

Account Director at Media Mantra, Sep 2024 - Present · 2 yrs, Mumbai, Maharashtra, India, • Lead team management and client servicing from Mumbai, overseeing PR strategy, content development, media outreach, and product launches • Manage outstation client event requests, ensuring seamless media coordination and event execution • Influencer and celebrity outreach and management for the brand-led activity and engagement • Monitor media coverage and sentiment, refining PR strategies for maximum impact • Collaborate with marketing, sales, and senior management to align PR efforts with business objectives • Managed client /stockholders PR and communication review meetings, and strategy planning • Partly involved in generating new business leads Brands worked for - Swastik Wellbeing Sanctuary| Alcatel | 63SATS Cybertech | 9Point Capital | Haldiram’s | SnackPure | Urban Jungle – VIP- Travel Luggage| UUNIVO Education | NDFCI | OTM -India | RX India| Star Localmart| Crossbeats

Account Director at Concept PR India Ltd, Jun 2023 - Jan 2024 · 8 mos, South Mumbai, Maharashtra, India, • Accountable for team management, heading client servicing, working on end-to-end planning, strategy, operations, content creation, product launches, media drives, media outreach for numerous brands, create& maintain PR guidelines & Co-ordinate activities within the team and other internal departments for effective functioning • Part of New business development, I've delivered revenue growth and built strategic partnerships. With extensive experience in relationship-building and solution-selling, I excel at identifying and seizing new opportunities. I am adept at navigating and fostering long-lasting client relationships by delivering tailored solutions • Develop and implement comprehensive PR strategies to promote the brand's visibility and reputation in the Indian market The client worked for - Oberoi Realty | Oberoi Mall | Shyam Metalics and Energy Ltd | Oilmax Energy Pvt Ltd | Asian Engery Pvt Ltd | Suraksha Smart City

Brand and PR Communications Consultant at Self-Employed, Jul 2020 - May 2023 · 2 yrs 11 mos, Mumbai, Maharashtra, India, Worked with an integrated PR and communication agency: Twain Communications | Strategic Growth Advisors Pvt. Ltd | Encomium PR Provided PR consultancy and services across verticals such as: Lifestyle, Fitness, Hospitality, Startup in the HR tech, Alcobev, Retail, FMCG, Logistic fitness, and tech brands etc. Content development and reports such as - Press release| Media Pitch note | PR Roadmap and Plan| PR review | WIPs Supported and delivered impactful media coverage across the sector, led brand mandates Handled media relations and influencer outreach | Supported branding initiatives and media planning (as and when needed)

Senior Consultant at Vicara PR, Jan 2019 - Apr 2020 · 1 yr 4 mos, Mumbai, Maharashtra, India, Worked on the side of Corporate and Consumer Practice!!!! Clients worked with: Micky Mehta (Holistic Health Guru & Life Guru, The Yoga Institute (TYI – India’s oldest yoga institute), SARVA Yoga (Mindfulness & Beyond), Dr. Vaidya’s, Claricent Partners, Hyperconnect Digital Advertising Agency, WebChutney, SEAL Professionals, PropertyMonk

Sr. Consultant at Ketchum Sampark, Sep 2016 - Aug 2018 · 2 yrs, Mumbai, Maharashtra, India, Working on a side of Corporate Practice Clients worked with: Lokmat Media, Deepak Fertiliser Pvt. Ltd, Business Television India (BTVI), Discovery- GEC- Jeet, India Today Group, Aditya Birla Corporate, FLAME University (Pune), Thermo Fisher Scientific, India

Education

PG Diploma in journalism, Communication and Media Studies, KC college Mumbai